Feng Yu had just hung up Zong Qingxian's call when Li Jingwei called him. Li Jingwei told him that Coca-Cola and Pepsi's Hua Xia's representative had called him and wants to collaborate with Jianlibao.
Feng Yu got the gist of the offer and knew that it was similar to the offer to Wahaha. Both companies will be using Jianlibao's distribution channels, and both companies will be providing bottling factories. They can also organize promotions together.
That means the two companies have found more than one partner to work with. Since Lehaha and Jianlibao can work with Lehaha and Jianlibao, then he can also work with other companies like Le Bashi, Zhenzhen, Rising Sun Group, etc. Once they work with Lehaha and Jianlibao, it will be hard for Feng Yu to block his sales channels.
Luckily, Feng Yu had spoken to those companies in the name of the beverage alliance, and he believes they will know what to do.
Feng Yu will drag this on for another two months. After this summer, it will be the off-season for beverages, especially carbonated beverages. Even if the two companies can reestablish their distribution channels, their advertisements will be less effective, and they will not be able to do anything.
Feng Yu called Zong Qingxian and Li Jingwei separately to ask them to hold back the two companies. At the same time, he will contact the rest of China's beverage brands to prevent them from collaborating with the two companies.
… …
President Zhao is overjoyed. Zong Qingxian had returned his call and asked him to discuss the details of their collaboration. If Pepsi cooperates with Wahaha, they will have a strong distribution channel and will surely be able to defeat Coca-Cola in the Hua Xia market. Pepsi can then spend a lot of money to increase their market share in Hua Xia. This is the market with the highest potential!
Pepsi is not afraid of competing with Hua Xia's beverage brands. They are afraid of competing with Coca-Cola. To Pepsi, Hua Xia is not as powerful as Pepsi. As long as their headquarters invest in this market, they will be able to take over Hua Xia quickly.
But their headquarters felt that Hua Xia's economy is not doing well, and not many people are willing to spend money on beverages. It will be hard for them to recoup their investment.
Hua Xia's beverage consumption is not as high as Japan. But Japan is a small place with a small population.
President Zhao rushed to Beijing's Wind and Rain building and was told that Mr. Zhong had returned to Hangzhou yesterday.
President Zhao is furious. Is this a prank?!
Feng Yu called Lehaha and found out that Lehaha's headquarters is in Hangzhou. Beijing's branch is only a branch. Feng Yu did not tell Feng Yu clearly over the phone yesterday.
President Zhao also felt that he did not know what happened, so he booked a plane ticket to Hangzhou.
When President Zhao reached Hangzhou, he was told that Wahaha will be acquiring a bottling factory in Jinling. Zong Qingxian had gone to sign the contract and will only be back tomorrow. President Zhao asked him to wait for a day.
President Zhao waited patiently, but Zong Qingxian called him three days later. He told President Zhao that something happened during the signing of the contract in Jinling and will be delayed for another two days. If President Zhao is in a hurry, he can come to Jinling to look for him.
President Zhao is in a hurry. This is the first time Pepsi has launched so many advertisements. But because they do not have distribution channels, their sales are not increasing. President Zhao is also under a lot of pressure.
But when he reached Jinling, Zong Qingxian had returned to Hangzhou. Zong Qingxian's phone is out of battery, and he can't contact President Zhao.
Zong Qingxian delayed Pepsi President Zhao for 10 days, and Jianlibao also delayed Coca-Cola's representative for 10 days with all sorts of reasons.
Hua Xia and Coca-Cola's representatives felt something is amiss. They are clearly stalling for time. They had been in contact with other beverage companies. But now, they had offended those companies and did not even get to meet them!
When they went to contact Le Bashi and the other companies, they had also fallen out with them. We had agreed to cooperate with them as soon as possible, but they had ignored us for more than 10 days!
You might be strong internationally, but in Hua Xia, you are not even as strong as us. How many people like our products, and how many people like yours?
Now, you want to cooperate? Sure, but not just in Hua Xia market. We want to cooperate with the rest of the world. We will share Hua Xia's distribution channels with you, and you must share your overseas distribution channels with us. This is only fair.
The two beverage companies will not agree. The scale of the two beverage companies is more than 100 times different. How can they cooperate equally? Furthermore, although Hua Xia has a high population and market potential, it is not developed yet. How can it be compared to the mature overseas market?
Actually, those few beverage companies did not want to cooperate with them. Now, those few beverage companies are following Wahaha and Jianlibao. They did not have to spend a lot of money to enjoy the benefits of the Beverage Alliance. They can sell their products all over the world, and it is an honor!
Feng Yu had told them that if they cooperate with the two beverage companies and use their company's name to distribute the two beverage companies' products, the beverage alliance will stop promoting their products overseas.
Anyway, Wahaha and Jianlibao's brand awareness had been increasing due to their advertisements. Even if they do not have so many products, their products can occupy an entire shelf.
Le Bashi, Zhenzhen, and the rest of the beverage companies thought for a while and made this offer to Feng Yu and Jianlibao. If they want to cooperate, they must share their overseas distribution channels. If not, there is no way.
Feng Yu and Jianlibao do not have high profits from their overseas sales now, but it will be better next year. The better the distribution channels, the bigger the company's potential, and it will be harder for them to be defeated.
For drinks with similar tastes, whoever controls the distribution channel will be able to occupy the market and reap the greatest profits!
Feng Yu and Jianlibao are at a loss. When they are about to ask their higher-ups to set up their own distribution channels, Wahaha contacted Coca-Cola, and Jianlibao contacted Pepsi.
Feng Yu and Jianlibao had contacted Feng Yu and Jianlibao to negotiate.
That's right. Feng Yu and Pepsi had started negotiations, but the conditions are harsh. Pepsi and Jianlibao are old friends, and President Zhao thought they can cooperate with them. But Li Jingwei's words angered them.
"Market for market. What market are you using to exchange for our Hua Xia market? "
President Zhao thought for a while and decided to use the US market to exchange for Pepsi. Anyway, Pepsi had decided to increase their advertising in the US, and Jianlibao can already sell their products to ordinary retail outlets in the US. Even if they share their distribution channels, Jianlibao will not be able to sell their products faster.
Also, Pepsi and Pepsi will share Jianlibao's distribution channels in Hua Xia, and their products will be able to sell better in Hua Xia!
"The market is not based on the area. It is based on the population. We are selling drinks, and our drinks are for people to drink. If you all can offer a market with the same population as us, we can cooperate. "Li Jingwei said.
President Zhao was furious. He had never heard that the market is based on the population. Hua Xia has a population of more than 1 billion. Does that mean you all have to share the entire US distribution channels?! I can give you the Africa market. Do you want it?
I can't do my job anymore. Hua Xia and these beverage company bosses are acting like hooligans!
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