"Feng Yu, this is your proposal? You think you can increase the sales of these medicines with just advertising? "Zhang Ruiqiang threw the proposal on the table and looked at Feng Yu.
"You think it is impossible? Although these are medicines, they are all over-the-counter medicines. You don't need a doctor's prescription and can buy it from the pharmacy yourself. What are the effects of these medicines? Zinc, calcium, blood, vitamins, etc. The most important thing is to supplement! "
"But these are all medicines. How can your sales be so high? Are you trying to trick people into thinking these are health supplements and then buy them at high prices? "Zhang Ruiqiang scolded.
"High prices? Although this product is more profitable, our profits are not as high as health supplements. But I dare to guarantee that our sales will be high. "Feng Yu replied casually.
From the popularity of Wahaha Oral Solution, it can be seen how much people care about their children's growth and development. What's so good about Wahaha? It's just an oral solution similar to digestive tablets. It can improve children's appetite and make them eat well. This is the core selling point of Wahaha.
Many foreign companies had approached Zhang Ruiqiang to buy the formula of this oral solution. Children do not like to eat is not only in Hua Xia. Many countries in the world have this problem. Of course, this does not include Africa. Many countries in Africa have children who want to eat but cannot.
When children do not like to eat, parents are worried that their children will not grow taller and healthy. At this time, the solution was to make up for it.
The essential vitamins, zinc, calcium, and other trace elements in the body can be replenished after taking our medicine. This is science. Zinc deficiency is one of the causes of anorexia.
Zhang Ruiqiang's commercial had highlighted these factors, and he believes that the sales will not be bad.
"Just because of this commercial and the sales team you have prepared? Those pharmaceutical company's staff that you had fired? "Zhang Ruiqiang still cannot accept what Feng Yu said. Although Feng Yu had promised Zhang Ruiqiang that he would get a certain amount of profits within a year, Zhang Ruiqiang thought that Feng Yu was relying on his strong sales channels, like Tai Hua Trading, and not this grassroots team.
What sales team? He looked down on the staff of the pharmaceutical company. They didn't do much, but they wanted the corresponding treatment every day. He was already sick of it.
"Based on these? I guarantee that you will be pleasantly surprised! "
…
During the Labor Day holidays, Feng Yu changed some of CCTV's advertisements to Bing City Pharmaceutical Enterprise's advertisements. Zinc gluconate and calcium carbonate were used by mothers and children to advertise. Blood tonics were used by women. Calcium tablets and gold vitals were used by the elderly.
These advertisements inculcated the scope of application of a certain type of medicine. At the same time, they promoted that it was produced by a regular manufacturer and was definitely not a miracle medicine.
Coincidentally, a miraculous medicine popped up at this time. It was said to be able to extract nutrients from the Chinese turtle, and when combined with traditional Chinese herbs, it could improve one's intelligence and brain, nourish the kidneys and strengthen the body, and prolong one's life.
And who was the spokesperson? Coach Ma! This miraculous medicine was called – Chinese Turtle Essence! It was the "divine water" that the students from other faculties drank during the sports meet!
Feng Yu did not know that this year, the Chinese Turtle Essence had also bought CCTV's advertisement slots. No wonder he saw Coach Ma at CCTV's advertisement tender.
But this miraculous medicine was very popular in Feng Yu's previous life. Its influence was comparable to Brainless Gold. This was because Coach Ma had publicly announced that his team members had drunk this Chinese Turtle Essence to win many gold medals.
The World Championships, Grand Prix, Asian Games, Olympic Games, Ma Family Army could be seen everywhere. They not only won gold, silver, and bronze medals, but they also broke all kinds of records. The World Championships, Olympic Games, World Records, etc. There was no doubt that the Ma Family Army was in the limelight this year. Many foreign coaches even came to learn from the Ma Family Army and learn from their advanced coaching experience.
When the Chinese Turtle Essence that Coach Ma was endorsing appeared, there was a rush to buy it. This was not like the fake rush in Feng Yu's previous life. This was the real rush.
Regardless of the elderly or children, men or women, who did not want to live longer? The manufacturers of the Chinese Turtle Essence did not expect this product to be so popular!
Within a month, the Chinese Turtle Essence had acquired more than 10 small factories to produce the Chinese Turtle Essence. Even so, there was still a shortage of Chinese Turtle Essence!
Basically, there was a slogan in the company's advertisements. "We will not accept gifts this year. We will only accept Chinese Turtle Essence!"
Feng Yu knew that this Chinese Turtle Essence was the extract of Chinese Turtle Essence. It was a mixture of saccharin and water. In the future, people joked that one turtle could feed an entire factory!
Also, Coach Ma had other ways to make money. He sold a prescription prescribed by the team doctor to Le Bashi for 10 million RMB. He introduced a product called "Energy of Life." The main ingredients of this Energy of Life were amino acids and vitamins.
The cost of this Energy of Life was not more than 10 RMB. What about the retail price? A box of 100 RMB! Of course, the Chinese Turtle Essence was even more expensive. The cost was less than 1 RMB, and it was also sold for more than 100 RMB per box!
The Energy of Life was sold by Le Bashi's sales team. Although it was not as popular as the Chinese Turtle Essence, it was still the second most popular health supplement in the market!
So, Feng Yu added a slogan at the back of all Bing City Pharmaceutical Enterprise's advertisements: "Medicine with a conscience, safe medicine!"
This slogan did not seem to be of much use now. This was because there were not many fake medicines in the market. Or rather, even if there were fake medicines in the market, it was not exposed to the public yet.
Although Bing City Pharmaceutical Enterprise's products were advertised on CCTV, the sales were not as good as these health supplements.
What Bing City Pharmaceutical Enterprise was selling was only for calcium and zinc supplements. What others were selling could stimulate the human body's potential and prolong life. Even if it was expensive, they would still buy it! Tonics should be expensive!
The people of Hua Xia believed in this saying: "There are no good things if they are cheap!" But they didn't expect that even if it was expensive, it might not be a good thing!
Feng Yu despised these health supplement sellers. They only cheat their own people. They only cheat the people of Hua Xia. If they were so capable, they should go overseas and cheat the foreigners' money.
If that was the case, Feng Yu would be impressed by these people. But they did not do that. They only implicated their own people. This made Feng Yu feel disdain and even anger.
Didn't you all advertise your products on CCTV, newspapers, and radio? You all advertise your products' miraculous effects and exaggerate them. Then I will use the same method to give you all a fatal blow! I will let you all have a taste of the people's power.
"Station Chief Jia? I am Feng Yu. I would like to invite the production team of < Focus Interview > to do an episode of this program. Don't worry. I guarantee that the leaders and the people will like it. 500,000 RMB? That's too expensive. 300,000 RMB? Fine. Deal! "
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