August passed in the blink of an eye.
Far away was finally ready to harvest in September.
On September 1st, Faraway Group and Longhua Group jointly held a press conference.
On the same day, Longhua Square held a renaming ceremony.
As the leading shopping plaza in Pingchuan, Longhua Square was famous and had always been known as the facade of Longhua Group.
However, unexpectedly, Longhua Group sold Longhua Square!
At the press conference, the reporters asked questions.
Some questions were very sharp, especially about Longhua Group. A reporter asked bluntly, "President Xu, Longhua Square has been operating for three years and has always performed well. Now that Longhua Group is selling Longhua Square, does it mean that Longhua Group has failed in commercial real estate? Another point, I heard that Longhua Group's capital chain is in crisis. The sale of Longhua Square is also to ease the pressure on Longhua Group. Is this true? "
Hsu Shengzhe said without changing his expression, "The two points you mentioned must be the doubts of many people.
First of all, let me answer your first question. Is Longhua a failure in commercial real estate?
In 2002, when we invested in Longhua Square, we invested a total of 500 million RMB.
In the past three years, we have recovered more than 100 million RMB.
This time, we cooperated with Faraway Group, and Faraway Group acquired Longhua Square at a price of 1.5 billion RMB. At this time, do you still think that we have failed in commercial real estate?
In five years, a return of 300%. If this is called a failure, I think there are few real estate companies in the country that can do better than us.
As for why we sold Longhua Square, the capital chain problem you mentioned is indeed part of the reason.
I don't deny this. In the past two years, Longhua has invested more than 8 billion RMB in Su 'an New City.
Coupled with the rapid expansion, cash flow is a little tight.
However, as for the problem of cash flow, the sale of Longhua Square should be able to meet our future development. There is no doubt about this.
In addition to the funding problem, the other factor was the personal factor of General Manager Li.
To be honest, I'm not willing to sell Longhua Square. After all, Longhua Square can bring us high returns.
But I can't resist General Manager Li's sincerity. Everyone knows that General Manager Li and I are friends.
Far away from Pingchuan, Longhua Square was the location of our first store and flagship store. General Manager Li had a special relationship with it. He had discussed with me several times whether we could transfer the Longhua Square to him.
I've rejected the previous few times, but this time, we're a little tight on funds. In addition, General Manager Li's offer is very tempting. That's why we're working together. "
Hsu Shengzhe threw all the questions to Li Dong, and as expected, no one else asked Longhua.
The reporters shifted their attention and asked Li Dong questions.
The most critical point was whether Li Dong felt that 1.5 billion to take over Longhua Square was overestimating the value of Longhua Square.
Another question was whether taking over Longhua Square meant that Dong Yu Real Estate had re-entered the expansion mode.
Everyone was also interested in the direction of the expansion, residential real estate or commercial real estate.
The first few questions, Li Dong answered perfunctorily.
A reporter asked, "General Manager Li, Faraway Group has been making big moves recently. Not only is it expanding rapidly in the retail field, but it is also expanding in other areas. Can Far Away afford this speed of expansion?"
Many people were interested in this answer.
Over the past year, Faraway had entered Beijing, Tianjin, Hubei, Shancheng, Henan, and Shanghai. At the end of last year, they had also entered Jiangsu, Zhejiang, Lu, and Gan provinces. They had covered almost half of China.
This kind of crazy expansion made many people tremble with fear.
This was only the expansion of the supermarket field. In addition, there was a plan to build thousands of stores in logistics, and many storage centers and distribution centers were still under construction.
In addition, there was Sichuan Airlines, the Southwest Logistics Center, and the education donation program.
There was also the e-commerce war that had just ended, and now Longhua Square, Far Away Logistics Park …
This series of big moves could be said to have shaken the entire business world.
Many people said that Li Dong became arrogant when he was young and had completely forgotten what it meant to fight steadily and surely.
If it weren't for Li Dong not accepting personal interviews, the threshold would have been broken by reporters from all over the country.
Now that someone raised this question, everyone naturally paid attention.
Li Dong did not avoid it. He pondered for a moment and said, "Far Away's expansion speed is fast, I don't deny this. As for whether it can withstand this mode and speed, I don't think I need to explain more.
Far Away has always been able to do what others can't since its establishment.
"Not to mention, compared to other companies, I think Far Away's expansion speed is not a big problem.
There are definitely small problems, but it's fine as long as the general direction is correct.
"Last month, hundreds of stores in Jiangzhe, Lu Province, and Gan Province were put into operation, and the results were remarkable. After a month, the three places began to make profits.
"This shows that Far Away's brand is still recognized by the public.
In the retail industry, Far Away Group is the industry's number one in both model and service concept. In terms of scale alone, Far Away can now be ranked in the top five.
"Also, we are not lagging behind in terms of profitability.
"With this result, I think you should be able to understand why Far Away can expand so fast, not why Far Away can expand so fast.
"If it weren't for the public accepting Far Away and needing Faraway Group, Faraway Group would not be able to do this.
"This is the result of retail. In other aspects, Far Away Mall now has a lot of users. You can ask those mall users, how is our mall?
