The closed beta of World of Warcraft and Kyushu OL ended very quickly.
After the closed beta, it was usually the closed beta.
However, during the closed beta, the closed beta comparison between the two games appeared on the internet.
[World of Warcraft vs Kyushu, who do you support?]
[Kyushu is the pinnacle of domestic games, but it's still not as good as World of Warcraft.]
[On the strength of Blizzard and Huanyu Technologies.]
Huanyu Technologies was no longer the only company that had the final say in online games.
After a few years of development, NetEase, one of the three major domestic game manufacturers, had its own operating philosophy.
They didn't have their own game portal or their own circle, and they weren't very good at instant messaging.
However, that didn't mean they couldn't advertise.
Moreover, even if they didn't have it, didn't Huanyu Technologies have it?
NetEase cleverly used the various businesses created by Huanyu Technologies to become their advertising platform.
For example, on 5173.
For example, in the circle.
For example, in the instant messaging group.
They also infiltrated the guilds step by step.
It could be said that for World of Warcraft, NetEase invested a lot in this advertising strategy.
Of course, the effect was obvious.
After a wave of advertising, the quality of World of Warcraft was higher than that of Kyushu. Under their influence, World of Warcraft became the most anticipated game for most gamers.
World of Warcraft was also very popular in the past.
However, the most anticipated online game wasn't World of Warcraft, but Huanyu Technologies' Kyushu.
There was a time when even NetEase didn't understand.
Ding Lei even thought that Huanyu Technologies was cheating.
It wasn't that he didn't accept it.
It was because Ding Lei couldn't understand it no matter how hard he thought about it.
Clearly, the games that the two companies were working on were similar. It didn't seem like Huanyu Technology's games were any better or more classic. However, Huanyu Technologies' games always had more than one million players online at the same time.
Now, as Ding Lei slowly walked down the path of Huanyu Technologies, he gradually understood how Huanyu Technologies played.
Although their game production standards were average, their operational standards were top-notch in the country.
Not to mention other aspects, just in terms of publicity alone, the domestic gaming companies were no match for them.
Game portals, Internet cafes, guilds, paid posters, YY game channels … These were all important driving forces for Huanyu Technologies' operations.
Now, they kept pace with him.
"Ying Feng, how's the preparation for the closed beta?"
"Boss Ding, everything is ready. We can start the internal testing at any time."
"What about Huanyu Technologies? What are they up to?"
"Not yet … but they have also increased their investment in publicity. They have their own channels and platforms. If we give them time, I'm afraid … "
"There's no need to worry. The internal testing was about to begin, and it was useless for them to increase their publicity. What's more, if they can increase it, so can we. At most, we'll just be spending more money. "
Although the effect of the publicity was already very good, Ding Lei still did not relax.
Huanyu Technologies had always been number one in the industry. Even if they were temporarily in the lead, Ding Lei was afraid that Huanyu Technologies would make a comeback.
But now, Ding Lei was even more confident than before.
After all …
In the past, when Huanyu Technologies competed with them, it was completely one-sided. It could even be said that it was a one-sided battle.
But now, after they truly understood Huanyu Technologies' strategy, they quickly shortened the gap between them and Huanyu Technologies.
Just like in the publicity department.
Although Ding Lei knew that Huanyu Technologies had their own channels, if they were willing to spend money, Huanyu Technologies could not do anything to them. Also, thinking that they had already spent 200 million USD, how could they be stingy in the publicity department?
…
"Zou Tao, you've met your match."
NetEase's actions also gave Huanyu Technologies a certain amount of pressure.
Chen Yu was a little excited when he realized that Ding Lei had added points to the operation of the game.
It seemed that they could have a good fight with NetEase.
Otherwise, it would be like before, where they could not even respond to a few of his moves. How boring would that be?
"Boss Chen, don't worry, the number of people online at the same time will definitely surpass World of Warcraft."
"Oh, Zou Tao, it seems that you're very confident?"
"A little, I prepared a few plans, Boss Chen, please take a look."
As he spoke, Zou Tao handed the plans to Chen Yu.
During this period of time, Zou Tao had been thinking about how to deal with NetEase.
Although their performance in the closed beta was not satisfactory, Zou Tao was not to be trifled with in the face of NetEase's World of Warcraft.
However, after looking at Zou Tao's plans, Chen Yu shook his head.
"No."
Chen Yu denied it and said, "Although these plans are also effective, it's the same as the previous playstyle."
Zou Tao's plan was actually an upgraded version of Huanyu Technologies' game operation.
It revolved around Huanyu Technologies' various businesses and vigorously promoted them.
However, Chen Yu also believed that this strategy was effective, especially since some of the channels were owned by Huanyu Technologies. In this area, Huanyu Technologies had an advantage over NetEase. However, NetEase was also using this strategy. If Huanyu Technologies insisted, it would be difficult for them to get rid of their opponents.
