With the approval of the investors, Taobao quickly began its counterattack.
After a day of preparation, on the morning of the 23rd, Taobao made its move.
First, Taobao's advertisements appeared on several major web portals. Following that, Taobao occupied the homepage of various small, medium, and large websites.
Other than advertisements, Taobao added a few more activities.
Full discounts, special offers, instant kills …
On the basis of the already reduced prices, Taobao lowered the prices again.
In addition, Taobao also launched a "$10 cash bonus for the first order" campaign.
After gaining an advantage in terms of price, Taobao started thinking about logistics.
Of course, the newbie logistics, which was still an empty shell, would not work. However, Taobao had never relied on its own logistics system.
In a short period of time, Taobao, SF, and Three Links and One Express came to an agreement. Under the name of newbie, a few express delivery companies covered a portion of participating stores and launched a one-day delivery campaign.
Although they could not cover the entire platform, partial coverage greatly offset the advantage of Far away's logistics.
Within a night, the world turned upside down.
During the e-commerce war on the 18th, the IT industry thought that the war was coming to an end.
Who knew that it was only the beginning. In an instant, the entire internet industry turned their attention to the e-commerce sector.
…
23rd, 9 AM.
Far away building.
Liu Hong said with a serious expression, "At 3 AM, Taobao released an announcement that its daily sales exceeded 100 million. This announcement is obviously targeted at us. On the 18th, our daily sales exceeded 100 million at around 6 AM. Based on the current trend, Taobao's daily sales might exceed 600 million today. Once it reaches 600 million, Taobao will catch up to our advantage from a few days ago and surpass us. "
Far away's daily sales exceeded 1 billion in the past three days. Taobao's daily sales exceeded 700 million.
If Taobao reached its target of 600 million today, including the turnover on the 22nd, the total turnover in five days would reach 1.5 billion. Meanwhile, Distance's figures had been dropping over the past few days, and it was still a little short of 1.5 billion.
In addition, due to the increased activity of the Taobao, Far away's fall was even faster. If they didn't take measures, they would definitely be overtaken today.
In fact, they would even be suppressed in the future, and the one-month promotion would be completely suppressed.
Liu Hong's expression was solemn, and so were the others.
Li Dong, on the other hand, was unconcerned. "The Taobao's counterattack was expected. I just didn't expect them to react so quickly and decisively."
Although Old Ma was not satisfied with the speed of three days, in fact, it was compared with Li Dong.
Originally, according to Li Dong's estimation, Taobao should have participated in this promotion at the last minute and decided to start a money-burning war for at least five days.
Who would have thought that on the fourth day, the other party would start to counterattack?
After pondering for a moment, Li Dong said, "We'll follow the event immediately. Whatever event the Taobao is holding, we'll follow them! In addition to the event, we should also contribute in other aspects. "
"Immediately arrange for people to go to the General Administration of Quality Supervision, Administration of Industry and Commerce, and the Consumers' Association to complain. Do public relations with the media and hype up the Taobao selling fake goods. Of course, it's not enough to hype them up. Pull us out for comparison. Don't help others advertise for free. "
Liu Hong hesitated and said, "In this way, won't they know that we did it?"
Li Dong sneered and said, "If we don't show our faces, won't they know that we did it? Since they dared to sell it, then don't be afraid that I'll expose them. If they have the ability, they can report me. Anyway, make the matter bigger. I don't believe that there won't be any impact. Also, when the matter reaches its peak, East Star Entertainment's publicity should be almost done. At that time, we will immediately start the comprehensive publicity. Overall, we should be able to turn the situation around. "
Liu Hong hesitated for a moment and nodded. "Okay, then I'll arrange it later."
"Don't be dejected. So what if we really lose? Anyway, we beat them for four days. This is an indisputable fact. Since 2005, Taobao has regarded themselves as the number one in the country. They have never put others in their eyes. Now that we have won, even if it's only for one day, it's a miracle. When we expose them, we can also publicize the fact that we surpassed them a few days ago. Just spend the public relations expenses. I don't lack this money. "
Liu Hong nodded again and said, "Okay, I got it."
"Go, hurry up. Logically speaking, you should have kept up with the progress of Taobao last night. Now that half a day has passed, you only came to me to discuss it. Don't tell me that if I don't speak in the future, you won't deal with it yourself?"
