"Mr. Zhu, so far, 20 game companies have contacted Blizzard's Vice President, but Blizzard hasn't said anything yet."
"They're waiting for the best offer."
"We think so too. According to our sources, Blizzard's conditions are very harsh. Not only do they want a sky-high agent fee, but they also want a 60-40 split. We'll get 60% and they'll get 40%. "
"What about Shengda and NetEase?"
"There's no news yet. However, Blizzard revealed that Allen will only stay in China for one more week. After that, he'll return to the US. We estimate that Shengda and NetEase will contact Blizzard in the next few days. "
At the Qualcomm headquarters, an assistant reported industry news to CEO Zhu Jun.
Undoubtedly, what they were most concerned about was Blizzard's agent rights for World of Warcraft.
This was a super MMORPG that countless game companies around the world were paying attention to.
Any game company wanted to be the agent for World of Warcraft.
Needless to say, as the world's largest market for online games, China was even more competitive.
More than 20 game companies had gone to negotiate with Blizzard, but that was just a warm-up.
Many people knew that Blizzard couldn't be the agent for these game companies.
Apart from these 20 game companies, there were three other large game companies.
Qualcomm, Shengda, and NetEase.
The reason why they didn't mention Huanyu Technologies.
Because Huanyu Technologies was a super MMORPG.
They already had their own 3D game, and it was rumored that they were going to compete with World of Warcraft.
Therefore, only these three companies were qualified to represent Blizzard in World of Warcraft.
First, these three companies had made a lot of money from their previous games and were very powerful.
Also, they were very experienced in operations.
After the assistant reported a series of news to Zhu Jun, Zhu Jun called for a company meeting.
The content of the meeting was to take down World of Warcraft.
The next day, Qualcomm contacted Blizzard's Vice President, Allen.
The two sides discussed for an entire day.
As for the content of the discussion, it was mostly confidential.
However, one piece of news was revealed.
Qualcomm spent 50 million USD for this agent.
This sky-high agent fee shocked the entire country.
Although it was necessary to pay agent fees for an online game, the agent fee wasn't very high.
However, the agency fee was usually not high. At most, it was ten to twenty million yuan. Some even cost a few million yuan.
The most important thing was not the agency fee, but the rest of the profits.
But now, the agency fee alone was 50 million USD, and it was in USD.
If converted to RMB, the agency fee would be 400 million RMB at the exchange rate of 2004.
Such an agent fee not only set a record, but it also shook the entire Internet.
…
"50 million USD. Zhu Jun is really willing to spend his hard-earned capital."
Shengda CEO's office.
Chen Tianqiao and Chen Danian frowned.
They already knew that this battle was unavoidable, but they didn't expect to use such a big move right from the start.
"Nine Cities is probably determined to get it. Otherwise, they wouldn't have spent 50 million USD on it."
For the two of them, they could naturally afford the 50 million USD agent fee.
Shengda had been operating Legend of Mir for the past few years and had acted as the agent for dozens of other games. They had already earned billions.
However, 50 million USD was still a huge sum.
If World of Warcraft's operations were successful, he would be able to earn the money back in the future.
However, if World of Warcraft's operations were not successful, it would be an extremely risky business.
One must know that the better the quality of the game, the more popular it would be in the market.
For example, Heaven2.
Heaven2 was also highly praised by the outside world, but it failed miserably in China.
Of course, Heaven2 couldn't be compared to World of Warcraft.
From the information released so far, the two of them were extremely tempted.
They believed.
As long as they could get World of Warcraft back, they would definitely be able to operate it successfully.
"Big brother, we're still one step too late."
Chen Danian said with a sigh.
"It's not too late."
Chen Tianqiao shook his head and said, "Blizzard hasn't signed a contract with Nine Cities yet."
"But Zhu Jun has spent so much money, Blizzard should be tempted."
"If there are no competitors, Blizzard should sign this contract with Nine Cities. However, Nine Cities is not the only one in China. Moreover, from the news this time, we know that Blizzard still wants to take another step forward. "
Who spread the news of the 50 million USD agent fee?
It couldn't be Nine Cities.
Since it wasn't Nine Cities, it could only be Blizzard.
"Danian, go to Blizzard. We'll offer 60 million USD and agree to their 60: 40 split."
Chen Tianqiao made up his mind and said.
"Okay, I'll contact them immediately."
Then, Chen Danian left the office.
However, at the same time that Chen Danian went to Blizzard, NetEase also took action.
This time, NetEase Vice President Ding Yingfeng went to Blizzard.
"Boss Chen, what a coincidence."
"President Ding, what a coincidence."
On the way to meet Allen, the two of them coincidentally bumped into each other.
"Why don't you go first?"
Ding Yingfeng asked.
"You guys can go first."
Chen Danian also stretched out his hand.
Then, the two of them smiled and said, "Since we bumped into each other, let's go together."
“Ok。”
Although it was a bit unexpected, since they bumped into each other, it was time to compete.
It didn't matter if they met alone or not.
"Mr. Allen, we've shown our sincerity."
After a short conversation, the two sides had already made several offers.
The original 60 million USD that Chen Danian insisted on was raised to 70 million USD after NetEase arrived.
However, Ding Yingfeng had Ding Lei's authorization. No matter how high the price was, they had to raise it by 1 million USD.
In the end, Chen Danian withdrew from the competition, and Blizzard signed a letter of intent with NetEase.
"Yingfeng, how was it?"
"We didn't disappoint you."
Ding Yingfeng took out the letter of intent and reported to Ding Lei.
"Great."
Ding Lei breathed a sigh of relief.
If they could take down World of Warcraft, NetEase wouldn't have to worry for the next few years.
With World of Warcraft, NetEase could even compete with Huanyu Technologies in the gaming industry in the future.
"However, President Ding, we also paid a high price. The agent's fee is 74 million USD, and the share is 64%."
Previously, the agent's contract with the game company was 70% to 30%.
That was 70% for the agent and 30% for the R&D company.
This was quite reasonable.
Because the R&D company didn't need to do anything for free, it was already good enough to get 30%.
Moreover, they could act as agents for multiple companies, not only in China, but also in Korea.
Only Blizzard dared to ask for a 60% to 40% share.
"It's okay, it's a success as long as we can get it."
Although the cost was huge, they could still make money with the huge gaming market in China.
However, just as Ding Lei was preparing to sign the agent's contract with Blizzard in the next few days.
Another gaming company that no one had thought of entered the scene.
This gaming company was called Huanyu Technologies.
They offered a sky-high agent's fee of 200 million USD.
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