"Although Huanyu Mall is very competitive, it's not like there's no chance. You just need to find the right entry point."
"What entry point?"
"Let's put it this way. If you want to find the entry point, you need to understand Huanyu Mall's business model. Huanyu Mall looks like a B2C business, but there are different types of businesses within the B2C business model. For example, it's divided into self-operating businesses, direct operating businesses, and franchise businesses. Self-operating businesses are done by Huanyu Technologies, direct operating businesses are done by brand companies, and franchise businesses are done by distributors. You can't do self-operating businesses, and you can't do direct operating businesses, so you can only do franchise businesses. "
"Chen Yu, we know this. Is there a problem?"
"Don't worry."
Unhurriedly, Chen Yu said again, "Although these three businesses are not the same, they actually have something in common. They all sell products from big brands. For example, Gree, Meier, Long Rainbow, Nike, Adidas … etc. But on the other hand, there are not many second-tier and third-tier brands that are not very famous. "
"But people only buy the products from the first-tier brands. People are not interested in the second-tier and third-tier brands."
"That's not necessarily true. What if the second-tier and third-tier brands are sold at high discounts?"
Huanyu Mall was different from Huanyu Department Store.
Take the clothing category for example. Although the first-tier brands in Huanyu Mall would also have discounts, it was almost the same as in real life. At most, it would be cheaper.
"If you sell the second-tier and third-tier brands in the mall at a very discounted price, there will definitely be a market for it."
"Then why not sell the second-tier and third-tier brands in the department store?"
"Because your prices in the department store cannot compete with the other stores."
This was actually the retail model in Feng Yu's previous life.
Huanyu Mall also had discounts, but there was a bottom line.
Huanyu Department Store had no bottom line.
In addition, the quality of Huanyu Department Store was not as good as Huanyu Mall.
If people wanted a certain brand and quality, they would go to Huanyu Mall.
Of course, if you don't care about quality and care more about price, you can go to Huanyu Department Store.
Although both of them were from the same e-commerce company, their target audience was different, so there would be no conflict.
However, the Only Pin Club model was completely different from Huanyu Mall. It was a new model of Huanyu Department Store.
This model attracted a lot of users by establishing cooperation with second- and third-tier brands and then offering discounts.
"There's a key problem here. How can we get such a discounted supply of second- and third-tier brands?"
At this time, Lu Xue asked the key question.
Although second and third-tier brands were second and third-tier brands, they were still brands.
Since it was a brand, its price would definitely be more expensive than ordinary products.
If they didn't have a certain advantage in price, then even if they sold it in the mall, they wouldn't be able to sell much.
But they were only franchisees, not manufacturers. They couldn't get such a cheap supply.
"This is also a direct order. They're directly negotiating with the second and third-tier brands."
"They can't possibly offer us a lower price."
"That's not necessarily true. You have to know that the current market environment is a buyer's market, not a seller's market. In other words, the supply now exceeds the demand. Many first-tier brands have a lot of inventory pressure. If first-tier brands are like this, the pressure on second- and third-tier brands is even greater. Moreover, many second- and third-tier brands haven't established their own online sales channels. You can rely on your own advantages to get a lower price. In this way, consumers can buy a product at a relatively low price. Although it's not a particularly famous brand, its quality and style are guaranteed. "
Chen Yu said casually.
He understood the e-commerce market too well.
Of course, this understanding wasn't because Chen Yu was so smart and powerful, nor was it because he was more knowledgeable than others.
Although he studied economics, the foundation of all of this was the data accumulated by Huanyu's e-commerce company.
Countless merchants in the country had entered Huanyu's e-commerce platform. Chen Yu could be said to have the most first-hand data resources in the market.
These resources might seem like cold data, but they could be a huge business if taken out casually.
But then again, that was not the case.
This kind of business was just ordinary for Chen Yu. Chen Yu wasn't interested.
Chen Yu was a platform. It was impossible for him to open a store to sell things.
Even if the things sold in this store were good, Chen Yu wouldn't get involved.
"I … Chen Yu, what's your major?"
Li Hui was dumbfounded when she heard this.
They were Peking University's top students. Today, they were taught a vivid lesson by Chen Yu.
"Economics."
Chen Yu said.
"Shencheng University's economics major is so good?"
Li Hui couldn't believe it.
Although she didn't look down on Shencheng University, Shencheng University was indeed a very ordinary undergraduate school.