"You have the authority in the mall. You shouldn't have asked me about these things. It's a waste of time."
Li Dong said a few words and waved his hand impatiently. "You go first."
Liu Hong's scalp went numb. He did not dare to stay any longer and hurriedly left the office.
After he left, Li Dong looked at Shen Qian and said helplessly, "You can't be a hands-off manager in the mall. If you continue like this, problems will arise sooner or later. Liu Hong and the rest are not good at running things alone. Without someone to supervise and direct them, they won't be able to do it. Even if we surpass Taobao this time, with Liu Hong and the rest's ability, they will be surpassed sooner or later. "
Shen Qian said embarrassedly, "You can't blame me for this. Who asked you to force them to do something beyond their capabilities? I don't know much about this either. In the past, I had been forcing myself. It was fine when the scale was small, and I didn't have any reservations. But it's different now. We are aiming to surpass Taobao and compete with the industry's number one e-commerce platform. I'm also feeling guilty. Li Dong, why don't you find someone else? "
"Find someone? Who? "
Shen Qian was speechless. "How would I know? Haven't you thought about this?"
Li Dong smiled bitterly. "Why haven't I thought about it? Ever since you said you wanted to resign, I've thought about it. Actually, I thought about Wang Junyu in the past. But after thinking about it, I still overestimated him. After all, he just graduated. If I rely on him to lead Far Away Mall now, I don't think they can surpass Taobao. They might not even be able to keep second place. "
"Then what do you think now?"
"There aren't many people in the industry who are capable of leading Far Away Mall to surpass Taobao. At least in my opinion, there are at most one and a half in the country."
"One and a half?"
Shen Qian suddenly became spirited. "Tell me, who do you have your eyes on?"
Although she wasn't very proficient in e-commerce, Far Away Mall was built by her after all.
Now that she heard Li Dong say that there was only one and a half who could lead Far Away Mall to defeat Taobao, Shen Qian was naturally curious about who Li Dong was talking about.
Li Dong smiled. "Jingdong's Liu Qiangdong is considered half."
"Liu Qiangdong?"
Shen Qian frowned slightly. Jingdong's strength wasn't considered strong at this time. Shen Qian didn't put Jingdong in her eyes at all.
But now Li Dong mentioned this person. Although Shen Qian didn't know Liu Qiangdong well, she subconsciously remembered this person. Then she said, "The other one is Li Guoqing?"
In the field of e-commerce, Jingdong could be considered half. Shen Qian naturally thought that Dangdang was the whole.
As the founder of Dangdang, Shen Qian felt that Li Guoqing should be stronger than Liu Qiangdong.
Unexpectedly, Li Dong shook his head. "He doesn't count. He can't even compare to Liu Qiangdong. Just wait and see. In less than three years, Jingdong will definitely surpass Dangdang."
"Really?"
"Definitely."
Shen Qian exhaled. She didn't ask why. She said, "Who is the other one?"
Li Dong smiled. "Don't forget how Taobao became the number one in the C2C field. When Taobao was founded, whose idea did they borrow? "
"You mean … Shao Yibo!"
Shen Qian's eyes lit up. "You mean him, right?"
"That's him!"
Shao Yibo was also a legendary figure.
He was a child prodigy since he was young. He had won many international awards. He was admitted to Harvard at a young age. He worked in many large groups abroad.
After that, he gave up the high salary and returned to China to start his own business.
He was the one who started the C2C e-commerce model. He founded Ebay, which had more than 80% of the market share.
Just a year after it was founded, Ebay was valued at more than 300 million USD.
If this continued, it was only natural that Ebay would become the next eBay.
Unfortunately, there were no ifs.
As the number one in the C2C field, Ebay was eventually defeated by Taobao.
Of course, when Taobao defeated Ebay, Shao Yibo had already sold Ebay. At that time, it should have been called eBay.
Old Ma once said in a private event that if Shao Yibo was still in charge of Ebay, he might not dare to launch Taobao.
Regardless of how sincere his words were, it was clear that Old Ma was afraid of Shao Yibo.
Hearing Li Dong mention this person, Shen Qian was relieved at first. Then, she asked suspiciously, "But didn't he go overseas? I heard that for his wife, he has become a househusband in America. "
There were many reasons why Shao Yibo sold Ebay. Firstly, he was taken over by eBay. Secondly, Tan Haiying and the other founding members were fired. Secondly, the most important reason was his wife's influence.
