"Guangzheng, I heard that Wind & Rain Consulting had transferred a large amount of their funds to the US. What do you think Feng Yu is trying to do? Is he trying to develop his business in the US? "Fu Rongjing frowned and asked.
"Dad, what's there to worry about? Even if Feng Yu had transferred all his funds from Hong Kong, he will not give up on his businesses in China. Don't forget, he is a Chinese. Also, China's financial industry is not as good as Hong Kong. If Feng Yu wants to enter the financial industry, he will still come to Hong Kong. Yesterday, my eldest uncle told me that a few days ago, Lawyer Wilson had gone to the US. "
"Wilson? That means Feng Yu had invested in the US? "
A lawyer should be signing a contract. Fu Rongjing wanted to know what kind of investment it was that required Wind & Rain Consulting to take out a large portion of their funds. It was a few hundred million USD.
"Dad, you should stop targeting Wind & Rain Consulting. Since Feng Yu did not mention anything about this, then it means that he does not want to bring us along for this investment. What we should do now is to improve Aiwa's sales. " Fu Guangzheng was not worried about this. He knew that if he treated Feng Yu sincerely, Feng Yu would also treat him with sincerity!
"Ok. I will make arrangements for you in Hong Kong, Macau and Taiwan. You will have to depend on yourself for China." Fu Rongjing nodded. Hong Kong's Aiwa Company's market was the whole of China.
The Fu Family's sales channels were well-established, but they were not established in China yet. Fu Rongjing had wanted to get a large Chinese sales company to be his agent, but Fu Guangzheng rejected.
Fu Guangzheng knew that Feng Yu had established sales channels for home appliances in China. Home appliances included cassette recorders and Walkman. There should not be any problems.
Furthermore, Aiwa was Aiwa's China sales company, and Feng Yu was the controlling shareholder of Aiwa. Why would Feng Yu reject this offer?
If Aiwa had not cooperated with the Fu Family to set up Hong Kong's Aiwa Company, Fu Guangzheng felt that Feng Yu would personally sell Aiwa's products in China.
Fu Guangzheng had done market research in China, and Walkman was being sold in China. The main brand was Sony. Zhang Ruiqiang had also bought a Sony TV for comparison. Aiwa's TV was better in terms of appearance, sound quality, and price.
Especially the sound quality. This was the most important. He believed that after the introduction of the Hi-Fi concept in China, the sales would not be too bad.
…
"You want the contact details of our Tai Hua Trading's electrical appliances distributors? Sure, I'll get Wu Chih-gang to bring it to you later. However, do you know how to talk to those distributors? "Feng Yu asked with a smile.
Fu Guangzheng was thinking in his heart. Although Feng Yu had grown fast these few years, the Fu family had negotiated with more than a million distributors. Do you think I don't know how to negotiate contracts?
However, what Feng Yu said was definitely not what he meant. Could it be that there was some secret to this negotiation?
"How should we negotiate?" Fu Guangzheng asked curiously.
"The distributors in my hands can be said to be the leading distributors in each province. Their funds and channels are very good. If you were the one negotiating, what conditions would you give them? "
"A Walkman for a profit of 10 RMB. That should be a lot, right?"
Walkman was selling for more than 100 RMB now. In China, where the average annual income was less than 1,500 RMB, this was considered a luxury item.
10 RMB profits was already very high. Fu Guangzheng felt that the distributors should be able to accept this condition. There was no need to calculate too much. If a distributor sold more than 10,000 Walkman a year, then the profits would be more than 100,000 RMB.
"I am not saying that your offer is too low. I am saying that your offer is too high."
"Too high?" Fu Guangzheng was puzzled. 10 RMB profits was too high?
"I feel that the profits of a Walkman should be 5 RMB. Then set up a reward system. Depending on the sales volume, the distributors will get a certain percentage of the profits. This way, the distributors' profits might be less than 10 RMB or more than 10 RMB. But if it is more than 10 RMB, then the sales volume will be higher than what you expected! "
Fu Guangzheng nodded. His family had done this kind of sales reward system before. He understood what Fu Guangzheng meant. But in that case, the guaranteed sales volume should be set lower. Ten thousand units, would those people agree to it?
"I know about this, and I also know how to do this. But what about the minimum sales volume? I had wanted to discuss with them about the minimum sales volume of 10,000 units a year. If we do this, should we lower the minimum sales volume?"
Feng Yu was laughing in his heart. Fu Guangzheng was still not familiar with the Chinese market. Feng Yu could tell from this year's bladeless fans sales that there were more affluent people in China. Their spending habits were changing.
In Feng Yu's previous life, Sony's Walkman alone had sold a few million units a year. The total sales volume in China was more than 10 million units a year.
Although it was still early and Sony's sales volume in China was less than 200,000 units a year, that was because Sony's quality was not good. The sound quality was not as good as those big Cassette players. Also, Sony's marketing did not focus on the key points.
Walkman's main consumers were teenagers and secondary school students. In Feng Yu's previous life, those secondary school students pestered their parents to buy Walkman. What was their excuse? Learning English!
Sony's marketing was still focused on Walkman's music. To the parents in China, listening to music was a waste of time! Those who learn English will be good kids.
Feng Yu had even thought of an advertisement. A secondary school student with a Walkman, listening to English and Russian to learn. Those blind parents would not stop their children and would even buy the Walkman for their children.
Feng Yu does not care if they were really listening to English or listening to English songs. But this way, the Walkman sales would definitely exceed Fu Guangzheng's expectations. At least, Feng Yu felt that the sales volume should reach 500,000 units within this year!
"The minimum sales volume of 10,000 units is too low. It should be at least 12,000 units. Remember, I am talking about the province's average sales volume. Some of the provinces, like Beijing, Shanghai, Guangdong, etc., should be increased. There are also some provinces that do not have any requirements. For example, Mongolia, Xinzang, Tibet, etc. These provinces had low population and slow development. But there should be at least 20 provinces with an annual average sales volume of more than 12,000 units. I am not talking about the whole year. I am talking about the period from now until the end of the year. "
"What? From now until the end of the year? It's only 6 months, and you think a province's average sales volume will exceed 12,000 units? That means we will be able to sell 2,000 units a month? Is this possible? I had done some market research. Last year, Sony's sales volume was less than 150,000 units. This year, it will only reach 200,000 units. Do you think we can exceed them within 6 months? "
Feng Yu smiled and said: "Leave the advertisements to me. There are many reasons why Sony's sales are not increasing. The most important reason is that Sony is a Japanese company, and Aiwa is Hua Xia's company! "
In Feng Yu's previous life, Aiwa could overtake Sony in China because of the name "Aiwa". The consumers thought that Aiwa was Hua Xia's brand. But in this life, the consumers will not misunderstand. Hua Xia's people have the final say in Aiwa!
Hua Xia's market will be controlled by Hua Xia's people!
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