When Chen Jian finished speaking, Li Dong knew the inside story.
There were many reasons why Longhua Plaza was not profitable.
The first was that when the rental contract was signed, the mall did not expect the property prices to rise so fast in recent years.
Many shops signed long-term contracts, many of which were for three or five years.
Although they were all value-added contracts, the increase in rent was not as fast as the current property prices.
Of course, compared to the investment in Longhua, the rent was not low.
According to the original investment in Longhua, the cost could still be recovered within ten years.
Li Dong was now using his own purchase price as a comparison, so there were naturally some differences.
The low rent of the shops was one, and the second was the problem of the office building.
Longhua Plaza was only famous for its commercial area. The office area was not famous. In addition, in the early stage, these people introduced a lot of companies for the sake of performance.
This caused the office building in Longhua Plaza to be low-end, and only some small companies moved in. It was completely unworthy of such a big name as Longhua Plaza.
The reason why Li Dong set the headquarters in the Global Building instead of Longhua Plaza was also related to this.
He did not expect that after a few years, it was still like this. No wonder Wang Yunqing wanted to say something but stopped.
This kind of mistake should be said to be caused by many factors, and it was not unrelated to the management.
At the beginning of the operation, these people only thought about the rental rate for the sake of performance, for the sake of data, and did not comprehensively consider these things, resulting in the current situation.
In addition to these two points, the last reason was the problem of the cinema.
For the shopping plaza, there were two points that were very important.
The first was the department store, and the second was the cinema. These two points were the main attraction of the shopping plaza, and they were also the main consumers.
Needless to say, the department store in Longhua Plaza, Faraway Supermarket was still very good at attracting customers.
However, there was a big problem with the cinema. So far, the fifth floor of Longhua Plaza was still empty!
Even Li Dong found this inconceivable. After Chen Jian finished speaking, Li Dong was dumbfounded. "The fifth floor is empty? I remember when we were here, there seemed to be a cinema on the fifth floor, right? "
Chen Jian laughed dryly. "When you were here, there was indeed a cinema."
"But later, the group introduced Warner Studios, which was a joint venture between Shenzhen National Investment and Warner Brothers International Cinemas. It is very famous. At first, we thought that the introduction of Warner Studios would definitely increase the flow of people and further expand the mall's popularity. But there were some problems along the way, and in the end, we had to go our separate ways. This is why the fifth floor is still empty. "
"What problems?"
"When we introduced it, the group and Warner Studios agreed that they would hold a stake in the cinema. Generally, cinemas would do this. After all, if they did not hold the shares, the mall might burn the bridge after crossing the river. After all, if they did not hold the stake, the cinema would not hold the shares. But who knew that the SARFT would suddenly call for a halt. In the end, Warner backed out of the investment. "
"What does this have to do with the SARFT?" Li Dong was baffled. Why did it sound more and more mysterious?
It was fine if he didn't understand. Wu Shengnan, who was next to him, said, "According to the relevant regulations of the SARFT, foreign investors are not allowed to own controlling shares in domestic cinemas. Wu Shengnan said, "According to the regulations of the SARFT, foreign investors cannot hold a controlling stake in domestic cinemas. But I am curious. Even without Warner, there are still many cinemas in China. Can't we reopen the investment? "
Before Chen Jian could answer, Wang Yunqing said helplessly, "Of course, we reopened the investment, but because the negotiation with Warner failed, Mr. Xu was a little unhappy. In the end, Mr. Xu said that he wanted to maintain the full management rights of the mall, which meant that he would not allow other cinemas to hold a stake or a controlling stake. As soon as this condition was stated, the big cinemas naturally did not agree. Small cinemas do not have such capital and courage, let alone the reputation of the mall. So, after a comprehensive consideration, they decided to leave it empty. "
An entire floor was empty, and it was the most important entertainment floor. No wonder it was so affected.
If not for Faraway Supermarket's continuous flow of people, the impact would have been even greater.
Li Dong did not understand Hsu Shengzhe. What was this guy doing?
If it were him, he would have given up the controlling stake of this floor. Anyway, the mall was used to make money. Sometimes, there was no need to maintain complete management rights.
Li Dong was too lazy to think too much. Hsu Shengzhe probably did not expect to sell the mall one day.
This guy had always been very ambitious. He probably thought that the mall would continue to increase in price and did not plan to sell it in the short term. That was why it was empty.
But now that he took over, he could not continue to leave it empty.
The rent for the entire floor was already quite a lot. It seemed that Long Hua Plaza's profits were a little more than what he had expected.
Without asking any more questions, Li Dong followed the crowd and continued to look.
From the commercial floor to the office floor.
When he saw the messy small companies, the office floor was divided into more than a dozen small companies. Li Dong could not help but frown.
After looking at the office building, Li Dong asked, "How long is the contract term of these companies?"
"The contract term is long and short. The longest contract was signed recently, about three years. The first batch of companies are about to expire and have not renewed their leases. "
"Are there a lot of companies that have expired?"
"Quite a lot. More than half of them."
"Can we find a way to get rid of these newly renewed companies?"
Wang Yunqing said with some difficulty, "If we want to get rid of them, the price we have to pay is not small. In addition, getting rid of these companies will also be a blow to Longhua's reputation. In addition, the plaza office building is supported by these small companies. Without them, I'm afraid that our next office building … "
"Don't worry about this. I will think of a way. The existence of these companies has completely pulled down the level of the plaza. Besides, I don't care about the rent. "
The annual rent for an office building of more than 90,000 square meters was less than 25 million. It was almost like a cabbage.