"Boss Chen, I also prepared a network management invitation code."
Seeing Chen Yu shake his head, Zou Tao thought for a bit and said.
"Network management invitation code, what's that?"
"It's the same as the game promotion code we created before."
"If it's the same, why did you create a special network management invitation code?"
"The main reason is that the previous game promotion code wasn't very effective."
Zou Tao explained, "The game promotion code has been out for a while now. In the beginning, it attracted a lot of people to promote it. However, this model has been copied by other game companies. Also, the game promotion code on the website can't make the game promoters focus on promoting our game. At most, they will post a link or mention it to others. They will use it as an opportunity to earn some pocket money online. "
"Then what does the network management invitation code mean?"
"The network management invitation code is specifically targeted at network management. The income from the network management invitation code is much higher than the previous game promotion code. If these network managers are willing to help us promote our game, their monthly income will be similar to their salary, or even higher. "
With that said, Chen Yu understood.
It looked like an invitation code, but it was actually the same as hiring a game promotion specialist for Huanyu Technologies.
However, he was more useful than a game promotion specialist.
This was because network managers worked in internet cafes. They interacted with gamers the most.
At the same time, gamers were very familiar with network managers.
If the network manager was serious about promoting their game to them, the conversion rate would be very high.
"Not bad, not bad."
Chen Yu agreed with this plan.
However, Zou Tao was a little hesitant, but he still said, "It's just that the cost of promotion might be higher."
There were hundreds of thousands of internet cafes in the country. If every internet cafe had a network management invitation code, it would be the same as hiring hundreds of thousands of employees. Even if they couldn't get all the network managers in the country, they had to at least get half of them. Otherwise, there wouldn't be much effect. However, the income from these tens of thousands of employee invitation codes would be terrifying.
However, Chen Yu waved his hand, "Don't worry about the money. As long as we can get people, the cost will be worth it. Also, look at NetEase. They are willing to spend two hundred million USD. What are we afraid of? "
"However, I don't think this is enough."
"Boss Chen, what do you mean?"
"If you want to spend money, spend more. Since you want to be a network manager, why don't you take it a step further?"
"A step further?"
Zou Tao didn't understand.
"For example, buy out the whole place."
"Buy out the whole place?"
Zou Tao couldn't keep up with Chen Yu's pace.
"What do you mean by buy out the whole place?"
"Zou Tao, is there something wrong with your brain? Buying out the whole place means buying out the entire internet cafe. It means that we will buy out all the computers in the entire internet cafe. "
Internet cafes had always been fought over by major gaming companies.
This was the beginning of Huanyu Technologies.
However, the beginning of Huanyu Technologies was only reflected in the internet cafe promotion.
This promotion included posters, offline internet cafe activities, internet cafe teams … etc.
However, now Chen Yu was going one step further in promoting the internet cafe.
From the original poster, they had directly booked the entire venue and the plane.
"Oh, I see."
Even though Zou Tao nodded, Zou Tao still couldn't keep up with Chen Yu's train of thought.
"Boss Chen, can you explain in more detail?"
Why did he buy out the whole place?
Why did he buy out all the computers in the internet cafe?
Did he want to buy out all the computers in the internet cafe and let ordinary users go online for free?
When Chen Yu saw Zou Tao's confused expression, he felt helpless.
This was normal.
This strategy wasn't something that anyone could come up with.
This strategy was invented by Shi Yuzhu, a gaming veteran in his previous life.
Shi Yuzhu was still selling Brain Platinum and hadn't entered the gaming industry yet.
Of course, no one knew about this marketing strategy of buying out all the internet cafes and inviting users to play their games for free.
Not only did no one know about it.
In fact, before this marketing strategy was invented, no one would have thought of it.
Since NetEase had copied their original strategy.
Well then, Chen Yu would change to another even more terrifying fighting style.
Luckily, Zou Tao wasn't stupid.
After Chen Yu's explanation, Zou Tao suddenly understood.
However, he thought in his heart.
Game marketing could be done this way.
You could even buy out internet cafes and invite people to play your games.
Even though this strategy was simple and crude, it was extremely effective.
Zou Tao had already seen it.
When that time came, gamers would crazily swarm into their games.
However, not everyone was able to persevere in the game after entering it.
Some may only play for a while and then stop playing your game.
But it didn't matter if they played for a while or for a long time.
As long as they played, then everything would have a start.
With a start, with a try … then many people would be able to embark on the path of gaming.
"Boss Chen, we can do this?"
"Of course we can."
"Isn't this too much of a bully?"
"Is it?"
Chen Yu rubbed his chin and was confused, "Are we bullying people?"
"Uh …"
Zou Tao was speechless.
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