It was not a coincidence that Taobao became number one.
The other party's reaction mechanism was very fast. Before the public opinion reached its peak, Taobao had already taken countermeasures.
On July 28th, Taobao announced a new anti-counterfeiting policy.
After the announcement in the morning, Taobao unilaterally closed dozens of shops in the afternoon. In an instant, the public opinion was reversed.
Many people applauded and felt that Taobao was swift and decisive.
…
Provincial Party Committee Compound.
Li Dong moved back again. He was really tired these few days.
He wanted to rest for a few days, but the mall did not have an independent manager. If there was any change, the people from the mall would look for him again.
Lying on the recliner in the courtyard, Li Dong felt helpless.
Seeing Liu Hong's guilty face and Shen Qian's helpless attitude, Li Dong could not help but complain, "Can you not look for me for everything? What about Yuan Chengdao? Doesn't that guy care about the mall? "
"And Shen Qian, can you take some responsibility? You haven't resigned yet. Can you help me deal with the problem? "
When Li Dong said this, Shen Qian did not feel anything, but Liu Hong's heart skipped a beat.
Resign?
CEO Shen wants to resign?
Shen Qian did not care about Liu Hong. Hearing Li Dong's complaints, Shen Qian also felt wronged and said, "I want to help, but the problem is that everyone is worried about me. What can I do? Now everyone is looking at you as a life-saving straw. As the CEO, I am the one who feels wronged. "
When Li Dong heard this, he glanced at Liu Hong. Liu Hong quickly complained, "General Manager Li, don't look at me. We are not suspecting CEO Shen. The problem is that CEO Shen said she can't compare to you. That's why we are looking for you to think of a solution. "
Shen Qian coughed lightly and said, "Since you have nothing to do, just think of a solution. Now that Taobao has made changes, it will not be effective if we continue to attack. On the other hand, they continue to lower their prices. Should we continue to follow them? If we continue to follow, we'll suffer a huge loss. But if we don't follow, how do we deal with the triple compensation? "
"I'm not following them anymore. I've seen their prices. If we keep following them, we won't be able to hold on."
"What about the previous promise?"
Li Dong said lazily, "What else can we do? We'll just perish together. Go to the State Administration for Industry and Commerce and report them for unfair competition and disrupting the order of the e-commerce market. This time, don't look for someone else. We'll report it with our real names.
Now that the matter had gotten out of hand, the higher-ups naturally had to step in to resolve it.
It's going to be August soon, and a lot of platforms can't take the promotions anymore. If we make an appearance now, no one will resist.
The biggest possibility is that the price war will end, and on August 1st, our full-platform advertising campaign will begin.
If we smooth out the price advantage and advertise properly, we will still have an advantage.
This way, I will be able to reduce my losses. The Industry and Commerce Bureau will step in to stop this, and this is an unexpected factor. We will restore the prices, and the consumers will have nothing to complain about.
Furthermore, the promotion has been going on for more than 10 days, and everyone's desire to spend is not high. The timing is just right. "
Hearing Li Dong say this, Shen Qian frowned. "If we report them using our real names, won't we be falling out with Taobao?"
Li Dong said indifferently, "Wasn't it the same in the past? We have been eyeing their position. We are competitors, so what's there to be afraid of? It doesn't matter if we use our real names or not. If we use our real names, the Industry and Commerce Bureau will pay more attention. "
Far Away Mall is currently the second largest e-commerce platform in the country, and Faraway Group is one of the top private enterprises.
If Distance came forward to report, the State Administration of Industry and Commerce would definitely accept it quickly.
Now that the price war has reached this stage, many people can't take it anymore, and others will not object too much. Far Away is willing to take the blame, and they are eager to do so.
Since Li Dong said this, Liu Hong nodded. "I'll arrange it immediately."
"Settle this as soon as possible. Also, the advertisements must be online before the 1st. After this, I won't invest in the mall anymore. I've spent a lot for this event. By the way, how much is the mall's sales as of today? "
Today was July 29th, and the promotion had been going on for 11 days.
After the initial explosion, the figures should have gradually eased over the past few days.
Liu Hong's answer was also within Li Dong's expectations. "2.5 billion!"
In the first five days, the mall's sales were nearly 1.5 billion, and then the figures went down, and now it was only 2.5 billion.
Of course, to be able to reach this point in 10 days was also a miracle.