Li Dong's first thought was to get rid of these people and attract some big companies.
Even if he could not attract them, he would rather use it himself.
Previously, he had been thinking that the Far away Plaza was not enough and wanted to move the real estate company and logistics company out.
In fact, as the Far away Plaza was growing faster and faster, even if these two companies moved out, the space was still not enough.
Longhua Plaza was so big, and it was best to move the supermarket over.
90,000 square meters of office space was enough for the headquarters of the corporation, not to mention the headquarters of Faraway Supermarket.
Otherwise, according to his plan, it would cost a lot to rebuild a new building in the future. Now that there was a ready-made space, and the outside world had always regarded Longhua Plaza as the headquarters of Faraway Supermarket, complying with the public's opinion could also increase the reputation of the mall.
After hearing Li Dong's words, Wang Yunqing thought for a moment and said, "Even if we don't care about the rent, we will be breaching the contract. If we breach the contract, the compensation could be as high as tens of millions. "
"Ten million it is. I am willing to pay this amount. Are you sure there won't be any disputes? "
"I don't think so. After all, Longhua is a small company. They came to Longhua for the cheap. Now that there is money to be made, it will not be difficult for them to move. "
"That's good."
Li Dong thought for a moment and said, "Then you guys put in some effort to talk to the companies that renewed the contract. Don't talk to them all at once. Talk to them one by one. Don't cause too much change. It's best to let these companies leave quietly. "
Wang Yunqing was dumbfounded, and the others did not know whether to laugh or cry.
Boss, the mall is not yours yet!
Now you want us to chase them away? What kind of nonsense is this?
Seeing that everyone was silent, Li Dong smiled and said, "Don't worry, just listen to me. Faraway Plaza will change very soon. If you guys do this well, it will be easier for me to take over. Otherwise, you will leave me with a mess, and you will not be able to explain to me. "
Li Dong's words had a lot of meanings, and he even changed the name of the company.
Another meaning was that if everyone did a good job, then Faraway Plaza would take them in. Otherwise, they could go back to where they came from.
At this time, if they returned to Longhua, there might not be an empty position waiting for them.
Thinking of this, Wang Yunqing and Chen Jian looked at each other, then gritted their teeth and said, "Okay, Director Li, don't worry. We will handle it as soon as possible!"
"That's good. I will ask Dongyu to send people to assist you later."
After saying this, Li Dong stretched his body and said, "Okay, that's all for today. Now everyone is still worried about me. It seems that we should settle the matter of the plaza as soon as possible. "
…
Coming out of Longhua Plaza, Wu Shengnan could not wait and said, "General Manager Li, is it settled?"
"Yes."
"Then after moving away those small businesses …"
"90,000 square meters is still a bit big. It's part of the investment. In addition, I am going to separate Faraway Supermarket. Now Faraway Plaza is a bit crowded. According to my idea, it is best to leave only the mall in Faraway Plaza in the future. "
"Does the mall need such a big place?"
Wu Shengnan was speechless. Faraway Plaza was not small. The current mall did not seem to have reached such a scale.
"The mall and the headquarters are at Faraway Plaza. The headquarters and the mall are almost there. The supermarket will be moved to Longhua Plaza, and Dongyu will be moved to Greenland Real Estate. As for logistics … When the Faraway Logistics Park is built, I am going to move the logistics there. This way, it is convenient for everyone, and the transmission of orders and efficiency can be improved. "
Wu Shengnan thought about it and felt that it was indeed good.
Now that everyone was piled together, it was sometimes quite troublesome. The key point was that the functions overlapped.
With the headquarters, sometimes the people of the subsidiary companies were at a loss. There were too many heads above them, and everyone could control them. In the end, they did not know who was in charge.
Now that they moved out, they would be the boss in the future.
Thinking of Dongyu Real Estate moving to Greenland Real Estate, Wu Shengnan was quite satisfied. In the future, she would be fully responsible for the real estate side. Even if others came, they would be customers. It should be better than now.
In addition, they could also use the banner of Dongyu alone. It would not be like now, where it was like a department of the company.
Wu Shengnan was secretly happy for a while. She said again, "Then, should we reopen the business of the cinema as soon as possible?"
"No need. I have made arrangements for this."
Li Dong had thought of using Wanda's business model before. The cinema would also be a big source of income in the future. Of course, he could not give it away.
Of course, Li Dong did not think of doing this himself. He really did not have the energy for it now.
But even if he did not do it, someone else could.
Hu Xiaorui's East Star Entertainment could totally do the cinema. The two sides complemented each other. It was a good industrial chain layout.
Li Dong had shares in East Star Entertainment. The key was that Hu Xiaorui was rich.
Nanrui and Tengxiang had a lot of money. It was natural for them to support their daughter's business.
Li Dong and Hu Xiaorui had a good relationship. In the future, the cinema could also rely on its own commercial real estate to develop. It was also complementing each other.
The other most important point was that the cinema relied on commercial real estate to develop. This would not pose a threat to Li Dong.
Without East Star Cinema, there were a lot of cinemas in the country. If there was a day when they really parted ways, Li Dong was not afraid.
After thinking about it, this was also the best choice.
Although Wu Shengnan did not know how he would arrange it, since Li Dong said so, she had no opinion.
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