Supermarkets started appearing in Hua Xia after the reforms. But it was called self-service shopping malls. The first supermarket was in Foshan, Guangdong, and it was called Friendship Store. This was because Guangdong was one of the first regions to implement a market economy. Other than food and cooking oil, there was a limited supply. People did not need tickets and could buy everything with money. Of course, the prices were slightly higher than those with tickets.
At that time, the supermarket was very simple and crude. Just the shelves used to display the goods were not available in the country, let alone the necessary equipment such as cash registers and trolleys, which had to be imported from abroad.
Luckily, Foshan was very close to Hong Kong, and all these were imported from Hong Kong. After that, they used the samples to order from a small factory in China. If not, the cost of these equipment would be at least 3 times higher.
But now, there were a lot of supermarkets. They were no longer called self-service shopping malls. They were called supermarkets. This was because China had started to implement price reforms. A few years ago, the government had abolished the system of centralized purchase of agricultural products. Almost every household in the cities had a surplus of food stamps.
In May of this year, food stamps were removed from Hua Xia's history. This also ended the "Two Tickets" system that had been in place for many years.
This also represented that the era of the planned economy had officially passed, and our country had fully entered the era of the market economy. This was also the best time for Hua Xia to set up supermarkets in China.
Although there were a lot of supermarkets in the past, they were not big, and there were no chain stores. These supermarkets were mainly selling food products, and a small number of them were selling daily necessities products. They were not like the big supermarkets in Feng Yu's previous life.
Just the Fu Family and Li Family had imported daily necessities products, and Feng Yu felt that the supermarkets would be able to take over the market!
"Brother Fu, Brother Kai, what do you all need to set up this supermarket? You don't need to talk about funds. This is not a problem for us. I can even use my connections to get low-interest loans. "Feng Yu felt that it was better to talk about the division of labor first.
Fu Guangzheng and Li Zekai looked at each other. The Fu Family and Li Family both had supermarket businesses, but at the same time, they had nothing to do with them.
The Li Family's supermarket business was under Li Zeju's control, and the Fu Family's supermarket business was under Fu Rongbing's control.
Of course, the two of them could also help to bridge the gap and join in at the same time. But to open a supermarket in China, Feng Yu is the most important.
Fu Guangzheng knew Feng Yu very well. Feng Yu will surely invest the most in Feng Yu's investment direction. Also, Feng Yu still has channels to import food and daily necessities. His Tai Hua Trading had worked with a few hundred companies. This will save them a lot of trouble.
Furthermore, he had always believed that Feng Yu's ideas, although he couldn't understand most of the time, were proven to be able to bring huge economic benefits. If he asked Feng Yu to pay more, his risk would be lower. In fact, if he really asked him to pay more, he couldn't.
Li Zekai remembered what his father had told him. Feng Yu had met Mr. Deng before, and this person was very influential in China. It was a rare opportunity for him to be friends with Feng Yu.
He also believed that if he proposed to set up a supermarket together with Feng Yu, his father would surely support him. He would lend him a large sum of money, let him use the distribution channels, and even lend him some supermarket managers to help him fight for more shares.
"Policies, funds, location, distribution, management. I think these 5 are the most important. As for the policies, we are a joint venture. Brother Feng, you should also use your connections with the higher-ups to get a better policy. It should not be a problem, right? "Fu Guangzheng looked at Feng Yu.
"No problem. I will take care of this. What policies do you all need? Just tell me, and I will settle it." Feng Yu nodded. Although he does not know what policies he needs, he knew that Master Lu should be able to settle it. Master Lu's eldest uncle was already a State Councilor and will be taking over as the Director of the Planning Committee.
Or, he could also use his distributors to look for the local government. If all else fails, he will throw in money! The one thing Feng Yu does not lack is money!
"It is not convenient for the 3 of us to fork out the funds. I think we should split it into 6 portions. Among the 3 of us, I still need to get my Third Uncle and Young Master Li's family to help. The remaining portion can be used to reward the management staff. "Fu Guangzheng continued.
"Are we splitting it equally?" Li Zekai asked.
Feng Yu raised his brows. Equally? You are saying that I will only get 1/6 of the shares?
Fu Guangzheng waved his hand: "Brother Feng has the most influence in China, and he is in charge of the distribution channels. He is the one who came up with this idea. Why don't we let him fork out the most funds and get the biggest share?"
Tsk, tsk. Brother Fu is so good at getting things done. What he said makes sense!
"How much do we need to invest? What is the scale of this supermarket group? What is the name of the supermarket?" Li Zekai asked.
Just the name of the supermarket was very important. Why did Feng Yu discuss with Li Shiqiang to name his logistics company Wind and Rain Logistics? Why did Feng Yu use Wind and Rain and Aiwa brands for his new products? Even if he were to set up a new company, he should name it as Wind & Rain Electronics, Aiwa Electronics, etc.
This was branding. With the brand as the leader, it can link, drive, and combine other resources and funds to achieve more benefits and social benefits. Simply put, it was to increase the brand's awareness and value. This way, Feng Yu could make more money through these brands.
For example, if you buy a car with the same technologies and quality, but the price of a Porsche was several times more than a Honda!
It was easy to create a brand, but not everyone could manage the brand well. All of them believed that this supermarket would be very profitable and influential. That's why the rights to the name of the supermarket was very important and valuable.
If possible, Fu Guangzheng wanted to use his third uncle's Wellcome Supermarket brand, and Li Zekai wanted to use Watsons' brand. But both of them were looking at Feng Yu. This idea was suggested by Feng Yu, and under normal circumstances, no one will give up the rights to name the supermarket.
Feng Yu had also thought of using this supermarket to develop his own brand. But he could not use his old brand. Wind and Rain Supermarket? In Zhang Ruiqiang's words, this name sounded inauspicious.
Aiwa Supermarket? Aiwa specialized in electronic products. It was not suitable.
Tai Hua was the only brand that Feng Yu felt was suitable. Other than Tai Hua Trading, it was also because of Tai Hua Agricultural Products Company. Supermarkets will need agricultural products, right?
Also, Tai Hua had the word 'Hua' in it. It also means Hua Xia. This was something that the Huaxia people approved of.
"I think this supermarket should be called Tai Hua Supermarket. I am willing to pay 1 cent more. As for the scale, there should be at least 20 supermarkets opening at the same time, and all of them will be located in the major cities. I can get it to appear on CCTV news. This will help our supermarket to promote our supermarket. 20 supermarkets. If there are existing malls, it will be fine. If there are no existing malls, we will need to build them ourselves. We need to hurry. "Feng Yu said.
"20 supermarkets opening at the same time? Is it too big? "Li Zekai frowned and asked.
Fu Guangzheng laughed and said: "He likes to set up big supermarkets. He always says this is called setting up a business. I don't think there is anything wrong with it. You have not been to China. China is developing fast, and there are a lot of people in the cities. If we have enough funds, we can set up more than 30 supermarkets at the same time! "
Feng Yu looked at Fu Guangzheng. Best friend ~
Li Zekai looked at Fu Guangzheng speechlessly. So what if he was familiar with China? Should he be discriminated against if he had not been to China?
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