Far Away still had one more advertising campaign, and there was still more than half of the promotion month, so it should be about 5 billion by the end of the month.
Previously, when he said 10 billion, it was just bragging. The possibility of reaching 10 billion in a month was not high. To be able to reach half was actually beyond many people's expectations.
"5 billion …" Li Dong secretly calculated. If he could reach 5 billion, his losses should not be too much.
It was mainly his own operating costs. Far Away did not have any other subsidies.
After thinking for a while, Li Dong asked again, "What's the sales of our own system and the sales of other brands?"
"Because we have more activities, our total sales are around 1.6 billion. The sales of other brands are around 900 million. "
"That means in a month, they should be able to sell around 2 billion." Li Dong also thought of the same thing as Old Ma. It would be great if they could charge for it.
According to Tmall's charging standards in his previous life, it was generally maintained at around 3% of the sales.
Including other fees, just this round alone would be close to 100 million, unlike now, where he could not make a single cent.
However, this was also something that could not be helped. So far away, they had just started to introduce foreign brands, and if they did not see the results, they would not be willing to charge for it.
Now that they had seen the results, they would not be too willing because they did not make money from the promotion.
Only when they saw the profits and the huge potential of the e-commerce market would they be willing to be exploited by the platform.
Without thinking about this, Li Dong continued, "How much is Taobao?"
"They … are a little higher than us, maybe 2.8 billion."
Liu Hong was a little nervous when he said this. So far away had worked so hard this time, but they still could not beat them. He was afraid that Li Dong would blame him.
Li Dong did not blame him and said casually, "A little more is fine. I hope we can catch up later. Without the price advantage, I don't believe we can't beat them. Go back and deal with it. If there's nothing important, don't look for me. You guys can decide. "
"Then I'll leave first."
Liu Hong got up and said goodbye to Li Dong and Shen Qian, then left in a hurry.
After he left, Li Dong yawned and said, "I invested too much energy in the mall this time, and it delayed a lot of business. I won't care about the mall anymore. Do as you see fit. Anyway, what we need to do now is to consolidate the foundation. Oh right, on the first, are you really going to Feng City to inspect the location of the data center? "
"Of course, the itinerary is already set." Shen Qian said and asked, "When is Qin Yuhan leaving?"
"End of summer vacation."
"Then I'll come back in September."
Li Dong was a little helpless, but he did not persuade her. A month away would be a vacation.
These days, Shen Qian was also very tired, and she wanted to take a break.
After talking about the mall, Shen Qian said, "Recently, the bank seems to be tightening the money supply. On the 20th, they raised the deposit and loan rates. These two days, there's news that they're going to raise the deposit reserve ratio. Is the housing market going to be restricted?"
Hearing Shen Qian mention this, Li Dong smiled with his eyes squinted. "It's best to suppress the real estate market. We don't have any land right now anyway. But it's not obvious now. Although the interest rate was raised, because of the impact of the stock market, the real estate market will not subside so easily. Now I'm waiting for the government to make a few big moves and let that guy Hsu Shengzhe be happy. Also, I heard that the plan for Xinqiao Airport is about to be approved. Why hasn't it come out yet? "
Shen Qian said casually, "The plan is already a foregone conclusion, but some things still have to go through the process. The official document will be issued around September. Why? Do you want to sell the land in the West City District again? "
The land in the West City District was now the treasure of Dongyu Real Estate, and it was also the foundation of Faraway Group.
8,000 acres of land, even if one acre was sold for 500,000 yuan, it would be an income of 4 billion yuan.
If it weren't for this land, Faraway Group would not dare to expand so wildly. Before Beijing and Tianjin were finished, they immediately started expanding in Yu Province, Shancheng, and Shanghai.
Li Dong smiled. "I'm not going to sell the land. I'm going to exchange for a few pieces of land. Of course, it's better if I can get some cash."
"Are you really going to continue to do real estate?"
Sometimes Shen Qian didn't know what Li Dong meant. He had sold a lot of land, and now he wanted to continue to do real estate. Wasn't it a waste of time?
"Let's talk about it later. How's the discussion about the Opper?"
"Chen Yongping only agreed to sell 15% of the shares, and the asking price is not low. 200 million yuan. I directly refused."
Li Dong was a little annoyed. "Why did you refuse?"
