Hong Kong University's final exams were much easier than other universities in China. It was mainly based on the students' practical tests. Theoretical tests were easy.
Feng Yu had completed his practical tests easily. But because this test clashed with CCTV's advertising slots, he asked Wu Chih-gang, Li Mingde, and the rest to bid for the slots themselves. Of course, Feng Yu had also called Station Chief Jia in advance.
Station Chief Jia also gave him face. Other than the slots before the news broadcast, he could give in to the rest of the slots. That means if the price difference was not big, and Feng Yu was willing to make up for the difference, then Feng Yu's company will be the winning bidder.
Although the advertising slots with the highest ratings cannot be manipulated behind the scenes, Feng Yu still asked Wu Zhigang to quote a high price of 16 million RMB. This price was much higher than last year. Feng Yu should be able to get this slot. If he could not, then that means someone else was crazier.
Anyway, Feng Yu's company did not have any new products. It was enough for him to have some advertising exposure. There was no need for him to fight for this slot. With this amount of money, it would be enough to secure three primetime advertising slots on CCTV 2, and the results would not be much different.
In the end, Feng Yu's companies had won 24 slots on CCTV. The total value was over 73 million RMB. Although it was not cheap, the slots were not bad.
In the end, this slot was won by Kong Family Liquor at a high price of 20.03 million RMB. This was the start of the era of Baijiu monopolizing CCTV's slots.
When Feng Yu heard about this, he remembered that in the next few years, the Baijiu industry will be taking over the liquor industry, and many sales legends will be created.
But these Baijiu factories were established fast, and they collapsed fast. Because their production could not keep up, their salesmen were still trying their best to sell their orders. These companies had no choice but to acquire those smaller factories to expand their operations.
This caused the taste of the liquor to deteriorate. Some of the liquor's alcohol content was not high enough. Of course, there was another problem, and that was when a brand was too popular and easy to imitate, counterfeit products would spring up like bamboo shoots after a spring rain, blossoming everywhere.
Especially for Baijiu. There was no need for a big factory. Small workshops could produce it. The bottle was the same as the brand. If you don't open the bottle, how will you know if it was fake?
After the advertisement, the price of the Kongfu's wine increased exponentially. How could others not be envious? Outsiders might not know the cost of the Kong family's wine, but the winemakers could roughly estimate it. You have such high profits, why can't we have a share?
This was also the reason why Zhang Ruiqiang had approached Feng Yu to invest in Bing City's Baijiu factory, and Feng Yu had rejected him. Liquor was something that anyone could produce. Feng Yu could quickly hype it up and make it famous. But Feng Yu didn't believe that the city could hold back the profits and not expand.
Blind expansion would only bring about defeat and death. At that time, Feng Yu was confident that he could get out of this. But this would be a trap for the Bing City Government and the citizens. Feng Yu couldn't afford to lose face by cheating his fellow countrymen to earn money.
Furthermore, Feng Yu only knew how to hype up Baijiu, and he does not like to drink Baijiu. He doesn't know if Baijiu tastes good or bad. If the Baijiu became famous, and the reputation of Feng Yu fell, it would also ruin Feng Yu's reputation.
This year, there was another change to the advertisements on CCTV. There were no health products advertisements. There were only 3 nutrition products advertisements, and they were all state-owned enterprises.
Although the health products industry had been hit, the nutrition products industry did not lose out. Feng Yu had hyped up the concept of Suboptimal Health. The sales of his book, < Suboptimal Health >, had broken all kinds of records. Now, even the elderly could tell the characteristics of Suboptimal Health. This was the reason why people still like to take supplements.
But now, people have a choice. They do not buy those small factories' products. They will choose the big factories and pharmaceutical factories. Their first choice was Bing City Pharmaceutical Enterprise's nutrition products, which even the world champions chose to eat. The nutrition products were mainly Vitalium, Zinc Gluconate, and Calcium Gluconate.
These products were not expensive, and they were famous. The effects were also good. Bing City Pharmaceutical Enterprise's other products were also recognized by the people. Many people went to pharmacies to buy the same products, and they would ask if they were from Bing City Pharmaceutical Enterprise. This showed that Bing City Pharmaceutical Enterprise's brand had become popular among the people.
This was also noticed by the other pharmaceutical factories. Bing City Pharmaceutical Enterprise can produce nutrition products, why can't we do the same? Look at Bing City Pharmaceutical Enterprise. Their products were exported to Europe and the US. What's so difficult about producing their products? We can also produce it if we research on it. You have the patent, and we can adjust the content. Then, there will be no problem.
You have 20 vitamins in one, right? We only have 21 vitamins. This will not be the same.
Although health products were introduced into the market, nutrition products were revived. Especially the health products produced by the pharmaceutical factories. They started to advertise on the local TV stations.
The people always felt that the products produced by the pharmaceutical factories were safe. But they did not know that some of the pharmaceutical factories were also producing illegal products.
Bing City Pharmaceutical Enterprise's boss suggested to Feng Yu that he should use his connections to attack the nutrition products produced by these pharmaceutical factories. These nutrition products were too competitive.
But these nutrition products were only concentrated in the provinces along the Southeast. It was rare in the North. From this, one can tell that these nutrition products were only produced in the Southeast region.
Feng Yu asked Bing City Pharmaceutical Enterprise's boss to report these companies. He does not want to be the bad guy anymore. The last time, Feng Yu was involved in this health product was because the Chinese Turtle Essence was too infuriating. But he could not use this method to report these companies.
It was also impossible for CCTV to expose these products. Station Chief Jia had helped Feng Yu a lot with the advertisements, and Feng Yu could not ignore him.
Relationships must be built, and relationships must be maintained. For example, Zhang Ruiqiang. Feng Yu had helped Zhang Ruiqiang to increase his political achievements, but Feng Yu was not worried that other officials would target his companies in Bing City. Old Zhang was there to take care of them. Old Zhang was also there to take care of the leaders in the Provincial Government.
Companies were rich, and there were many units that wanted to beg for alms. If it were not for Zhang Ruiqiang's several public appearances, all the bad guys from various departments would have come forward.
Zhang Ruiqiang had done a lot for Feng Yu, and he did not tell Feng Yu about it. But Feng Yu knew about it. Many departments in the Provincial Government wanted to ask Tai Hua Trading for donations and Bing City Machinery Company. But Zhang Ruiqiang stopped them. These companies had donated a lot of money to Bing City. Don't even think about it. Even if they want to donate, they will be donating to Bing City Government. It has nothing to do with the Provincial Government.
Those government departments in the City Government asked why they were only donating to the education sector and not to the Provincial Government. Zhang Ruiqiang scolded them. Education was the country's top priority. General Manager Feng had already donated so much, and you still want him to donate? Why don't you donate your salaries? Don't be jealous of others because they are rich!
Luckily, Feng Xingtai was living in the district. The district was a small place, and Wen Deguang was around. No one dares to look for trouble with Feng Xingtai. Furthermore, Feng Xingtai had a good reputation in the district. He had donated to the primary and secondary schools. Which family does not have children? The school does not even charge them for school fees. Whoever dares to say bad things about Feng Xingtai would be drowned by others!
After the theory exam, Feng Yu sat down with Fu Guangzheng to discuss the acquisition of the restaurant.
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