"We are committed to building the most perfect business system. What the mall brings to everyone is convenience, convenience, and genuine goods!
"All in all, everything we do is to meet the needs of the public. We think about what the public thinks, and we uphold the core service concept of the customer is God.
"As for logistics, real estate, these are all the same.
"Everyone has seen the few residential areas launched by Dong Yu Real Estate last year, and now they have all been completed. In terms of speed, after-sales, and price, which aspect is Dong Yu not ahead of others?
"I'm not boasting, but Far Away is better than other companies!
"If other companies can't do the best, then we will do the best!
"If other companies can't do the best, then we will do the best!
"As you all have seen, Longhua's CEO Xu is here, and he did not refute what I said. Doesn't this prove that everything I said is the truth?"
Hsu Shengzhe's mouth twitched. F * * k!
"I refute?
I am giving you face by not refuting. At this time, it is embarrassing for me to argue with you. "
Hsu Shengzhe could not be bothered with this guy's boasting, and he did not reply.
It was fine if he did not reply, but the reporters were listening with great interest. This was more to their liking!
If he did not boast, would he still be Li Dong?
This was the best situation now. There would be more material for tomorrow's news report. Li Dong's boasting about Far Away was the best in all industries was full of provocation.
It was not scary to provoke a small fry, but it was interesting to see the big shots provoking them.
Today, Li Dong had belittled the big shots in the retail industry, real estate industry, and even the e-commerce industry. Someone will definitely take up the challenge.
Once they take up the challenge, there will be a good show to watch.
After asking these questions, it was time for the usual questions. The reporters asked: "How did General Manager Li solve the problem of funds? Now, there is a trend of getting listed in China. Has General Manager Li considered getting Far Away listed? "
"Funds are indeed a problem. Far Away had invested more than 25 billion in the past six months. Far Away is also struggling to make ends meet … "
Before Li Dong could finish his words, many of them had already become excited.
This was the first time Li Dong admitted defeat in front of the media. In the past, this guy always said he was not short of money!
How long had it been?
Now, this guy finally said he was short of money. If he said he was not short of money, everyone would think that the bank was opened by his family.
In six months, the total investment had exceeded 25 billion. This was not an exaggeration. Just based on what everyone knew, it was already this much.
They were still wondering where Li Dong got so much money, and now they wanted to see what Li Dong had in mind.
Li Dong did not care what others thought and said reluctantly: "Actually, I have been thinking of waiting for Far Away to reach 100 billion, then I will raise funds and get listed. This way, we will become a giant in the industry. It's a pity that a hero is stumped by a penny. Recently, Far Away has begun to contact major investment institutions. We may raise funds in the near future, but it is not the time to go public yet. "
"Financing? General Manager Li, can you reveal your general plan? "
"General Manager Li, can you tell us which institutions you are in contact with?"
"General Manager Li, can you reveal your preliminary financing amount?"
"…"
The reporters asked one after another.
Even Hsu Shengzhe on the side was a little surprised. Far Away is going to raise funds?
Li Dong pressed his hands, and everyone finally quieted down.
Li Dong smiled and said, "I won't say much about the specific plan. As for the financing amount, my intention is naturally the more the better. The initial estimate is about 10 billion."
"10 billion!"
Everyone felt their breathing become heavy, and someone immediately said, "General Manager Li, is it Faraway Group's overall financing?"
"It has not been decided for the time being. Of course, there is still the possibility of financing with Faraway Group as the main body."
"Then can you tell us what your personal valuation of Faraway Group is?"
"Around 50 billion, maybe even higher. Of course, this is also uncertain. It depends on the valuation given by major institutions. If I say 50 billion, people may say that I'm bragging. But then again, maybe someone is optimistic about us and gives us a valuation of 100 billion. That is not impossible. What do you think? "
"…"
Everyone was speechless. 50 billion? 100 billion?
You really dare to think about it!
The current Faraway Group, to be honest, was valued at 30 billion, and everyone was more willing to accept it.
But to increase it by several times, unless the investment institutions were extremely optimistic about Faraway Group and Li Dong, it was certainly impossible.
However, at this time, Li Dong's valuation of Far Away was not the focus of their concern.
The focus was that Far Away was finally going to choose financing. All along, they thought that Li Dong was an invincible god.
Although for other companies, financing represented success, for Far Away, everyone still had some mixed feelings in their hearts.
Did the dictatorial Li Dong finally give up?
Everyone suddenly felt that it was a pity. They really wanted to see how Li Dong could create a miracle and continue to do Far Away alone.
Last year, Li Dong fooled everyone.
At that time, he also said that there would be institutions financing Far Away, but in the end, he personally contributed 2 billion and issued 3 billion bonds to help Far Away overcome the difficulties.
This time, would Li Dong still fool everyone?
But looking at his appearance and the current situation of Far Away, it did not feel like it.
Far Away's current profit point was not much, mainly from the supermarket system.
However, for the supermarket system, including the new market in the three provinces, the annual profit would not exceed 5 billion.
And Faraway Group's investment this year alone was more than five times that figure. If there was no financing, could Li Dong continue to expand in the future?
Just as everyone was thinking, Li Dong said a few words and directly left the stage.
