"The core of chain enterprises is standardization. Only by formulating a strict standardization system can enterprises open stores all over the world. That's why KFC, McDonald's … can sweep the world. May I ask, why can some western restaurant chain enterprises enter all over the country, but most of our Chinese food enterprises can't? "
Today's class was the foundation of economics.
After the lecturer "Li Ying" explained, he threw out a question.
"Shen Yue, you answer this question."
"I think that most Chinese food brands don't have a strict standardized process. At the same time, every Chinese chef makes a dish with a different taste. The higher the level of the chef, the more unique it is. Forcing them to be on the same standard will limit the standards of some chefs. But if some Chinese food enterprises can formulate their own set of standards, they can also open chain stores all over the country. "
"Good answer. Some Chinese food enterprises have already started to go in this direction. For example, Real Kung Fu, Yonghe Soy Milk, Auntie's Dumplings … etc. However, these chain brands still have many restrictions. For example, Real Kung Fu. Although he has successfully formulated a standardization, most of his dishes are steamed. Although the steamed dishes taste good, not many people like to eat them. Another example is Auntie's Dumplings. These dumplings can't be separated from steaming. Because only steaming can control the heat, the taste can be maintained. Let's think about it again. Can ordinary restaurants develop into chain brands? Or take hot pot as an example. Can he develop a hot pot brand? "
After that, Li Ying added, "I know that everyone will definitely say that there are many hot pot brands. There are indeed many old brands, but in fact, the scale is not large and the brand awareness is not particularly high. Not to mention KFC and McDonald's, they can't even compare to Real Kung Fu. "
"Chen Yu, doesn't your family run a hot pot restaurant? Why don't you say something?"
Yang Bin nudged Chen Yu and said.
"Forget it. It's not like you didn't see how the business was a few days ago."
Chen Yu shook his head.
Although Chen Yu didn't want to answer, Li Ying directly pointed at Chen Yu today, "The one in the middle, answer."
University lecturers are not like high school and junior high school teachers. Most of them can call out the students' names.
University lecturers are usually responsible for several classes. Sometimes, they have to teach several classes.
At most, they could only recognize some of the more active ones and those with better grades. As for the rest, they couldn't name them.
Moreover, school had just started, so it was normal for Li Ying to not be able to call out Chen Yu's name.
"Uh … me?"
Chen Yu felt helpless.
After thinking about it, Chen Yu said, "I think that no matter if it's an ordinary restaurant or a hot pot restaurant, as long as we set a certain standard, we can open chain stores all over the country. Of course, this standard was a little difficult. Western cuisine was completely different from Chinese cuisine. Western cuisine was simpler in terms of seasoning, but Chinese cuisine was more complicated. However, we don't have to keep focusing on the seasoning of Chinese cuisine. We can create standards from other aspects. For example, we can start from the culture and philosophy of Chinese cuisine. "
"Hmm, your idea is quite innovative."
Li Ying originally did not expect the students to answer this question well, he just wanted them to think about it. Since Real Kung Fu could think of using steaming as a standard, Aunt Shui Jiao could also use the same method to make dumplings. Then, can other Chinese restaurants think of another way to set the standard?
However, Chen Yu had opened up a different path and thought of a different way.
Although this way might not be realized, in theory, it was still quite insightful.
"Can you tell me more about it?"
"Now, there is such a Chinese restaurant in Bei City. It's called Charming Jiangnan, and it was established in 2000. Although it is not particularly famous now, I think their concept is very good. They start from the direction of the concept, creating fashion, classics, taste … I believe that this concept can become their standard operation. "
"In addition, other than Charming Jiangnan, there are also some Chinese restaurants that are trying in this direction. There is a Chinese restaurant called Fengbo Village that uses Wuxia culture as a standard. Their culture is based on Mr. Jin Yong's Wuxia culture. Although the taste of their dishes may be different, and it is difficult to evaluate, I think that Chinese restaurants can still be a brand through another method. "As for hot pot, I think it can form its own brand more than any other Chinese restaurant. This is because the production of hot pot is more standardized. As for now, although there is no hot pot brand that is more outstanding, it is just that everyone has not found a better concept. As long as they find it, I believe that in the future, there will definitely be a hot pot brand that can stand out … "
Of course, Chen Yu would not say that it was their hot pot beauty.
However, Chen Yu's answer shocked the lecturer, Li Ying.
Even he did not expect that Chinese restaurants could have such a development idea.
In the eyes of other Chinese food and beverage companies, this kind of thinking could completely create another business model.
"What's your name?"
"Chen Yu."
"Chen Yu."
Li Ying nodded. He remembered Chen Yu's name.
…
"Damn, Chen Yu, not bad."
"Yes, of course."
"Your answer in class just now shocked Teacher Li."
"Oh, I was just talking nonsense."
"You're showing off again. Well, the class monitor, Shen Yue, has been looking at you."
"Is she?"
"Yes, yes, yes, I can testify. I saw the class monitor staring at you for a long time. Ahhh, I actually like the class monitor. Since that's the case, I'll let you have her. "
Yang Bin looked as if he was a good brother, but Chen Yu gave him the middle finger.
"Brothers, how about playing Journey to the West? It's fun."
"Forget it, I'm playing Legend of Mir 2."
"Chen Yu, what about you?"
"I like watching the news."
Although it was 2002, the four people in the dorm were pretty good in all aspects.
Therefore, each of the four people in the dormitory had a computer.
After class, Yang Bin suggested that they play games together.
"Gao Tian, what are you playing?"
Yang Bin asked Gao Tian.
"I'm watching the news too."
"Damn, are you learning from Comrade Chen Yu and studying hard?"
"I'm not as serious as Comrade Chen Yu. I'm watching the gaming news. Huanyu Technologies is going to release a new game."
"Oh, you're talking about Fantasy Journey to the West?"
Yang Bin liked to talk big, and he had been following Fantasy Journey to the West recently.
"Yes, that's it. I'm going to play it."
"What are you playing, bro? Fantasy Journey to the West is a copy of Journey to the West."
"Did you copy it?"
"Of course they did. Even NetEase News reported it."
"Where is it? Let me see."
"Here, YY sent you a link."
Chen Yu, who was sitting on the other side, interjected, "Yang Bin, send me a copy of the link."
"Okay."
He clicked on the link sent by Yang Bin. Sure enough, NetEase's attack had arrived.
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