With Feng Yu's help, Fu Guangzheng represented Hong Kong's Aiwa Company to sign the contracts with the distributors. As expected, because of the different regions, the sales volume was also different, and the rewards were also different.
The distributors also accepted this. Although they did not know much about AIWA Walkman, none of them backed out of the deal. Even the minority regions were booked by the distributors.
He believed in Feng Yu's foresight!
Feng Yu had also mentioned that Aiwa Walkman will be airing commercials on CCTV. This will save them a lot of money. They knew that CCTV's advertisements were magical.
Although the contract with CCTV stated that only Tai Hua Trading's products can replace Tai Hua Trading's advertisements, Feng Yu had used a trick. Tai Hua Trading was the distributor of Aiwa Walkman in Longjiang province. This way, he did not violate the contract.
There were many loopholes in the contract, and CCTV's staff were not strict enough. They thought they were CCTV and Hua Xia's biggest TV station. Even if they made mistakes, it was fine as long as they did not harm CCTV's profits.
Feng Yu changing the advertisement slots will not affect CCTV's profits. Furthermore, Feng Yu was now CCTV's biggest advertiser. They will not pursue this matter.
From the 1st of July onwards, the TV watchers noticed that CCTV had new commercials. The 15-second advertisement in front of the weather report suddenly changed to an advertisement for a Walkman.
The advertiser was still a child, but she was a well-known little girl — Jin Wan Jun. Since the year before last, this little girl had made her debut with the Qiongyao drama "Wan Jun". Then, she had acted in many Qiongyao dramas, making many people fall in love with her.
Right now, she had yet to star in "The Green Grass by the Riverside", which had brought her to the pinnacle of her career. The contract was for three years, including ten TV commercials and a hundred print advertisements. The endorsement fee was only 100,000 yuan, which was ridiculously cheap.
As for the little girl, she was listening to the English words that were being played on the TV while reading them out.
"Aiwa Walkman. Learn foreign languages anytime!"
The last 3 seconds paused, and it turned into the product logo. "Aiwa Home Appliances, I love Hua Xia!"
At the same time, some articles appeared in newspapers all over the country. The articles were all about how important it was to master a foreign language, and to learn a foreign language well, one had to listen and speak more. The author's personal experience was also included in the article, such as using a small tape recorder to listen to English. Not only did it not disturb others, but it also allowed him to follow and learn. His English level improved rapidly. He even recommended it to his neighbors, and all of them said it was great!
Similar articles appeared for a few days. These articles were paid by Hong Kong's Aiwa Company. They had asked the distributors to advertise in all provinces.
The combination of television and newspapers was extraordinary.
The next day, they saw another commercial. It was Jin Wanjun singing < Alphabet Song >, and then a Walkman with the logo covered started playing. After that, it was changed to an Aiwa Walkman. The sound quality of the Aiwa Walkman was much better and clearer!
The last 3 seconds showed the product logo and a paragraph of words: "Aiwa Home Appliances, High Fidelity Sound Quality!"
… …
"Eh, how is your child's English?" A middle-aged woman asked her colleague beside her. She was carrying groceries she had just bought.
"My child is still around. He is only 9 years old, and his school has not started foreign language classes yet."
"Let me tell you. You must learn a foreign language as early as possible. The newspapers had mentioned that children are better at learning languages. Look at that Wanjun on TV. She is so young, and she is still learning English now. The schools have not started their classes, and she can learn by herself. I saw Xinhua Bookstore selling English cassettes. "
"I also do not have a cassette recorder at home. One cassette recorder costs a few hundred RMB."
"What cassette recorder? I bought a Walkman. It is only this big and costs about 200 RMB. Although it is expensive, it is good for the child's studies. I bought one for my son, and he is listening to English every night. We can still watch TV! "
"Really? Where can I buy it? I want to go and take a look. "
"The cooperative in front has it!"
… …
"Mum, just buy me a Walkman. All my classmates have one, and I want to practice my English." A middle school student begged his mother.
"There is a cassette recorder at home."
"How can it be the same? Can I bring a cassette recorder to school? This way, I can listen to English during breaks, and I don't need to worry about being disturbed. "
"This … … I will discuss with your father when he comes back."
"Mum, you are the best. You will surely convince my father. I promise that my English results will improve by at least 10 marks!"
… …
"Eh, bro, you are still using Sony's Walkman? That is not good. The sound quality is too bad. Listen to this. This is an AIWA Walkman. The sound quality is very good. The Little Tigers' new songs sound like they are singing right beside my ears. "
"It is a waste for you to listen to this AIWA Walkman. Listen to this cassette tape. It is a heavy American rock and roll music!"
"How much is this AIWA Walkman?"
"248 RMB. It is only a little more than your Sony Walkman. You should give your Sony Walkman to your brother and buy this. This is the best for listening to music!"
"But my mum cannot buy it for me."
"Stupid. Can't you say that you are buying it to learn a foreign language? Just say that you can't hear it clearly. This is what I told my mum. Put on the headphones. Who knows what you are listening to! "
"Good idea. You all go ahead. I am going home now!" The young man rushed home. He wanted to tell his mother that he wants to use a better Walkman to learn English.
… …
"Eh, look at you. You are still using a foreign product. The sound quality is also bad, and it is not cheap. This is my AIWA Walkman! AIWA Home Appliances, I love Hua Xia! As a Hua Xia citizen, you should use our own products. Why are you buying foreign products? The foreigners are making all the money! "A shop owner recommended to his customers. Feng Yu's profits from this Aiwa Walkman were higher.
"Boss, that Sony Walkman is an imported product. How can AIWA compete with it?"
"Let me tell you. This Walkman is manufactured by our Hua Xia's boss. He had invested in a factory in Japan. This factory is using the most advanced imported technologies. It is more advanced than Sony. Look at this box. Hong Kong company. This is an imported product. I heard that Hua Xia's boss said that he will let the Japanese work for our Hua Xia citizens in the future! "
"Is that so? Can I listen to it?"
"Yes, yes. I still have a Sony Walkman here. You can listen to it and you will know why I am recommending AIWA to you!"
… …
As time passed, the effects of the commercials were getting better, and the sales were getting better. Feng Yu was very satisfied with the sales. With Aiwa's high fidelity sound quality and Feng Yu's research direction, Sony will exit the Hua Xia market in less than 2 years. This was because it was hard for them to sell their Walkman now even if they lowered their prices.
Feng Yu's commercials were too sarcastic. Many people could tell that the Walkman used to compare the sound quality was Sony's latest model!
"Xiao Yu, this is for you. Mum asked me to buy this for you."
Feng Yu looked at the box of AIWA Walkman in his hands. He was puzzled: "Sis, why did Mum ask you to buy this for me?"
"Mum said that you want to go overseas one day. Then you must learn foreign languages well. You are good at foreign languages now, but you still need to practice more. The TV said that you can learn foreign languages anytime with AIWA Walkman! "
Feng Yu: "… …"
Mum, your son wants to tell you that this AIWA Walkman belongs to our family.
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