Shen Qian frowned. "Although I don't know why you want to buy the Opper, don't be too obvious. The Opper's current valuation isn't high. 200 million is enough to buy 30% of their shares. Now that the price is doubled, we'd be stupid to agree! Once we agree to this plan, they will be suspicious and even cancel the deal. Let's leave them alone first. I'll go out to investigate this time. If I have enough time, I'll go to Guan City personally. I don't believe that I can't take them down. 200 million is definitely enough to buy 30% of the shares. Don't treat money like it's nothing. "
Although Li Dong wanted to buy the Opper, he also knew that Shen Qian's words made sense. He nodded and said, "Okay, I'll listen to you on this matter. But if it's the last resort … "
"I'll see what I can do."
Since Shen Qian said so, Li Dong could only nod.
…
In the blink of an eye, it was August.
Starting from August 1st, Distance Supermarket's stores began to open for business.
The expansion of stores in Jiangzhe, Jiangxi, and Shandong provinces started last year. Half of the year had passed, and most of the stores had started to operate.
As of August 5th, the total number of Faraway Supermarket stores had reached 300!
With the operation of each store, Faraway had a bumper harvest.
On August 8th, Faraway was awarded the title of "Key Contact Enterprise of the State Economic and Trade Commission" by the State Economic and Trade Commission.
On the 9th, Hua Xia Quality Inspection Association awarded Faraway two plaques of "National Quality and Service Integrity Model Enterprise" and "National Industry Quality Model Enterprise".
On the 10th, the Jiangbei Provincial Government named Faraway as a "Law-Abiding Tax Payer" enterprise.
…
A series of honors came one after another.
Li Dong knew that all of this was because he had opened up the East China market.
In the past, Faraway only had influence in Jiangbei and Sunan. This time, the market in the three provinces was opened, and Faraway had completely entered the ranks of the top retail giants.
At this time, these honors naturally belonged to Faraway.
Throughout August, there were constant visits from state-level departments to Faraway. Although they were just some low-level departments, and some important people did not come, it also greatly increased the reputation and honor of Faraway.
On the side of the Jiangbei Provincial Government, Qin Hanyuan personally came to Faraway for inspection.
This was the first time in several years. Since the establishment of Faraway Group, only Du Anmin had come to the provincial government level leaders. In fact, this itself was somewhat abnormal.
But now everything had changed. Du Anmin would soon leave, and Qin Hanyuan's replacement was a foregone conclusion.
At this time, Qin Hanyuan, of course, had to show his presence. Faraway Group was the number one private enterprise in Jiangbei, and the Jiangbei government certainly had to show its importance.
Previously, Faraway had been trapped in Jiangbei and Sunan, and its influence had not yet reached that level.
However, when the stores in the three provinces were put into operation, everyone understood that a retail giant had completely risen.
With more than 20000 employees, Faraway Group was worthy of attention no matter where it was.
…
Faraway's harvest in August was continuous, but the subprime mortgage crisis abroad was getting worse.
On August 6th, the tenth largest mortgage lender in the US filed for bankruptcy.
On the 9th, BNP Paribas announced the suspension of three of its funds involved in the US mortgage business, followed by the European Central Bank announcing 94.8 billion euros in funding support to the relevant banks …
The subprime mortgage crisis had completely affected the Western market!
At this time, the domestic market also noticed this change. The businessmen who had not been paying much attention before suddenly panicked.
Policy regulation appeared. The central bank began to raise interest rates and loan rates. Mortgage review became stricter and stricter, and the previous strategy of using land to support land suddenly became difficult.
Although it was not very obvious, the change was obvious.
…
Coffee house.
Hsu Shengzhe's face was a little heavy. Over the past year, Longhua had been expanding aggressively, and its speed was not even slower than Faraway.
In terms of the new city, Longhua's investment was astronomical.
In addition to the new city, he was greedy and swallowed part of Hongtu Real Estate and Menshen Real Estate. Then, he took over many pieces of land from Li Dong.
After a few rounds, Longhua's scale had expanded by more than half, and the total market value had exceeded 20 billion.
Of course, market value was market value, but the net assets were stretched. The bank loans alone exceeded 8 billion, not to mention the debts of other suppliers.
Seeing his serious face, Li Dong smiled and said, "What's wrong? You're newly married. At this time, you should be happy. Why do you look like someone owes you money?"
"Don't push me! You already owe me money. Give me back my 500 million, and I don't want your bonds anymore. "
"In your dreams!"
"…"
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