At Nokia.
"Mr. Xu, our first batch of phones is about to be manufactured. We are already preparing to launch the marketing plan. However, regarding the pricing, we still have to let you decide."
Nokia's marketing director, Jiang Zi, took out a marketing plan and reported it to Nokia's president in China, Xu Bo.
"Pricing?"
Xu Bo gently tapped on the table.
Recently, he had been thinking about this problem.
"Manager Jiang, what do you think the pricing should be?"
"I think …"
After thinking about it, Jiang Zi said, "The sinking market is for the ultra-low-end users. The current pricing of the Tianyu phone is 299, which is quite low. If we set it at 299, we will definitely lose money. However, Nokia has a brand premium. Users should be able to accept a premium of more than 200 yuan. I suggest we set it at 499 yuan. "
"Let me think about it."
Xu Bo did not reply immediately.
Although Nokia would not make a lot of money at 499 yuan, if they could get half of the market, they would still make a profit. However, Xu Bo was a little worried about Huanyu Technologies. One had to know that Huanyu Technology was only an internet company before this. However, they had relied on their outrageous prices to break into the mobile phone industry.
Although it looked like they were disrupting the market, it undoubtedly showed their unparalleled strength.
Just like now, the sinking market defeated all the mobile phone manufacturers. Even Nokia could not do this.
"Isn't 499 yuan too high?"
Xu Bo was a little hesitant, "Tianyu is only 299 yuan. Although Nokia has a brand premium. But with such a low price, I'm afraid users will not care about the brand. "
Could it be that buying a 499 RMB Nokia phone makes you feel very proud?
Not at all.
If you bought a 2000 yuan Nokia phone, you might be able to look good.
"Mr. Xu, what do you mean?"
“399。”
Xu Bo said a number.
However, this number made Jiang Zi extremely worried, "Mr. Xu, 399 yuan is too dangerous."
"If it's 399 yuan, we have to give the operator 350 yuan, or even lower. If it sells well, we might make a little profit. But if it doesn't sell well, we will lose a lot of money. "
In order to reduce the cost, Nokia had to do a large-scale production this time.
This kind of production would certainly reduce costs.
But the cost would be reduced.
But if these phones did not sell, these phones would rot in your hands.
"That's exactly why we should set the price as low as possible."
"If we can't compete with Tianyu at 399 yuan, then we have no chance at 499 yuan."
"But …"
"No buts, I have made my decision."
Xu Bo did not explain.
If they wanted to snatch back the market from Huanyu Technology, they would have to make sacrifices.
Even if Nokia was not profitable in the ultra-low-end mobile phone market, he had to snatch back the market share.
This was not for short-term profits.
This was for Nokia's long-term strategy.
…
"President Ren, do you really want to set the price so low?"
"What else?
Huawei's.
Yu Chengdong, who was in charge of the consumer business department, came to Ren Zhengfei's office.
He did not agree with Ren Zhengfei's decision to set the price at 299 yuan per Huawei phone.
"But Boss Ren, our phones are manufactured by Huanyu Technologies. Our cost is higher than Huanyu Technologies. If they sell it at 299 yuan, we will sell it at 299 yuan too. We will not make any money. "
"Cheng Dong, do you think we can make money if we sell it at 399 yuan?"
Ren Zhengfei had always said that he did not want to enter the mobile phone market.
But to be honest, he valued the mobile phone market the most.
He did not care before Huawei entered the mobile phone market.
But after being wiped out by Huanyu Technologies last time, he valued the mobile phone market more than anyone else.
Otherwise, he would not have made a deal with Chen Yu.
Fortunately, Huanyu Technologies agreed to cooperate with them.
"Look at the long-term. Huawei phones can not make money for 10 years, but we must occupy a certain market share."
This was actually the Internet strategy.
This was also the conclusion that Ren Zhengfei came to after studying Huanyu Technologies.
In his research, Internet companies relied on occupying the market first and then driving others out.
It did not matter if they made money while occupying the market.
As long as they occupied the market, they would make money in the future.
Looking at Huanyu Technologies' instant messaging now, their instant messaging had been incurring losses in the past.
But now that they had unified the country, instant messaging had become one of their most profitable businesses.
…
"Boss Chen, Nokia and Huawei will be holding a new product launch next week."
"So soon?"
"Yes, they might want to be ahead of us."
"Looks like they are in a hurry."
The matter of the portal was not something that could be completed overnight.
After instructing Li Xuelin, Chen Yu focused back on the mobile phone market.
It was December 2003.
Next month.
In a few more days, it would be 2004.
"Which day is it?"
"I'm not sure, but it might be New Year's Day."
"New Year's Day is a good day."
Chen Yu sighed and said, "In that case, let's also choose New Year's Day."
"Okay."
Wu Kai naturally had no problem with that.
Huanyu Technologies had already planned everything. He had been waiting for this day for a long time.
"Wu Kai, look at your sinister smile. This is not good."
"Haha, Boss Chen, am I?"
"No?"
"Yes, yes, yes, I am."
Wu Kai admitted, "This feeling is great. You don't know, but when I think of the price of our phones on New Year's Day, I can't wait to see how the two companies react."
"Okay, then you will attend the launch in person."
“Ok。”
Wu Kai did not refuse.
He enjoyed this feeling very much.
This feeling was not about making a lot of money.
It did not matter whether they made money or not.
But this feeling of defeating an opponent and destroying a business partner gave him a sense of accomplishment.
This also made Wu Kai slowly transform from a rich second generation to an entrepreneur.
In the past, he would be satisfied as long as he could make some money and be recognized by his family.
But now, Wu Kai was completely invested in the company's business.
Time passed slowly.
In the blink of an eye, 2004 was already here.
The New Year's Day bell rang. It was New Year's Day.
Nokia, Huawei, and of course, Tianyu Technology all announced in advance that they would hold new product launches.
The industry had been paying attention to the three companies' launches.
"Everyone, the launches of the three companies are about to begin. Who do you support?"
"Nokia, of course. They are a fierce dragon crossing the river. They are not bragging."
"Nokia is awesome, but the other two are not to be trifled with. I support Tianyu Technology."
"Tianyu phones are not very technical. In terms of technology, I support Huawei."
"Technology can't make a living. Didn't Huawei make a phone before? Wasn't it destroyed by Tianyu Technology?"
"That was then and this is now. It is said that Huawei reduced the production cost of their phones to the extreme this time. They can compete with Tianyu Technology."
Before the launch of the press conference, a group of people kept commenting on the three companies.
Of course, all three companies had supporters.
As for who was the real winner among the three companies, they did not know.
But they knew:
After today's press conference of the three mobile phone companies, the future of the mobile phone industry might be changed.
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