What was the best way to advertise?
It wasn't through websites or newspapers, but through television.
Television had always been more popular, including when the mobile internet appeared in his previous life.
This was because of the audience that television reached.
But what if a TV series with the same name as Nine Provinces appeared?
It wasn't an advertisement that lasted for a few seconds, nor was it an advertisement that lasted for one or two minutes.
It was a 40-minute episode that lasted for more than a month.
Moreover, this was only the first broadcast.
If a TV series had good ratings, it would be broadcast several times after the first broadcast.
If a super popular TV series appeared, it would be able to show its influence for a year or even a few decades.
For example, the new legend of White Snake, Journey to the West … and so on.
Although the Nine Provinces Misty Records couldn't compare to these works.
But the Nine Provinces Misty Records was heavily invested in by Huanyu Technologies.
They invited the most famous director, actor, and post-production.
It could be said that the 2004 Nine Provinces Misty Records was more popular than the 2019 Nine Provinces Misty Records in his previous life.
[The Northern Continent's Green Sun Clan's heir, Lu Gui Chen, came to the Eastern Continent. He met Ji Ye, the bastard son who wasn't loved by his father, and Yu Ran, the Feather Clan's princess who followed her aunt to seek refuge. The three friends were targeted and challenged in the Crown Prince Academy because of their identities. In the process of helping and saving each other, they established a deep friendship.
The Li Country's overlord, Ying Wuyi (played by Zhang Feng Yi), held the Emperor hostage. Lu Gui Chen, Ji Ye, and Yu Ran followed the famous general Xi Yan and others to fight in the battle of Shang Yang Pass. Unexpectedly, there was a big conspiracy behind the battle of Shang Yang Pass. In the face of danger, the young men fought to the death and grew into leaders of their generation …]
This was the introduction of the Nine Provinces Misty Records.
However, this was only the introduction.
In the TV series, in order to highlight the Nine Provinces OL.
In order to let the audience know that this was a game, the whole TV series was adapted.
The story was about a group of historians who discovered that there was a description of the Nine Provinces in China thousands of years ago.
They thought that the Nine Provinces here referred to the original Nine Provinces of China. But later, a series of archaeological discoveries revealed that the Nine Provinces here was actually a Nine Provinces continent that was even more glorious than ancient China.
That continent went through countless dynasties and gave birth to all kinds of races.
There were humans, Feather people, Kuafu people, mermaids, demons, He Luo …
Each race had its own characteristics.
Every clan had their own territory.
But because it was too long ago, people were unable to restore the era back then.
Therefore, a company called "Huanyu Technologies" created a game world called "Nine Provinces" for people to witness the glory of that time in the game …
This was the perfect way to advertise.
Not only did they advertise Kyushu, they even used the name of Huanyu Technologies.
At the same time, the television series he played every day was actually telling everyone that there was a game called the Nine Provinces.
Not only that, but users wouldn't feel bored because it was an advertisement.
On the contrary, he would feel that such a setting was very fresh.
All of a sudden, the discussion about the World of Warcraft was shattered by the discussion about the Nine Provinces.
…
"Nine Provinces Misty Records."
NetEase.
Ding Lei had been under a lot of pressure recently after obtaining the distribution rights for World of Warcraft.
Although he sent Ding Yingfeng to negotiate with Blizzard and reduced the agent fee by 50 million USD, 150 million USD was still not a small number.
This wasn't to say that NetEase couldn't afford it.
The key was that if World of Warcraft didn't succeed after taking out this sum of money, he would definitely vomit blood.
But fortunately, World of Warcraft was extremely well-made.
Blizzard was able to offer such a sky-high price for the game, which could be considered worthy of his game.
But just as he was about to use the topic of World of Warcraft as an agent to create hype, Huanyu Technologies released a TV series with the same name as Kyushu OL.
It was fine if they had the same name, but this TV series was completely advertising for Kyushu OL.
Even the setting at the beginning of the TV series was related to Huanyu Technologies and the game.
This kind of advertising method not only stimulated Ding Lei, but also made his imagination run wild.
He thought to himself that he would do the same for the next game in the future.
"Yingfeng, it seems that we are far behind Huanyu Technologies in terms of advertising."
Ding Lei sighed and said.
"Mr. Ding, Huanyu Technologies has always been good at advertising. But this is just advertising. The quality of the game is what will really attract the users. When the time comes, we can compete with Kyushu in terms of quality. The players will know who is better and who is worse. "
"Okay."
Ding Lei nodded.
Since they couldn't beat Huanyu Technologies in terms of advertising, they could only rely on their own abilities.
Fortunately, World of Warcraft didn't disappoint them. It was indeed a big production.
Although they didn't know what Kyushu OL was like, Ding Lei knew. Although Kyushu OL's pictures were beautiful, they were far from comparable to World of Warcraft.
"Are the servers and network ready?"
"Ready."
"Select some excellent players and immediately start a two-week closed beta test."
"Yes."
Bing was moving at lightning speed.
Since he had signed the agency contract with Blizzard, Ding Lei prepared to start the closed beta test immediately.
He wouldn't send his own GMs for this closed beta test.
In order to accurately reflect the entire game, NetEase chose to invite all kinds of elite players from all over the country.
This way, they could test the online environment all over the country.
Secondly, they could build a reputation through these elite players and ultimately defeat Kyushu OL with quality.
…
"Zou Tao, do you feel any pressure?"
"A little, but it's okay."
"Okay, hehe, your ability to withstand pressure is not bad."
Since NetEase started the closed beta test, Huanyu Technologies naturally couldn't fall behind.
Under Zou Tao's arrangement, Kyushu OL also started the closed beta test.
However, the situation didn't look good.
Although Kyushu OL was also a large-scale 3D MMORPG meticulously made by Huanyu Technologies, it was still inferior to Blizzard. In addition, Blizzard had been secretly making World of Warcraft since four years ago. Although there weren't many people in the closed beta test, there were still some unfavorable rumors.
Obviously, in the eyes of these players, World of Warcraft was better than Kyushu OL.
However, Chen Yu didn't think that a well-made game would attract more players when it was officially released.
When it was officially released, there were many restrictions on whether players would play the game or not.
For example, advertising.
For example, topping up cards.
For example, network maintenance.
Similarly, there was the online environment.
The online environment referred to the computer's configuration.
The higher the level of the game, the higher the configuration of the computer.
If the computer's configuration wasn't good enough …
Sorry, no matter how good the game was, you wouldn't be able to play it.
"Got it."
Chen Yu's eyes lit up. He thought of a way to kill World of Warcraft.
(End of Chapter)
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