Just when everyone thought the contract will be signed soon, Superman Li's assistant, Mr. Su, suddenly asked.
"Mr Feng, you all are going to set up multiple hypermarkets at the same time. What is the market positioning of these hypermarkets?"
"Market positioning? Our core concept is one-stop shopping! We are not operating an ordinary supermarket, but a hypermarket with supermarkets as the core! We will be meeting the needs of our customers in terms of price, variety, quality, convenience, service, etc. In any city, Tai Hua Supermarket will be the best hypermarket and will be the city's landmark! "
Feng Yu was using Carrefour's model from his previous life. Carrefour was the pioneer of hypermarkets. It was also Europe's number one and the world's number two retail chain company. After Carrefour entered the Hua Xia market, within a few years, it became the market leader in Hua Xia. This model had helped Carrefour a lot!
Mr. Su frowned. Landmark of the city? Their target was ambitious. But how difficult would it be for a hypermarket to become the city's landmark?
But Mr. Su felt that Feng Yu's idea was not bad. But it would not be easy to achieve it. Price, variety, quality, convenience, service, etc., must be taken into account. How much effort would it take? Wasn't he biting off more than he could chew?
"We must ensure the quality, price, and variety. Where will the profits come from?" Mr. Su's question was very direct.
If the quality was good, the price would be high. If the variety was high, there must be some products that were not selling well. Then, there will be overstocking, expiration, damage, etc., and the cost will increase. Where will the profits come from?
Feng Yu smiled and looked at Mr. Su and the rest. Seems like everyone was thinking about this. Before Feng Yu arrived, these people had been chatting for a while.
"What's wrong? You all don't understand this simple question? How much will it cost to rent a hypermarket? My budget for a hypermarket is 100 million RMB. This is because it includes the real estate! With the hypermarket as the core, we will be able to rent out the remaining spaces. We have a hypermarket, and there will be a high volume of customers. Will the rental fees be cheap? "
"Also, we are opening more than 20 stores at the same time. This is a huge sales platform. Can't we charge platform fees?"
"Wait." Mr. Su interrupted Feng Yu, "I can understand the rental fee, but what is the platform fee?"
"To put it simply, it's the entrance fee to the shop! The products sold in our supermarket are graded according to the brand influence. The bigger the brand influence, the lower the fees. The smaller the brand influence, the higher the fees. This is because they are taking advantage of our supermarket's brand, increasing the exposure of their products! "
Mr. Su and Li Zeju's jaws dropped. Feng Yu's idea was too bold! Charging an entrance fee was something that only famous shopping malls could do. This was a new shopping mall that had no reputation at all. Furthermore, it was a supermarket. What right did they have to pay an entrance fee?
"You don't believe me? What if our hypermarkets are praised by the national media? What if our supermarkets are inspected by national leaders? Do you all think that anyone will object if we charge an entrance fee? "Feng Yu smiled and asked.
Fu Guangzheng and Li Zekai suddenly remembered that Feng Yu had told them that his supermarket could be aired on CCTV. This should be the national media he was talking about.
Others might not know, but Fu Guangzheng knew that CCTV had a huge influence on Hua Xia's Chinese. CCTV's advertisements could increase the sales of their products.
Mr. Su saw Li Zekai and Fu Guangzheng's expressions and knew that they agreed with Feng Yu. This means that Feng Yu could really do it? If it was really possible, then just the entrance fees alone would be a significant amount. The rental fees would also increase.
"If that's the case, then we should be able to earn a lot from the entrance fees. Are there any other ways? "Mr. Su continued to ask.
"Of course. For example, mandatory promotions. That means our supermarkets must have promotions every day to increase the number of customers and customers. The ones who have their turn will have to pay for the promotions. Of course, during the promotions, we will give the supermarkets a better place to display their products. This will also be beneficial to the brand. "
"Mandatory promotions? That means the suppliers will have to pay for the supermarkets to increase their popularity and profits. Are you sure they will accept this? "Mr. Su frowned and asked.
"I can guarantee that they will accept this. Don't forget that we are Hua Xia's biggest supermarket in China. We have unparalleled customer traffic and sales volume. Also, the promotions will be held on a rotational basis and not every day. You will also benefit from other products' promotions. This is also a way for everyone to raise funds to advertise their products. If anyone disagrees, then don't even think about entering our supermarkets! "Feng Yu said this in an overbearing manner.
"Are there any other ways?" Mr. Su reluctantly agreed with Feng Yu. But it still depends on the actual situation.
"Of course, there are other ways to raise funds for advertising. For example, during holidays and weekends, we will be distributing flyers. Whoever's product is on the flyers will have to pay the corresponding advertising fees, including the personnel to distribute the flyers. There was also the piling up fee, which was to open up a space in the supermarket for you to place your goods in large quantities in the aisles or empty spaces. These spaces are the most eye-catching and will help increase the sales. We cannot use them for free. If you want to use them, you must pay for them! "
In Feng Yu's previous life, the salaries of those "godly" tallymen in supermarkets were shocking. Their daily salaries were over a thousand! Just because the goods were eye-catching, it will increase the sales and brand awareness of the products.
"Lastly, our fresh produce department must ensure the freshness of our products. We must connect with the farmers directly and even set up a purchasing base. We do not need middlemen. If there is a shortage of products, we can replenish the stock at any time. We must let the residents get used to our supermarkets and buy what they need to eat every day. After buying vegetables, meat, and other food, they would also go to the side to buy salt, oil, and other things. When they bought these, they would see milk, ham, instant noodles, and other things next to them. They might even come in to buy some cucumbers, but they will end up buying a lot of groceries. "
"As for the fact that I have a lot of purchasing channels in China and the prices are low, I don't think I need to tell you more. Also, the imported products you all provide can increase the popularity of our supermarkets. Mr. Su, do you have any other questions? "
"I don't have any more questions. Mr. Feng is just like what Boss had said. It might seem like a sudden idea, but he already has a plan in his mind."
Mr. Su then looked at Li Zeju. Li Zeju nodded. This means the Li Family's investment is confirmed!
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