"Boss Chen, you're really my Boss Chen this time."
"Director Shi, haha, look at how reluctant you are."
"Sigh, I used to have an iron rice bowl, but now I'm an employee. You're still worried about being fired."
"Don't worry, no one dares to fire you without my permission."
The Mayor Of Lan was very efficient. The next day, Director Shi reported to Huanyu Technologies.
Of course, this was not because the Mayor Of Lan asked her to do so. It was mainly because Shi Lanfang did not want to be a normal civil servant. As for why she wanted to become a civil servant, it was because she did not think it through after graduating from university. She wanted to have an iron rice bowl first.
"Oh right, Director Shi, how much did you earn in the Agriculture Bureau?"
"The salary is 700 RMB. Adding the other seven to eight, it should be a little more than 1000 RMB."
"Uh, so little. You're the director."
"Even the director doesn't earn much. A director is nothing. Um, Boss Chen, I'm not a director anymore. Don't call me Director Shi. "
"Uh, that's true. You're older than me, so I'll call you Sister Shi. When we're working, I'll call you Manager Shi."
Chen Yu nodded. "How about this? Huanyu Technologies has already acquired Duoyuan Beverage Factory. Duoyuan Beverage is considered a subsidiary of Huanyu Technologies. You're from the Agriculture Bureau and graduated from the Agricultural University. You know more about the beverage industry than I do. Duoyuan Beverage Factory currently lacks a director. You'll be the director for now. As for your salary, you'll be the same as the other department heads in Huanyu Technologies. 5000 yuan per month, bonus, performance, insurance, and housing. You'll be given overtime pay according to national holidays. What do you think? "
"Okay, I'll listen to Boss Chen."
At this moment, Shi Lanfang was stunned by the salary and benefits Chen Yu mentioned.
5000 yuan per month was already five times her original salary. There was also bonus, performance, insurance, and housing.
With such benefits, even the Mayor Of Lan could not compare to her.
"Okay, let's talk about the future of Duoyuan Beverage Factory."
Chen Yu opened the notes he had written before and said, "The name of the factory and the name of the drink will not be changed for the time being, but the packaging of Duo Cheng Duo needs to be changed."
Originally, Chen Yu had considered changing the name of the factory and the name of the beverage.
However, after some consideration, there was no need to change it.
Although the name Duo Cheng Duo was not particularly famous, it was still acceptable.
In fact, Chen Yu still preferred the name Fresh Orange Drink. After all, he also liked Fresh Orange Drink in his previous life. More Orange Drink and Fresh Orange Drink had similar tastes. They were both orange juice drinks. But later on, they found out that Fresh Orange Duo had been registered by Uni-President. It was estimated that Fresh Orange Duo would be introduced to the market in the next few years. In the end, they decided not to change their name.
"Boss Chen, I also think that we should change the packaging for Duoduo Orange."
Shi Lanfang nodded. "The previous packaging was too simple."
"Not only is it simple, but it's also too low-class. The packaging of a beverage actually looks like the packaging of mineral water."
Chen Yu was also convinced by the boss of this factory. "24 bottles per box. No, it's too much. Later on, we'll change it to 12 bottles per box."
The wholesale price of 24 bottles per box was only 12 yuan. Each bottle was only 50 cents.
After deducting the cost, transportation, and labor, each bottle would probably only make 10 cents.
Was this still considered a beverage?
Now, mineral water was probably more profitable than this beverage.
"The wholesale price of each box is 20 yuan."
"The wholesale price of 12 bottles per box is 20 yuan?"
"Yes."
"Boss Chen, isn't it too expensive?"
Shi Lanfang said, "12 bottles per box is 20 yuan. The wholesale price is about 2 yuan per bottle. The retail price is at least 2.5 to 3 yuan. Basically, it might be 3 yuan. This is already the price of a high-end beverage. In China, only Coca-Cola and Pepsi can be sold at this price. "
"This is very normal. Our Duo Cheng Duo Cheng is considered a high-end beverage."
