Although Zong Qingxian does not believe Feng Yu, he still asked his men to research on the formula and taste. He also contacted an OEM company personally.
There are 3 types of OEM companies. The first type is a factory that can produce milk tea powder. Zong Qingxian's target is a milk powder factory. This factory can produce fruit powder, milk powder, tea powder, coffee powder, chocolate powder, and even spices, food coloring, etc.
The second type is a factory that can produce pearls and flour balls. Feng Yu can find some food factories to take this order. Anyway, this is only a trial production, and one or two small factories should be enough. If the milk tea powder is really popular, Feng Yu can start mass production next year after he sets up his factory in the western region.
The third type is coconut. Zong Qingxian had contacted a few factories, but they are not satisfied. Also, the cost of coconut is too high, and Zong Qingxian is hesitating.
As for the final packaging, Wahaha's factory can do it. Of course, Feng Yu can also find an OEM company.
Wahaha has 3 options for packaging. The first option is to use iron cans. This is the cleanest, most hygienic, and easy to store and transport.
The second option is to use plastic cups. But the high temperature resistant plastic cost is too high. The cost of a cup is even higher than the milk tea powder.
The third option is the paper cup that Feng Yu mentioned. Currently, paper cups for drinking water are available, and the technology is mature. Also, the cost is low. But Zong Qingxian felt this will lower the quality of milk tea.
Feng Yu told him that most of the coffee cups in cafés are disposable. They look more hygienic and have lower cost. Also, they are lighter and not easily damaged. It is also easy to transport as long as they are fireproof and waterproof. No one will think this is a low quality cup. Maybe many office workers will think this is a high quality cup.
In the end, Zong Qingxian chose to trust Feng Yu and use paper cups. The packaging design is still done by Liu Michael and the rest, and they had a good time working together.
There is a big Wahaha cartoon on the outside of the cup, and the other side is a picture of a cup of milk tea. It is simple and straightforward.
Feng Yu looked at the cartoon on Wahaha with a gloomy face. With this packaging, isn't it meant for children to drink? This milk tea was aimed at all age groups. Old people, young people, and children could all drink it. In fact, young people were the main consumer group.
"Qingxian, I've received your fax, but I don't think we should add our Wahaha cartoon on this cup. Instead, we should add a beauty or a handsome guy."
"Beautiful girl, handsome guy? Are you saying that this milk tea needs a beautiful and handsome man to endorse it? "
"That's right. They don't need to be famous. As long as they have a good image and a good temperament, that's enough. Our milk tea is targeted at young people. Think about it, aren't young people the quickest to accept new things? Also, when we are promoting it, we can say that it is a Taiwanese flavor, giving people the impression that the milk tea is an imported product. This will satisfy their desire to experience life abroad. "Feng Yu said.
"Does General Manager Feng have a better candidate in mind?"
"It is best to choose a Taiwanese celebrity. I think the Little Tigers will do well, and we can get a young and pretty female model to partner with them."
"The Little Tigers? They are so popular. Their endorsement fees will be very expensive." Zong Qingxian was reluctant to spend on them. Even someone like him, who rarely listens to songs, knew about the Little Tigers. This shows how popular the Little Tigers are. He had heard that these celebrities' endorsement fees were very expensive.
"Don't worry about the price. More importantly, they are Taiwanese, and they will fit in with our milk tea. Actually, 1 to 2 million RMB a year should be enough. If you are not confident, I can negotiate with you. "
Since they are promoting Taiwanese milk tea, how can they not get a Taiwanese celebrity to endorse it? If they were to hire a Chinese celebrity, it will not look good. Furthermore, the relationship between China and Taiwan had eased up, and many Taiwanese celebrities wanted to test the waters in China. Feng Yu might not be confident about the Spring Night Gala, but Feng Yu's New Year's Eve Gala was a top program in China. This program's viewership ratings were second only to the Spring Festival Gala.
"Fine. I will get someone to invite the Little Tigers' manager to China."
… …
"Mr. Song, the terms we are offering are very good. 1 million RMB a year, and the Little Tigers can be promoted on the biggest stage in China. No one else can do this. Also, our Wahaha company is very capable, and we are preparing to enter Taiwan, Hong Kong, Malaysia, and other Southeast Asian markets. This will help the Little Tigers to become more famous. "Feng Yu told the Little Tigers' manager, Song Wen.
"Mr Feng, everyone in Asia knows about the Little Tigers. Do we need someone to promote us? 1 million RMB? This price is an insult to the Little Tigers. " Five million a year for five years. That's my bottom line. "Song Wen looked as if he had been greatly insulted, but he didn't turn around and leave.
"Mr. Song, do you think the Little Tigers can be compared to Jackie Chan? Do you know how much Jackie Chan's endorsement fees are? 4 million RMB for 3 years. "Hmmm … 4 million RMB a year. But Feng Yu purposely made it sound vague.
Song Wen was shocked. How can Jackie Chan's endorsement fees be so low? He was Asia's most popular celebrity. His endorsement fees should be at least 5 million HKD.
"Mr. Song, I have connections. I can get the Little Tigers to appear on CCTV. No one else can do this. To put it bluntly, I can also make it impossible for the Little Tigers to develop in the mainland. Although the endorsement fees are not high, it can increase the sales of the Little Tigers' albums and increase the Little Tigers' popularity in China. "
"Increase the Little Tigers' popularity? You have an entertainment agency? Our Little Tigers had also held concerts in China before. "The Little Tigers were the first Taiwanese artists to hold concerts in China. Song Wen was very proud of this.
"I have the world's biggest VCD production line. I can give a VCD of the Little Tigers' concerts to everyone who buys a VCD. This will help the Little Tigers to develop in China. Wind and rain VCD and Aiwa VCD are my brands. This is a good promotion. You should know. "
Song Wen was shocked. He thought this Feng Yu was the son or junior of Wahaha's boss. He did not expect Feng Yu to be the boss!
It went without saying how important it was to have the support of a big boss for the development of the Little Tigers. If the Little Tigers could enter the Chinese market and hold a few more concerts, they would be able to make lots of money.
"1 million RMB is too low. 3 million for 5 years."
"5 years? If I remember correctly, all the adult men in Taiwan need to serve in the military. The last time the Little Tigers were disbanded, it was also because of Xiao Shuai's military service. After 3 years, the Little Tigers will no longer exist, and you want to sign a 5 years contract? I will give in. 4 years is fine. 3 million a year is too high. I've said it before, Brother Jackie Chan's salary in China is only slightly more than 1 million. Considering the price increase in the past two years, I'll give you 1.5 million RMB as endorsement fee for 4 years, a total of 6 million. This is my final offer. "
"Mr Feng, I need some time to consider."
"Fine. Don't let me wait too long. Aaron Kwok is also one of our targets."
From Song Wen's expression, he was convinced by Feng Yu … …
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
