Feng Yu tried a cup of Wahaha's Pearl Fruit. It was just hot orange juice. The taste was not good. It was sweet and sour. It was similar to what Feng Yu had drunk in his previous life. Some people should like it.
But Feng Yu was not satisfied. How can he compete with Cola Gao with this taste? If his target was Rising Sun Tea, it would be too low. If he wants to compete, he must compete with the best. What's the point of competing with the worst?
In his previous life, what was Hua Xia's best-selling hot drink? It wasn't tea or coffee, but it definitely wasn't Coke Cola either. It was milk tea!
The more famous ones were Yolo Mei and Fragrant Piao. These two had introduced milk tea after the New Era. Now, there was no instant milk tea in a cup.
Milk tea's advantage was different from Cola Gao. Cola Gao's products were nutritious and tasty. But milk tea was good. Later on, coffee and chocolate were added to the mix, which also had the effect of boosting one's energy and fighting hunger.
"Qingxian, this Pearl Fruit tastes good. You had tested it on many people. This is a children's drink, and not many adults like it, right?" Feng Yu asked.
Zong Qingxian frowned. "That's right. Children like it, but adults say it is too sweet. But if you add less sugar, children won't like it, and you can't find a balance at all. You can't possibly make people add sugar to their drinks, right? "
Feng Yu wanted to tell him that this was not impossible. In the future, many drinks will have a small sugar packet in it. But Pearl Fruit had such a big package, and it would be troublesome to add a sugar packet.
"Focus on the children's market. After all, our brand is more competitive in the children's market. It can not only be orange juice flavored, but also pineapple flavored, apple flavored, etc. Get your people to look into it. Even if the sales are not good, we can increase the variety of our products to prevent competitors. "
Zong Qingxian nodded. "I had already gotten my people to do it. Orange juice is the easiest to make, and everyone had drunk orange juice before. There is a market for it. But just based on this alone, it seems like we can't compete with Cola Gao. After the health supplement industry was suppressed, the health supplement industry took the opportunity to rise. Cola Cola is a health drink, and it already has a strong base. It is still considered an imported product and is advertising on CCTV. It's hard for us to compete with them. "
"Have you ever thought of producing a similar product to defeat Gao Legao?" Feng Yu asked.
"You mean we can also produce this kind of chocolate milk powder? The technique wasn't difficult, but the taste wasn't as good as others, and the nutrients were difficult to control. That's the only product that Gao Legao specializes in. Even if we are a brand, we won't have any advantage. "Zong Qingxian frowned.
It wasn't that he hadn't thought about it, but it was too difficult, unless he used a crazy advertising campaign, but the cost was too high, and if it failed, the loss would not be small. With that money, it would be better to continue promoting yogurt and tea beverages. There were many competitors competing with Wahaha for the market.
"You have been to Taiwan to inspect the market? Have you seen the pearl milk tea there? " Pearl milk tea was introduced three months ago, and it became popular in Taiwan. Zong Qingxian should have drunk it before.
"I have drunk pearl milk tea before. What's wrong?"
"Then what do you think of the taste of that milk tea?"
"It's alright. I don't really like it, but there are many people who like it. General Manager Feng is asking us to produce this pearl milk tea? "
"You don't think so? The technology for this product should not be too difficult, right? There is even a ready-made formula, and we can just buy it from them. We can also do our own research and come up with new flavors. "
Now, the milk tea already had tea powder in it, but it was not mixed. It was separated and needs the service staff to mix it according to the ratio.
Wahaha only needs to mix the tea powder according to the ratio and pack it together. They can even buy the raw ingredients and do not need to produce it themselves.
They can also buy the pearls and coconuts in the milk tea directly. They can even get someone to manufacture the milk tea for them and paste the Wahaha logo on it. It's too simple.
"This seems to be possible. But will the Chinese like this taste?" Zong Qingxian was hesitating.
"If we don't try, how will we know if they like it? This milk tea can only be described with one word. Fragrant. Anyone who smells it will want to drink it. Even if it is not popular in China, we can still export it to Taiwan, Hong Kong, etc. Also, we can introduce a new product to compete with Gao Legao. For example, chocolate flavored milk tea. "
"Chocolate flavored milk tea? Is that still milk tea?"
"You don't need to care about that. As long as people like it, it will be a success. Also, have you tried coffee before? It was a drink that Westerners liked very much. At present, there were already coffee shops along the coast and in some more developed cities. The prices were ridiculously expensive, but the cost was extremely low. It was prepared for those who wanted to experience the drinks of foreigners. We can also satisfy these people's desires and introduce coffee flavored milk tea. "
Zong Qingxian had a complicated look on his face. He felt what Feng Yu said was not reliable. Traditional pearl milk tea can be produced. Just like what Feng Yu said, even if it is not popular in China, it can be exported to Taiwan and other places. They will not suffer any losses.
But if milk tea, chocolate, and coffee were mixed together, wouldn't it be a mess? Would anyone like it?
Zong Qingxian was not bold enough. Feng Yu remembered that Wahaha was very bold in his previous life. For example, Coffee, Cola, Beer Tea, Kvass, etc. Many people had criticized these beverages, but they were still profitable.
"Alright. General Manager Feng, I will get someone to try it. But our factory's production capacity is not enough. Although we have been trying to expand our factory and production lines, we have never produced these products before. We do not have an existing production line, and the investment will not be small. "
"We can choose the western region as the location. Have you heard of the Guangcai Organization?"
"Guangcai Organization? I have heard of this before. You are saying we should join it?" Someone had invited Zong Qingxian but was rejected by Zong Qingxian. At that time, Zong Qingxian did not want to expand his factory.
"Why not? We can do good deeds and also increase the value of our brand. Also, the factory there is mainly producing these powdered products, and we don't have to worry about the transportation. It's fine if it is slow. Anyway, the shelf life is long, and it will not be damaged easily. Also, the cost of manpower and land are very low, and we will not suffer any losses. More importantly, we can gain the favor of the higher-ups. Don't you want to be known as an entrepreneur with a conscience? "
"Alright. I will go back and do some research. If it is possible, Wahaha will also join the Guangcai Organization and contribute to the country."
"That's right. I wish us success."
Zong Qingxian hesitated for a while and asked. "General Manager Feng, will people like this combination?"
Feng Yu: "… …" You still don't believe me?!
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