This was also the reason why Li Hui had always felt that Chen Yu wasn't worthy of Lu Xue.
But Chen Yu rolled his eyes. Not to mention Peking University's undergraduate students, even a master's graduate student might not be able to say it.
Moreover, Chen Yu wasn't just boasting. Instead, his words were filled with incomparably practical insights.
After this conversation, Li Hui couldn't wait to go back and open a store on the spot.
"Of course it's good. Think about what kind of place Shencheng is. The most profitable place is Shencheng. Although we don't have any profound theories, Shencheng's vision of the market is not comparable to ordinary people. "
"Well, you're good."
Li Hui was a little hit by Chen Yu, but she was unconvinced and said, "Then why don't you do e-commerce?"
"This …"
Chen Yu was stunned.
Seeing Lu Xue's embarrassed smile, Chen Yu asked, "Why should I do e-commerce?"
"Why not? If the model you said is good, this is a big business."
"Big business? Can it make more money than our hot pot business? "
With this, Li Hui was instantly speechless.
This reply was simply too wonderful.
Hot Pot Beauty's valuation was about to break 10 billion. Who cares if you open a store online.
Even if you open a store online for a lifetime, it won't be enough for them to earn in a month.
… …
"Lu Xue, what do you think of the model your boyfriend said?"
"It's okay."
"Then what are you going to do?"
"Go back to the studio and calculate how much cash flow the company has."
After the meal, Chen Yu said that he had something to do and left first.
Lu Xue didn't ask Chen Yu to stay.
Anyway, Chen Yu had become a Peking University exchange student. It would be convenient to meet in the future.
But Lu Xue was more interested in the model that Chen Yu said. She was going to go back to the studio to discuss it in detail.
"Lu Xue, the studio only has a cash flow of about 300,000. I'm afraid it's not enough."
Huanyu Shopping Mall was different from Huanyu Department Store.
Huanyu Department Store didn't force people to pay a deposit. Even if they did, the deposit was very small, only about 1,000 yuan.
But for Huanyu Shopping Mall, which was a platform for brand operators, the deposit was a relatively large expense, about 100,000 yuan.
Some of the bigger ones had to pay a deposit of more than 300,000 yuan.
Of course, for a group of brand operators, such a deposit was naturally no problem.
However, for Lu Xue and the other small store owners who had previously set up a department store, they were a little hesitant to take out a deposit of about 100,000 yuan at once.
Of course, it wasn't impossible to take out a deposit of 100,000 yuan with 300,000 yuan in cash.
The problem was that the remaining 200,000 yuan was estimated to be almost gone if they just did some publicity.
Moreover, such a model seemed to make sense and was very logical.
But this was only at the stage of imagination. How would the real implementation be known only after doing it.
If they invested all these funds in it and it failed, the money in it would be wasted.
"If we want to get a lower supply of second or third-tier brands, I estimate that the initial starting capital would be at least 1 million yuan. Even 1 million yuan isn't enough. "
Li Hui sorted out the general plan.
Although the model that Chen Yu said before was feasible, in the specific operation, it didn't just rely on one's mouth.
For example, the problem of purchasing supplies.
Although there was pressure on the inventory of the second and third-tier brands, they wouldn't give it to you for free.
If you want them to reduce the price, of course, you can, but you have to buy more products.
Otherwise, if you want to give them a low price, they won't bother to pay attention to you.
"How about, Lu Xue, ask your boyfriend for some?"
"Of course, I'm not saying to give it for free. I mean, as an investment."
Afraid that Lu Xue would misunderstand, Li Hui explained.
"Forget it, he doesn't care about such a small business."
Lu Xue said with a smile.
This made Li Hui suffer a double blow, but she was worried about Lu Xue.
Previously, she just thought that Chen Yu was a rich second generation.
Later, even if Chen Yu performed well, he was just a rich second generation with a good mentality and character.
Such a rich second generation was better than the average rich second generation, but it didn't necessarily mean that he was outstanding.
But now, Chen Yu was not only a Fuji with good character, but also a rich second generation with good personal ability.
Was such a rich second generation still a rich second generation in people's eyes?
"Well, where are you going to get the remaining 700,000 yuan?"
"I'll go back and discuss with my father, mortgage my house, and then borrow some … It should be able to make up the 700,000 yuan."
"No way, Lu Xue, you're risking your life …"
Li Hui was stunned.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
