The dealers, who had been very arrogant just a moment ago, were now all silent out of fear, but they had obviously lost their momentum. All this was because they saw one person.
"General Manager Feng, why are you here?" Fatty Huang from Guangdong asked.
"Manager Fu is my friend, and this Aiwa Walkman is also a collaboration between us. Do you think I should not be here? If I am not here, all of you will be taking advantage of me. " Feng Yu had a smile on his face. Although he sounded relaxed, he gave Fatty Huang and the rest a lot of pressure.
They knew that with Feng Yu's character, if they still had the same attitude, Feng Yu will definitely fall out with them.
If they fall out with Feng Yu, their most profitable products, such as motorcycles, humidifiers, bladeless fans, etc., will not be sold. Now, Wind and Rain and Songjiang Motorcycles were famous all over the country. They were no longer needed. Any other dealers would be willing to sell their products to them. Their distribution channels were not that important anymore.
But they were curious. Feng Yu said that this Aiwa Walkman belongs to him. Then why did he not use Wind and Rain? If he used Wind and Rain, the sales will be higher.
"General Manager Feng, we were just joking earlier. Business is all about negotiation. All of you are only stating your conditions. We can negotiate. "
"Really? That's good. I thought you all had not given me any face after not meeting for a month. Since we can negotiate, then I will state my final conditions. This is the latest model that will be introduced to the Hua Xia market. The wholesale price is 150 RMB per unit. Everyone can set a minimum sales volume. If the sales volume exceeds a certain percentage, there will be a reward. On the other hand, if the sales volume is not met, there will be a penalty. Is this condition reasonable? "
"Yes. Yes." Everyone nodded.
"As long as you all think it is reasonable. Then I will tell you the second condition. I will set a minimum and upper limit for the retail prices. There will be some fluctuations in the middle, and the retailers can decide on their own. But if I find out that the retail prices are not within this range, then the retailer will be responsible for it! "Feng Yu sat on the chair and crossed his legs.
"General Manager Feng, what is the range of the retail prices?"
"Two hundred and thirty to two hundred and fifty dollars. I had calculated for all of you. Because of the transportation fees, your cost will be higher and lower. Because of the development of different regions, your market size will also be different. That's why I will set a price range for you all. You all can decide for yourselves. Also, I can print a suggested retail price of 248 RMB on the packaging of the product. "
These dealers were smart and knew what Feng Yu was trying to say. Nowadays, when people buy things, especially expensive things, they all like to bargain. Even if it was only one yuan cheaper, they would feel much better.
In addition, this "suggested retail price" was very interesting. It was just a suggestion and not the final retail price. Of course, it would be better if the consumers were willing to accept this price. If not, the price could be negotiated. As long as the retailers felt that there was a profit to be made, they could adjust the price they gave to the retailers.
They calculated that the cost of one machine was at least 170 yuan, and the most expensive one was even close to 190 yuan. They still had to leave some profits for their sub-distributors and retailers. Their profits for each unit would be around 30 RMB, and the lowest would be around 10 RMB.
But the dealers who were making high profits were not happy. Based on Feng Yu's usual practices, there would be different minimum sales volume and benefits in the contract. This way, the dealers' profits would not be too different.
When they were selling the Wind and rain humidifiers, Tai Hua Trading had given them some subsidies for the transportation fees. After that, the Wind and rain fans had signed a supplementary agreement. This time, it should be written in the contract.
Feng Yu continued: "Do you all know who are the target audience of our Walkman?"
"Teenagers. They like to listen to music. Are you going to sell your Walkman to old people?" Someone shouted.
"Hahaha ~ ~ ~" Everyone laughed.
"Wrong!" Feng Yu firmly denied Le's words.
The dealers could not laugh anymore. What's wrong? Is there a problem with this market positioning? The most popular Sony Walkman in the market was also positioned according to this market positioning. What's wrong?
Other than teenagers, who else would buy this Walkman? This was just more convenient to carry around. But the sound quality could not be compared to those big tape recorders.
"General Manager Feng, this Walkman is for young people to listen to music. What's wrong with that?" Someone was not convinced. You, General Manager Feng, cannot be right about everything. Are all of us wrong?
"Although the sound quality of our Walkman is very good and is more realistic than the ones you can buy in the market. But our product is a learning tool! "Feng Yu said seriously.
Huh? Learning tool?
All the dealers' jaws dropped. Even Fu Guangzheng, who was standing at the side, was puzzled. This Walkman was just a small tape recorder. It was even an emasculated version. There was no audio and no recording function. But it was still a tape recorder. It was not used to listen to music but for learning?
Who had heard of a tape recorder being used for learning? What was General Manager Feng trying to say? Was he joking with them?
"You all don't understand? Boss Huang, how old is your child? "Feng Yu suddenly asked Fatty Huang.
"13 years old. He is in his second year of junior high school."
"Is your child learning foreign languages?"
"Yes. There are English lessons in school. But my child's English results are not that good. President Zhao's child's results are good. He is always in the top 3 in his class! "Fatty Huang was no longer proud when talking about his child's studies.
Among all the dealers, he was one of the richest. But when it came to his child, he always lost. This made him feel embarrassed!
Eh? That's not right. Aren't they talking about Walkman? Why are they talking about my child's studies?
"Boss Huang, I have more say in this. I am proficient in English and Russian. Based on my experience, when learning a foreign language, the most important thing is to listen more and speak more." Feng Yu picked up Aiwa's prototype from the table and waved it around.
Listen more? Listen to foreign language tapes?
"Boss Huang, think about it. If your son wants to listen to songs and asked you to buy a Walkman for him, will you buy it? Or if your son wants to learn a foreign language and asked you to buy a Walkman for him, will you buy it?"
Fatty Huang's eyes brighten up and said: "Of course it is to learn a foreign language. I am more willing to buy it! General Manager Feng is saying that our Walkman is for the students to learn a foreign language? "
Feng Yu smiled slyly: "This is how we market our Walkman to the parents. But if we buy it back, we have no control over whether the students will use it to learn a foreign language or to listen to popular songs. "
The dealers were enlightened. So, they could do this. With this marketing strategy, many parents who did not want to buy a Walkman for their children might also buy it.
Fu Guangzheng was also shocked. How did Feng Yu always come up with such unique marketing ideas? If they followed Feng Yu's marketing strategy, then the Walkman sales might really increase. Don't forget it was the summer holidays now, and the new semester will start soon. This was the golden period for sales!
The Fu family had been in the sales business for so many years, and yet they could not compare to Feng Yu, who was not even 20 years old. Fu Guangzheng was disappointed. Luckily, Feng Yu and I are friends!
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