Hsu Shengzhe, who was on the stage, hurriedly chased after him and said eagerly, "Do you really want financing?"
"Guess?"
"Guess my ass!" Hsu Shengzhe scolded and said angrily, "Why didn't you say earlier that you want financing! If you had said earlier … "
Li Dong smiled and said, "If you had said earlier, you wouldn't have spent so much and left some money to invest in Far Away, right?"
Hsu Shengzhe said angrily, "It's good that you know. To be honest, if you want financing, the first thing you should consider is me. When you guys haven't started, I wanted to invest in Far Away, but you never agreed. If you had agreed, we could cooperate, and Far Away would be much bigger now. Now, I don't have any money on hand, and you're talking to me about financing. Aren't you clearly rejecting me? Am I that displeasing to you? "
Li Dong curled his lips and said, "I'll let anyone in, but not you. You'd better save yourself the trouble. I've invited a fox like you into the game. Don't sell me out one day and I don't know about it. You eat people without spitting out the bones. You better stay away from me. "
"You're slandering me!"
"I'm complimenting you. Don't be so ungrateful."
Hsu Shengzhe was a little annoyed and said, "Do you think others are better than me? At this time, you're financing 10 billion. Just wait and see. If they don't suck your blood dry, will they stop? "
"You don't have to worry about that. I'm happy to suck it dry." Li Dong replied with a smile.
Hsu Shengzhe's expression changed again. He snorted and turned to leave.
Li Dong laughed a little. It seemed that this guy really wanted to invest in Far Away.
When they reached the backstage, Wu Shengnan also chased after them. She asked curiously, "General Manager Li, have we contacted the financing agency?"
"No."
"Then you …"
Wu Shengnan was confused. If you didn't contact them, why did you say it like it was true?
Li Dong said casually, "Let's give everyone a reassurance first. Moreover, it's not easy to raise more than 10 billion in financing. It's normal to talk for a few months or even a few years. After a few months or even a few years, I might earn another 10 billion. Isn't it the same thing? "
Wu Shengnan laughed dryly. Do you really think money can be snatched?
If 10 billion was so easy to earn, why are there so few billionaires in the country now?
Li Dong did not care what she thought. He smiled and said, "Let's not talk about this later. Anyway, it's the same if it's true. It's not impossible to contact the financing agency. It's better to be prepared. At the same time, let's see the valuation and opinions of the outside world on Far Away. Speaking of which, these investment banks and fund agencies are quite sharp. Let's see how much they offer us. If the price is high, it can also increase our reputation. At the same time, let's see the level of our business here. It's also beneficial to talk to these professionals in finance. "
"But, won't we spend a lot of energy on it?"
"Moreover, if the valuation is too low, it may have a negative impact on our financing and listing in the future."
Li Dong said indifferently, "We'll talk about it later. If I really make Far Away a 100 billion group in a few years, does it matter whether they think it's good or not?"
"As for wasting energy, since you guys have nothing to do recently, just waste it. I'll draw a big pie for you to satisfy yourself. There won't be so much nonsense later. I'll tell you this, but don't talk nonsense. If you want Dongyu Real Estate to continue to expand, cooperate with me, understand? "
Wu Shengnan did not know whether to laugh or cry. Her boss was really daring. Was he not afraid of trouble later?
However, when it came to expansion, Wu Shengnan was still a little tempted. She thought about it and asked, "But if we don't finance, how do we expand without money?"
Now that the group had no money, the acquisition of Longhua Square also used the reserve funds of other projects.
The money for the data center and the Su 'an Shopping Center were used by Li Dong. The construction of these two projects might be a little troublesome.
Li Dong touched his chin and said, "We'll talk about it later. Anyway, it's not urgent now. Even if we expand, we probably have to wait until the end of the year or early next year. We might have money by then. "
If Li Dong hadn't said it himself, Wu Shengnan wouldn't have believed such irresponsible words.
Wu Shengnan looked at him with some resentment and said helplessly, "Okay then, you're just drawing a big pie for me."
"This is not drawing a big pie. Anyway, you'll know when the time comes. Oh yeah, did Shen Qian tell you when she's coming back? "
"Just in a few days."
"Tell her to come back quickly. There's something going on in the group these few days. She's been running around all day. Does she really think that she can get paid without doing any work?"
Li Dong muttered, but he did not say what exactly was going on.
However, he was not bluffing. There were things to do in the next few days. There were many things to do in September, and Weibo was going online soon.
Other than Weibo, the distribution platform was also going to be online soon.
These things needed to be done in the mall. How could the boss, Shen Qian, not come back?
Li Dong also had things to do. He had to go to Jiangzhou University on the 3rd when school started, and he might have to rush to the chain industry conference on the 11th.
Other than these, he would also inspect the new markets in the near future, which was also time-consuming.
There was no one to take care of the group, so how could he leave for so long?
The last point, which was also the most crucial point, was to find a way to raise money.
Without money, everything would be useless. When the time came, it would be impossible to not get financing. The words that Li Dong said today were also to pave the way for the future.
If he could raise money, everything would be fine. If he couldn't, financing was also an option.
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