"The taste."
Chen Yu had tasted his family's hotpot before. To be honest, the taste was average.
It was mainly because his parents were from the south. There was no authentic hotpot in the south. Although a hotpot restaurant was opened, the hotpot base was imported from other places.
For many old hotpot restaurants, they had been running hotpot for decades. Take the base for example. Many old hotpot restaurants fried their own hotpot base. This also ensured their unique taste, which was different from other restaurants.
In this respect, his restaurant was indeed inferior to others.
"How about this? I'll go to Sichuan to study for a while."
Zhang Wenxiu suggested.
"Mom, this method is useless."
Chen Yu shook his head. "How can they pass on their unique skills to you so easily? Even if you want to steal their skills, you won't be able to figure out what their hotpot base is without a few years. Besides, although the hotpot restaurant's business is related to the taste, it is not a decisive relationship. Take our snails for example. Do we dare to say that our snails are the best? "
"This …"
Zhang Wenxiu and Chen Simian also nodded.
After working as snails for a period of time, they understood some of the principles behind it.
Although the snails in their restaurant tasted okay when they first came out, others also had their own skills. Some of the snails fried in their restaurant tasted good. But why were they not selling as well as Snail Beauty? The main reason was that they did not promote their brand. The public did not recognize them, so their business was not good.
"Son, do you mean that we should push out the brand of our hotpot beauty first?"
"Yes."
"But the hotpot brand is not easy to promote."
Chen Simian frowned.
The reason why the brand of Snail Beauty could be promoted was mainly because it was creative and started early.
Moreover, there was no brand in the snail category. When Snail Beauty came out, the public's eyes lit up.
Thus, it would be much easier to push it up.
But hotpot was different. Hotpot had a history of hundreds of years, and there were dozens of old hotpot restaurants in the country.
In addition, Shencheng was so competitive. It was as difficult as ascending to the sky to launch your own hotpot brand.
"It's not difficult to promote. Mom, Dad, I'll accompany my classmates to eat hotpot first. I'll talk to you later."
"Okay, okay."
Although he was concerned about the hot pot restaurant's business, this kind of thing could not be rushed.
Chen Yu chatted with his parents for a while before returning to his classmates.
"Chen Yu, your shop is pretty big."
"It's so-so, so-so. You've seen the business. It's so quiet."
The shop was a few hundred square meters, but there were only a dozen or so tables. It was indeed a little deserted.
The food and beverage business couldn't stand to be deserted. Once it was deserted, the business in the future would be even more deserted.
The more popular a shop was, the more people would go there. Even if there were no more seats, they were willing to wait.
"Actually, it's not bad. There are more than a dozen tables."
Yang Bin and the others comforted Chen Yu.
"Come, come, come. The soup is here."
"Serve the dishes, serve the dishes."
"Try it. How does it taste?"
Facing the boiling soup, everyone placed their ordered dishes at the bottom of the pot.
"It tastes pretty good."
"That's right. Compared to Liu Yiyi, he's not that far off."
"Exactly, exactly …"
Everyone talked as they ate.
"I know. Don't comfort me."
Chen Yu took the initiative to put food on everyone's table.
Guo Haiyang, however, said, "Chen Yu, I'm really not lying to you. There are some differences between the taste of your family's hot pot restaurant and that of the old brands, but I really can't tell if it's worse than theirs. "
"That's right. That's just the taste of hot pot. Everyone's pretty much the same. Nobody would believe that another shop is any better. Besides, no matter how good the hot pot is, you'll get sick of it after eating it a few times. It's the same with restaurants. You'll always go to another place to try something new. "
Everyone chatted as they ate. "Chen Yu, I think you should get your uncle and auntie to organize some activities."
"Organize an activity. Look, there's a 10% discount for membership."
Pointing at the signboard next to him, Chen Yu said, "Also, there's alcohol. Drink a dozen and get half a dozen free."
There were actually a lot of activities, but because there weren't many people, there really weren't many who organized them.
"Other shops have these activities too. Aren't you an economics major? Give your dad some ideas. For example, organize an activity where you get free hot pot for playing games. "
Gao Tian, who had always been serious, said this.
Chen Yu almost choked. "Bro, can you be serious? How can you get free hot pot for playing games?"
"Bro, it's very serious. Look, didn't a company do this before? "
"That's right, that's right. I think it's the Legend of Mir 2 world. They even get a lot of orange when they play games. Look, their oranges are selling so well. "
They were all game fans, so they had naturally played the Legend of Mir 2 world.
"That's because orange is everywhere. What's the use of getting free hot pot for playing games? The world is so big. It's impossible for people to fly here just to eat your hot pot. "
"Uh … that's true."
Hot pot was different from orange.
Orange could be sold anywhere in the country, but hot pot really had to be experienced on the spot.
"Then why don't we organize an activity like this …"
Although they were all economics majors, they had only been in class for a few days, so how could they have any ideas?
Their dorm mates had a lot of imagination, but to be honest, they didn't have much use for reference.
After Chen Yu finished eating hot pot with everyone, he said that he had to help out at the restaurant, so the three of them went back to school first.
"Xiao Yu, the guests have all left."
"Oh, Dad, Mom, let me tell you."
Chen Yu pulled his parents to the table and poured them tea. "Dad, Mom, this hot pot isn't like the river snails. Our river snails sell well, but it's actually a small business with a lot of limitations. We can't promote it nationwide. Even if we can promote it nationwide, we won't make much money. But the profits from hot pot are much bigger. "
"Xiao Yu, hot pot is indeed profitable, but there's really too much competition here. Your dad and I thought about it just now. Why don't we go back to Gan City and open a few more restaurants?"
"Uh …"
Chen Yu didn't know whether to laugh or cry. "Of course, it's no problem to open a few more restaurants in Gan City. But if we can establish a foothold in Shencheng, we can open restaurants not only in Gan City, but also in Chang City. We can open restaurants anywhere in the country. When the time comes, there will be interlocked hot pot restaurants all over the country. "
"Xiao Yu, okay, okay, stop bragging …"
Chen Simian coughed heavily.
Chen Yu was speechless. He was telling the truth, but Chen Simian didn't believe him.
But it's fine. Chen Yu continued. "Fine. Then let's talk about our restaurant first. Mom, the taste of our hot pot is not that bad. My classmates had also said that our hot pot is not much different from other restaurants. Anyway, hot pot is the same. If you eat too much, it won't taste good. But if you don't eat it for a long time, you will want to eat it again. "
"But why is our business worse than the other stores? Look, our renovations are not bad, and we don't look any worse than them. "
Zhang Wenxiu couldn't understand.
"Mom, it's fine. Although our business is not as good as them, we can adjust our business strategy."
"Xiao Yu, what do you think we should do? Do you think we should do a better promotion and let them eat for free for three days?"
"Don't …"
Chen Yu immediately shook his head.
This free food promotion is still possible in a small town like Shin Fung.
Also, they are eating snails. Snails are cheap, but this hot pot is free. It will be a huge loss.
"Then what kind of promotion should we do?"
"No promotion."
"No promotion?"
Zhang Wenxiu was confused. "Now, when we have promotions, people don't come. If we don't have promotions, our restaurant will be closed."
"Mom, I told you not to worry. What I mean is, if we don't have promotions, we can do something else. For example, we can improve our restaurant's service. "
"Service?"
Zhang Wenxiu still didn't understand. "We have a lot of service staff, and the service is good."
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