When they first saw this advertisement, many people were confused. Aiwa Pager? Aiwa? Isn't that the company that manufactures Walkman? Oh, it also manufactures VCD players.
But these two products are somewhat related. They can be considered music electronic products. But what about pagers? These are information electronic products. They are two different industries!
But as Feng Yu had expected, Aiwa brand still has some influence in Hua Xia. Many people are curious about Aiwa's pagers. How effective are they?
At first, everyone had a wait-and-see attitude. Feng Yu had also expected this. If it was him, he would also be hesitant if a brand that produced Walkman produced a pager.
But Feng Yu believes that with the current pricing of Aiwa's pagers, it will attract some customers. After all, Aiwa's pagers are much cheaper than Motorola's. The other two Chinese pagers, NEC and Panasonic, are Japanese brands. Although their pagers are of good quality, their sales are not good.
Although Hua Xia had stopped boycotting Japanese products, Japanese products had suffered heavy losses. Many Japanese brands had started to suffer losses under Hua Xia.
Although the Japanese government had protested, Hua Xia had responded. We had asked everyone to spend wisely, but we cannot force people to buy Japanese products. If your products are of good quality and cheap, why are you not selling?
The Japanese government suspected that this was a conspiracy by Hua Xia's government. This was to protect their companies, just like what happened in South Korea. This was a violation of the agreement between both countries.
But the Japanese government could not find any evidence and could only swallow their grievances. If the Japanese government were to fall out with Hua Xia, they would not give up this huge market. Once this market was fully developed, it will bring in high profits for Japanese companies. Japan's economic crisis had not passed, and the Great Depression a few years ago had just subsided. They urgently need Hua Xia's market.
If they were to break the agreement, then the US and Europe would sign all kinds of cooperation agreements with Hua Xia and kick Japan out of the market. Their losses will be greater!
What else can they do? Pinch your nose and accept it. In the future, the products sold in Hua Xia can no longer be inferior products. They should be changed to second-class products like in Japan. As for those inferior products, they could be sold to other countries in Southeast Asia.
However, due to the lack of development in other countries, the cost of the products provided to the Hua Xia market had increased significantly, causing their profits to continue to decline. As sales continued to decline, many of their companies could not hold on any longer!
Panasonic is still doing well as they still have TVs, VCRs and other products. But NEC only has pagers in Hua Xia. In the current market, Motorola's Chinese pagers accounted for more than 80% of the market share. NEC and Panasonic split the remaining 20% equally and still had some profits.
They still do not dare to withdraw from the Hua Xia market, just like Sony. After withdrawing, it will be hard for them to enter the market again. At least they can continue to promote their brand. In the future, when they have new products, they might be able to enter the Hua Xia market.
But just when they were thinking of ways to increase their sales and profits, Aiwa Pagers, which was known as Hua Xia's own pager, appeared. This was a huge blow to them!
The price of Aiwa Pagers was a few hundred RMB cheaper than their Chinese pagers. Also, they could not understand how this Aiwa Pager could be sold all over China so quickly.
This was a private company, and Hua Xia had given them so much support. How can they continue to compete?
Now, all the post offices, shopping malls, and even the shops selling telecommunication equipment had Aiwa Pagers!
… …
In a shopping mall, a middle-aged man was standing in front of a pager counter. He did not know which pager to buy.
"Sir, are you buying a pager? Do you want a Chinese pager or a numeric one? If it is a Chinese pager, I recommend you to buy this locally produced Aiwa Pager. It is advertised on CCTV, and the quality is guaranteed. The price is also cheap. The money you can save is enough to start a year's business! "
"Is this Aiwa Pager good?"
"Of course. My brother is buying this pager. If it is not good, can I ask my brother to buy it?" The salesperson continued.
"Alright then, give me one and open the service for me as well."
… …
Within a week, Aiwa Chinese Pagers were remembered by many people. It was not known if it was because of the advertising or the low prices.
At this time, Motorola was still able to maintain its sales with its strong branding. Panasonic and NEC's Chinese pagers sales started to drop!
Aiwa's reputation rose. Many people said that Aiwa's pagers were more beautiful and the buttons were more innovative.
They could tell that Aiwa was using their strong advertising, strong sales channels, and low prices to compete with them.
They also wanted to lower their prices, but they could not do so. First, they were the same as Motorola. They had to buy the patents for their Chinese pagers. Also, their pagers were manufactured in Japan, and they had to pay high taxes to enter the Hua Xia market. Motorola was different. They had a factory in Hua Xia, and their cost and taxes were much lower than Panasonic and Panasonic.
Compared to Aiwa Pagers, Panasonic and Panasonic had no advantage in price wars. Not only Aiwa's labor cost was low, but they were also tax-free. Also, as the production increased, the cost will be lowered. If they were to start a price war, NEC and Panasonic would suffer heavy losses.
It was fine if these losses could help them snatch back the market share. But even if they lowered their prices, they still could not snatch back the market share. There was still Motorola!
Motorola had also noticed Aiwa's pagers, but they are not worried about it for now. Although Aiwa Pagers had aggressive advertising campaigns, it could not threaten Motorola's position in the market.
So what if the prices were low? Motorola's brand had increased the value of a pager by 1,000 RMB! If Motorola was not afraid of being sued for monopolizing the market, they would have started a price war to push other brands away and monopolize the Hua Xia market!
… …
Feng Yu hung up the phone. He was not satisfied with the sales figures from Li Shiqiang. The telecommunication market was already developed, and the demand for pagers was increasing. Why were there only so few pagers sold in half a month? Were the advertising effects not good enough?
Seems like he still needs to use his connections and get some support from the government. For example, he needs to get all the postal offices to promote Aiwa Pagers. This way, he would be able to increase the sales within a short period of time!
In a few more months, the production lines will be installed, and the new factory will be in operation. The production of Aiwa Pagers will increase. If there were still no sales channels by then, how could he occupy the Hua Xia market share? Li Shiqiang's target was to become the number one pager in Hua Xia!
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