Shao Yibo's beloved wife was well-known. In 2003, Shao Yibo's father-in-law passed away. His wife was in great grief and wanted to leave Shanghai, which was a sad place.
Coupled with the fact that she was unhappy at Ebay, many of her suggestions were rejected by eBay's headquarters.
Due to various reasons, Shao Yibo left China with his wife and started a peaceful life in America.
Although Shen Qian was not a professional in the e-commerce field, she had been in charge of Far Away Mall for more than a year. She had some understanding of people like Shao Yibo.
Li Dong smiled and said, "I know about this. Shao Yibo has been staying in China ever since Baby Tree went offline in March. Actually, I know that he is unwilling to give up his career in the e-commerce field. Otherwise, he would not have set up Baby Tree. But so what if he is unwilling? Ebay has become history. The defeated party is now the number one in Asia. He will not be a match for Taobao even if he starts a new business and enters the C2C field. Don't think that he has some capital after selling Ebay. If he really wants to burn it, it will not last long. "
"What do you mean?" Shen Qian understood. She hesitated and asked, "Recruit Shao Yibo?"
"That's what I'm thinking." Li Dong nodded and said, "If he continues to be a househusband, I might not be able to recruit him.
But he is obviously unwilling to give up and wants to make a comeback. Naturally, I have my eyes on him.
Currently, in China, Far Away is the only one that is qualified to defeat Taobao.
If he wants to take revenge, joining Far Away Mall is the most suitable and has the highest chance.
He does not lack money. The money he earned from selling Ebay is enough for him to spend for the rest of his life. But because he sold Ebay, it became his biggest regret in this life.
Just look at how he keeps investigating the e-commerce market. I heard that he wants to set up a venture capital company, mainly to invest in various e-commerce platforms. From this, you can tell what he is thinking. "
Shen Qian looked at him and said, "Since you know so much about him, you must have had this idea for a long time, right?"
Li Dong smiled and said, "Ever since you said that I am not courteous enough, I have been thinking about it for a long time. In the end, I feel that what you said makes sense. That's why I thought of poaching him personally. Moreover, there is a shortage of manpower in Merchant City. I need a capable person to help me hold the fort in Merchant City. I don't have the time to manage Merchant City, and I don't know much about it. I can only leave it to the professionals. Shao Yibo is undoubtedly the most suitable. He was once the number one. Even if he has wasted a few years, I believe that his ability is still top-notch. "
Shen Qian said, "I don't doubt that. Actually, if Shao Yibo wasn't too much of a hindrance back then, Taobao might not even be involved today. The key is, can such a person be hired? He does not lack money. Using money to poach people obviously won't work. Other than money, he can only use ideals and status. He does have ideals, to defeat Taobao and help him fulfill his long-cherished wish. But in terms of status, he was once the head of Ebay. Don't tell me … "
As she said that, Shen Qian suddenly said angrily, "Fine, you mean you want me to step down?"
Li Dong did not know whether to laugh or cry. He said helplessly, "I do have this thought, but isn't this what you want? Didn't you just say that? "
Shen Qian humphed and said, "I said it, I should be the one to agree to resign. But you are obviously chasing him away. How can it be the same! "
"I say, Eldest Miss, you're being too unreasonable …"
"I am unreasonable!"
Shen Qian said angrily, "I can leave on my own, but you can't chase me away!"
Li Dong immediately nodded and said, "Fine, fine, fine. Do what you want. Moreover, he might not be willing to come. I was just saying it casually. If we really want to hire him, it won't be something that can be done with just a few words. "
"That's true."
Shen Qian mumbled, then finally humphed and said, "Forget it, I'll step down then. But we'll talk about it when he comes. Do you know where he is now? "
"I'm not sure. Get someone to ask around." Li Dong saw that she had relented and heaved a sigh of relief. He said, "Other than him, there's also that cheap senior of mine. If we can poach Chen Lang and Shao Yibo, I won't have to worry about the supermarkets and shopping malls anymore!"
These two were the real elites. If they could really join Far away, Far away would be able to solve two problems in one go.
For the next few years, Li Dong only needed to focus on real estate and logistics.
And this time, Li Dong was prepared to do it himself.
With these two top-notch talents joining Distance, he didn't even need to say a word. There would probably be a large influx of talents.
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