"Mr. Liu, Tianyu Company's Tianyu series mobile phones are officially launched."
"Oh, how is it? What are the sales figures?"
"The figures are not out yet."
"What's their pricing?"
“499。”
"What?"
Jin Li Mobile's CEO, Liu Lirong, almost knocked over the glass in his hand. "499? Did I hear wrongly?"
"It's 1,499, right?"
"Mr. Liu, it's 499."
"499? Are you sure?"
"Yes."
"What's their factory price?"
"399."
"I …"
…
"Nokia's domestic mobile phone sales have exceeded ours. Zhaojiang, what do you think we should do?"
"Mr. Xu, I think we should adjust our positioning and enter the mid-to-low-end market."
"Mid-to-low-end?"
Ningbo Guide's CEO, Xu Lihua, snorted. "Zhaojiang, I always thought you were capable of expanding the market. Now that we are facing competition, you want to retreat?"
"Mr. Xu, you can't say that. This is a strategic shift."
"This is not a strategic shift. This is a surrender."
Xu Lihua said loudly. "Ningbo Guide is China's number one mobile phone manufacturer. If we retreat, the mid-to-high-end mobile phone market will be taken over by these foreign brands. The mid-to-high-end mobile phone market represents our dignity. We cannot retreat. We are the face of the domestic mobile phone market. "
"Mr. Xu, you can't be impulsive. Nokia's technology is more advanced than ours. We can't compete with them in the mid-to-high-end market."
"We have to fight even if we can't. I have already allocated 20 million RMB of R&D funds to increase R&D investment. In addition, we should also increase our efforts in advertising … "
Deputy CEO, Zhu Zhaojiang, shook his head at Xu Lihua's strategy.
A research and development fund of 20 million was simply a drop in the bucket for products like mobile phones. It was of no use at all. Real R&D costs hundreds of millions or even billions. Unfortunately, Ningbo Guide did not plan to do this previously. Even if they think about it now, it is too late.
But this concerns the company's future. Zhu Zhaojiang said. "Mr. Xu, we are not making mobile phones for anyone else. We are not doing this for the country. Even if we want to win glory for the country, we have to consider our own development. We can't compete with these foreign mobile phone giants. It's still not too late for us to enter the middle and low-end market. Otherwise, after a while, I'm afraid that even Huanyu Technologies' Tianyu phone will be ahead of us. "
Tianyu's mobile phone had become very famous recently.
This didn't mean that Waveguide was paying attention to Tianyu's phone.
He had no choice but to pay attention to it.
It was called the ugliest Tianyu phone in history and was once the joke of the industry.
That was what the outside world thought, but Zhu Zhaojiang didn't think so.
On the contrary, he was very optimistic about Tianyu's mobile phone series. Even though Tianyu's mobile phone series wasn't good-looking, if it focused on the low-end market, its price could still attract everyone's interest. At the same time, this gave Zhu Zhaojiang inspiration. If Wave Guide's mobile phone market sank to the mid-to-low end, it might be able to take a step further.
Unfortunately, the general manager of Ningbo Bird, Xu Lihua, did not agree.
Especially when Zhu Zhaojiang mentioned Tianyu's mobile phone, Xu Lihua laughed disdainfully. "Tianyu's mobile phone, Zhaojiang, are you confused? Why are you talking about such an ugly mobile phone? Or do you have no confidence in Wave Guide and think that the ugliest mobile phone in history can be compared to our Wave Guide? "
"Mr. Xu, that's not what I meant."
"Then what do you mean? Good, you're actually so interested in Tianyu's mobile phone. Well, let's see how much Tianyu's mobile phone can sell. Oh right, didn't they go public recently? How much do you think they can sell? "
Although Zhu Zhaojiang was the company's vice president, Xu Lihua, as the company's president, didn't get along with Zhu Zhaojiang.
Of course, if it was an ordinary company, the president would directly fire the company if he didn't like the vice president.
After all, Wave Guide was founded by Xu Lihua.
