Chapter 315
Words:1699Update:22/06/30 09:59:56
Crash!
Norio Ohga threw his teacup on the floor, and it broke into pieces.
"What did you tell me? Our Hua Xia's distributors are asking for refunds? How are you managing the Hua Xia market? Your share is dropping every month, and now, it is going to be zero! "
Sony's Hua Xia representative bent over and trembled. Norio Ohga could have been the person in charge of a large market. Although this market might not be successful in the short term, in the long term, it will be a new source of profits for the company.
Norio Ohga thought he will be Sony's hero and might be able to enter Sony's core management. But he did not expect this July to be his downfall!
And at the beginning of August, it became his nightmare!
Sony's sales did not drop in August. Instead, they started to lose money, and all the distributors announced that they will not be importing Sony's products from September onwards. They also requested Sony to accept their refunds according to the agreement.
Norio Ohga had set this condition is because no distributors are willing to sell Sony's Walkman, and the Hua Xia market has no competitors. If the distributors can see the profits, they will continue to work with them.
Everything was fine until Hua Xia exposed the insulting remarks made by Sony's top management. This caused the whole of Hua Xia to boycott Sony's products and even Japanese products.
All these have nothing to do with Norio Ohga. He is also not the one who insulted the Chinese. But Norio Ohga did not come up with a solution in time and allowed the situation to escalate.
For such a thing to spread so quickly in such a short period of time, it must have been organized by someone. Moreover, the person who organized it must be quite powerful.
That's right. I will push this incident to Aiwa!
"President Norio, I had investigated and concluded that someone is behind this incident. There is a high possibility that Aiwa is behind this incident!"
"Are you sure?"
"Yes!"
Norio Ohga did not know. He was only looking for an excuse to push the blame to Aiwa. But he was right.
"You stay here and think of a solution. I will report to the President, and we will talk about this issue when I come back!"
This time, Sony's incident had blown up. It was reported by Japanese newspapers that Sony's top management insulted the Chinese. But it was out of context. Their product R&D department head did not mean to insult the Chinese. But no one listened to their explanations.
This incident happened too fast. Not only Sony's products were boycotted in Hua Xia, but all Japanese brands were boycotted in Hua Xia.
The most frustrating thing was that the Ministry of Foreign Affairs also called Sony to reprimand them for damaging Japan's image.
At this time, Japan was establishing diplomatic relations with Hua Xia. Although it was not the honeymoon period, their relationship had eased considerably. But after Sony's scandal broke out, Hua Xia's people started to boycott Japanese products. This was a huge blow to Japan's economy!
They had been working hard to develop the Hua Xia market for the past few years to save Japan from its economic crisis. Just when there was a slight improvement, it was ruined by Sony!
Sony's President tried to explain to Feng Yu. This was a lie. His staff had only said that Hua Xia's electronic products were lagging behind Sony by more than 10 years. This was the truth. As for Hua Xia's claim that Hua Xia will never catch up to Sony, what's wrong with that? Sony was confident!
It's fine to be confident, but they cannot be arrogant. Sony had to pay a heavy price for his arrogance and inappropriate comments from the top management.
In the end, Sony gave in and fired that top management as an apology. No matter what, Sony must not withdraw from Hua Xia's market. Hua Xia's market was the company's next target!
But Sony had underestimated Hua Xia's temper. Although Sony had fired that top management and apologized in the newspapers, Hua Xia's people still did not forgive Sony.
The boycott of other Japanese products was not as serious. This was because other Japanese products had started to lower their prices to win back the market share. But Sony had lowered their prices, but their products were still not selling. There was even a group of nationalistic youths who could not stand seeing others using Sony's products. They did not care which year the product was bought!
Feng Yu had thought he could stir up the emotions of the nationalistic youths and boycott Sony. But he did not expect it to be so effective. All Japanese products were affected.
This incident had even escalated to the diplomatic level. But Hua Xia was in the right. That's why the government only asked everyone to be reasonable and did not prohibit it.
This was because Japan had to give up some benefits in some areas. This was in line with the country's interests. As for how this incident spread, no one cared. It was fine as long as there was no trouble!
Feng Yu did not expect that without the internet, the dealers could use this opportunity to spread their opinions. It was more effective than the internet in his previous life. Of course, this was also because the people now hated Japan more. Many of those war veterans were still alive!
Those distributors were smart. They took the opportunity to put up a banner — Aiwa Walkman, controlled by Hua Xia's people! With this banner and the nationalistic youths, Aiwa Walkman sold well in Hua Xia's market. It was only a matter of time before Aiwa Walkman monopolized the market.
This was Hua Xia's vanguard to attack Japan's electronics market. I have the ability, and I must support it!
At the same time, some Hua Xia's companies started to advertise their products as Hua Xia's products. They wanted to increase their sales while the people were patriotic.
Of course, there were also many counterfeit products. The distributors also made use of this opportunity to make a fortune. Those who were caught were unlucky and went to jail. But they were not caught. All of them were overjoyed!
What made Feng Yu speechless was there were some "smart" people who bought Sony's Walkman at a low price and put up a different logo on Sony's logo. After that, they took the opportunity to sell the Walkman. Sony could only accept this.
The shipping fees for the Walkman back to Japan was not a small amount, and there was also the risk of damage. Sony's Walkman was not selling well in the world. The Walkman that was sent to Hua Xia was an old model. If they were to send it to other countries, it would not sell. They might as well sell it at a low price in Hua Xia to recover their losses.
Norio Ohga had contacted Heitaro Nakajima to negotiate with Aiwa. He wanted to help them change their image in Hua Xia. But Heitaro Nakajima rejected!
When you all broke the agreement, did you all agree to my request? Furthermore, Boss Feng Yu had also said that Aiwa will be Sony's competitor and will never work with them again!
Feng Yu saw Sony selling their Walkman at a low price and knew that Sony had admitted defeat.
Humph! Sony also wants to compete with me for the Hua Xia market? Don't forget this … … is my home ground!
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