One day later, the distributors noticed that the orders from the Post Offices had increased. The increase was so fast that they were confused. Those shopping malls and telecommunication equipment stores had good PR. But for the Post Offices, they rarely had any PR. Some of them did not even have any PR at all.
But why did the orders from the Post Offices increase suddenly?
At this time, the distributors received a notice from Tai Hua Trading. The company had signed an agreement with the higher-ups, and all the Post Offices will be promoting Aiwa Pagers. Tai Hua Trading had paid a high price for this.
It might be more than 10 million RMB a year, and it was even higher than the advertising fees on CCTV. This was a significant price. However, compared to the increase in sales and profits, this amount of money was nothing.
The Post Offices had the most coverage in China. With the orders from the higher-ups, all the Post Offices started to promote Aiwa Pagers. Not only the staff at the counter were promoting Aiwa Pagers, but there were also signboards hanging outside the Post Offices to promote Aiwa Pagers.
Before this, the Post Offices were promoting Aiwa Pagers based on the selling price. The higher the selling price, the higher the profits. But these profits belonged to the Post Offices. It had nothing to do with the Ministry of Information Industry. But the profits from Aiwa Pagers were all for the Ministry of Information Industry.
The Ministry of Information Industry's document stated clearly that Aiwa Pagers were developed by Hua Xia. It was the pride of the nation and should be supported. This was to prevent China's telecommunication products from being controlled by foreign companies.
This was a national issue, and all the Post Offices dared not to support it. The Post Offices were the biggest retail outlets in Hua Xia's pagers market.
So, these Post Offices followed the instructions from the higher-ups and promoted Aiwa Pagers. After all, this pager was advertised on CCTV and had some popularity.
They had also heard of Aiwa Pagers before, and they did not feel pressured to promote Aiwa Pagers.
From that day onwards, no matter which customer went to the Post Offices to buy a pager, the staff at the counter would recommend Aiwa Pagers. Even if the customer wanted a cheaper digital pager.
Because of this, Aiwa Pagers' sales increased.
Panasonic and NEC could still continue to sell their pagers. After all, they still had digital pagers and Chinese pagers. Although the profits were lower, there were still some profits. But when the Chinese pager business was about to fail and the digital pager business was not improving, they realized that they could not hold on any longer.
It seemed that their sales had suddenly dropped. Whether it was the digital pagers or the Chinese pagers, no one seemed to buy them anymore.
According to their research, the number of pager users is increasing, and the increase is very large. Why is their sales declining so fast?
Motorola had not done any advertising and did not introduce any low-cost products. Why did their sales suddenly plummet?
After a thorough investigation, they found out that it was Aiwa Pagers that had snatched away their market share! A company that only made Chinese pagers had defeated them with a single pager!
Now, they have two choices. One is to continue to support, even if they suffer losses, and then think of ways to increase their sales. The other is to withdraw from the Hua Xia market to avoid losses.
The two companies chose two completely different approaches. NEC chose to withdraw from the Hua Xia market, and Panasonic chose to continue because they still have their TVs, VCRs, etc. They were worried that once they withdraw from the Hua Xia market, there will be a chain reaction, and their other products will be forced to withdraw from the Hua Xia market.
NEC's withdrawal from the Hua Xia market had also alerted Motorola. They realized that this month, the number of users had increased faster than last month, but their sales did not increase. Their Chinese pagers sales had dropped slightly. This was not normal.
They had withdrawn from a competitor, and with Motorola's technologies, brand, and market share, the new users should be choosing their products. Why were their sales not increasing?
But they had not heard of Panasonic introducing any new products. They did not even see any promotions. Who had snatched away their market share?
In the end, Motorola decided on Aiwa Pagers. This was a company that only produces Chinese pagers, and their retail prices were a few hundred RMB cheaper than their cheapest Chinese pager!
A few hundred RMB was not a small amount to the people in Hua Xia, especially Motorola's pagers. The functions of Motorola's pagers were not better than Aiwa's pagers. The effects were about the same, and there was no reason for people to choose the more expensive pagers.
If Motorola were not the first pager brand to enter the Hua Xia market, their sales would be affected. But Aiwa's production was not high, and Motorola was not worried.
… …
Feng Yu heard Wu Chih-gang's report. All the distributors were increasing their orders, and he nodded with satisfaction. With the help of the Post Office, Feng Yu had made a difference. It had only been slightly more than a week, and the results were showing. Feng Yu believed that in another month, Aiwa Pagers would become the No. 2 pager in the Hua Xia market. Next year, Feng Yu wanted to become the No. 1 pager in the Hua Xia market and beat Motorola!
Don't think that Feng Yu was daydreaming. In his previous life, there will be a lot of pager brands appearing in China at the end of this year and the beginning of next year. Although the sales of each brand were not high, they had taken over half of the pager market.
In Feng Yu's previous life, many pager brands had taken over half of the pager market from Motorola. In this life, Feng Yu had the support of the government, sufficient funds, better marketing, and better branding. There was no reason why he could not take over the market share!
Motorola's focus had shifted from pagers to mobile phones, and Ericsson was still the market leader in the mobile phone market. But in a few years' time, Motorola will be the market leader in the mobile phone market.
Motorola's focus had shifted, and with the government's policies, Motorola's market share had dropped. But Motorola's profits were still the highest. This was because their selling prices were the highest!
Feng Yu wanted to take over Aiwa's pager market before Motorola reacted. He wanted to strengthen Aiwa's brand and compete with Motorola next year!
As for this year? Aiwa's pager production was too high. Even if Feng Yu's pager supply could not meet the demand, the pagers' sales would not exceed the demand. But this was better for Feng Yu. He did not want to attract Motorola's attention.
It was dangerous for Motorola to target Motorola. Motorola was the world's leader in the telecommunication industry. If Motorola took measures in time, Feng Yu does not know if his plan would succeed.
Although Feng Yu could guarantee that his pagers' sales would not drop, those smaller brands might not be able to survive. At that time, there would be two dominant brands in the market.
Without the interference of those smaller brands, Feng Yu does not know if he can break the legend of Motorola and pull it down from its position as the top brand in the world!
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