However, although Wave Guide was founded by Xu Lihua, he later sold it to Ningbo Electronics.
Ningbo Electronics was a state-owned enterprise.
Naturally, Wave Guide also became a subsidiary of a state-owned enterprise.
Zhu Zhaojiang graduated from university in 1996 and was assigned to Wave Guide by the school.
He worked his way from the front line to the top of the company and had the momentum to compete with the founder, Xu Lihua.
At the same time, Zhu Zhaojiang's talent was valued by the senior management of Ningbo Electronics and was promoted to vice president.
It should be said that although Xu Lihua and Zhu Zhaojiang were in a superior and subordinate relationship, they were divided into two factions.
One faction was Xu Lihua's faction and the founders' faction.
The other faction was the state-owned enterprise faction.
Xu Lihua had always wanted to fire Zhu Zhaojiang but didn't have any chance.
Taking this opportunity, Xu Lihua wanted to knock some sense into Zhu Zhaojiang.
"Xiao Liu, do you have Tianyu's mobile phone sales data?"
Xu Lihua asked the secretary.
"Tianyu's mobile phone just went public three days ago. We don't have their exact data for the time being."
"How's the market performance? Did anyone buy it?"
"According to the market feedback, it's selling very well."
"Very well?"
Xu Lihua was a little surprised. "People will buy Tianyu's mobile phone?"
"Look, there are photos posted by buyers online. Indeed, many buyers have bought it."
"Look at their posts. Tianyu's mobile phone sales will exceed 100,000 units in the next three days."
The secretary, Xiao Liu, opened the Tianyu Mobile circle.
Although the circle hadn't been established for long, it already had more than 10,000 members.
This data didn't seem like a lot. However, not everyone who bought a mobile phone would use a computer to surf the Internet.
It was already very good if one in 100 mobile phone users used a computer to surf the Internet.
Judging from this data, Tianyu's mobile phone was not only selling well, it might even be popular.
…
In fact, Jin Li and Wave Guide weren't the only ones who were paying attention to Tianyu's mobile phone sales data.
Almost all the mobile phone manufacturers had their eyes on Tianyu's mobile phone.
This was different from the joke they had made of Tianyu's mobile phone. This time, they were deeply shocked.
"One million units."
This was the official statistics of Tianyu's mobile phone sales after two weeks.
When they saw this number …
Wave Guide, Lenovo, Jin Li, Jin Zheng, Bubugao, Xia Xin, Panda, Changhong … All the mobile phone brands were dumbfounded.
Of course.
They also knew that there was only one reason why Tianyu's mobile phone was so crazy.
That was the price of their mobile phone.
The price guide price of 499 yuan was simply an instant kill for all the mobile phones.
No, it wasn't just an instant kill for all the mobile phones.
The price guide price of 499 yuan also pulled down the originally high price of mobile phones from the altar.
It turned out that mobile phones could be so cheap.
It turned out that they could also afford a mobile phone.
It turned out that mobile phones were actually not high-tech products.
With such an impact that broke their worldview, terrifying sales followed.
In fact, some mobile phone dealers even offered a price of 450 yuan for the sake of promotion.
Yes.
Although the manufacturer's guide price was 499 yuan, in reality, it was completely up to the dealers to decide how much they would sell for.
Did you think that setting 450 yuan would make less money?
No.
As long as the sales volume was large, the dealers would make a lot of money just by selling.
"This guy is messing with the market."
"Bastard, setting such a low price, how are we going to survive?"
"Are we going to lower the price, or lower the price, or lower the price …"
Faced with a price butcher like Tianyu's mobile phone, the mobile phone manufacturers simply went berserk.
They wanted to lower the price but found that they couldn't.
You ask why?
What else could it be?
The cost price of their mobile phones was more than 499 yuan. How could they lower it?
They couldn't possibly sell it at a loss.
Of course, they could still sell it at a loss.
But the problem was that if they really lowered the price to 499 yuan, they would go bankrupt in just a month.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