Chen Yu said, "The cost of juice drinks is obviously higher than the cost of carbonated drinks. It's also healthier. If Pepsi and Coca-Cola can be sold at this price, why can't we? "
"But our Duo Cheng Duo Cheng Duo Cheng Duo Cheng Duo Cheng's wholesale price was only 50 cents."
"The world is like this. The cheaper you sell it, the less people buy it. The more expensive you sell it, the more it will be sold out in an instant. It's like clothes. You definitely won't buy the clothes on the street for 100 yuan. Even 50 yuan is too expensive. But if it's 100 yuan in the store, I'm afraid that people will rush to buy it. "
"So, it's up to us to package it. The reason why Coca-Cola and Pepsi can be sold so well and so expensive is not unrelated to their packaging. Every day, they will be bombarded with advertisements, celebrities, and various sponsorship activities. With such packaging, the price of the beverage will naturally increase. "
"Are we going to follow Coca-Cola's example and advertise on TV?"
"Not for now."
Chen Yu shook his head. "We can consider it in the future, but not for now. The cost of this is too high, and the factory has no money. Plus, there's a big risk in this kind of advertising. However, I've already thought of a specific advertisement. I'll link Juicy Drink with online games. As long as you play games, you'll drink Juicy Drink. "
Speaking up to this point, Chen Yu clapped his hands and said, "That's right, when you play games, you drink too much. This can be our advertising slogan."
Previously, Chen Yu had thought of Duo Cheng Duo's position and tied it to the game.
However, Chen Yu hadn't thought of a good slogan yet.
Just now, when he explained to Shi Lanfang that he would drink a lot of orange when playing games, Chen Yu immediately thought of him as an advertisement for a lot of orange. This was simply a stroke of genius. It was the same as the advertising slogan of "If you're afraid of excessive internal heat, drink Old Wang Ji" in the future. It was very clear and easy to remember.
Furthermore, in the future, this advertising message could be developed to let everyone know more clearly about Duo Cheng's positioning and sales target group. What's more, it could make gamers feel closer to each other. This was a drink that was specially produced for gamers.
"When you play games, you drink too much orange. Boss Chen, this is a good advertising slogan."
Shi Lanfang was full of praise for this advertising slogan. She said, "I've taken a look. There are really too many people playing games now. There are usually a lot of people in the internet cafe, and there are even more people during the weekend."
"It's okay now, but there will be more in the future."
How many people were there in 2002? At most, there were only tens of millions of people playing games.
In the future, the number of people playing games would definitely explode and reach hundreds of millions.
If they could capture this group of people, they wouldn't have to worry about Duo Cheng Duo's sales.
Not only would they not have to worry about it, but if they really opened up this area, the Duo Yuan beverage factory would probably expand by ten times or even more.
"Oh right, other than the box packaging, we also have to change the outer packaging paper of the drink."
"Boss Chen, do we need to find a design company to redesign the packaging to look more impressive?"
"No need. Huanyu Technologies has Photoshop talents in this area."
Chen Yu shook his head. "I've already thought about it. The first packaging to be released to the market will include the characters of the Legend of Mir. At the same time, Duo Cheng Duo will be bound to the Legend of Mir. This way, the players of the Legend of Mir will definitely be the first to discover this kind of drink. In addition, drinking the drink will allow them to enter the game's lottery. We will be able to dominate the market immediately. "
This idea wasn't Chen Yu's original creation, nor was it something that Chen Yu came up with on a whim.
In the future, Coca-Cola cooperated with World of Warcraft, and the results were excellent.
"Boss Chen, this idea is very good. But what if Pepsi and the others also cooperate with game companies?"
Although Shi Lanfang didn't know much about games, she still gave her own opinion.
This made Chen Yu nod secretly. It was indeed the right choice to ask Shi Lanfang. "So, besides releasing the packaging of our game, we also have to contact NetEase, Shengda, Nine Cities, Jinshan … and the others. You don't have to worry about this. NetEase, Shengda, Jinshan, Nine Cities … these game companies have cooperated with us before and our relationship is quite good. It won't be a problem to cooperate again. After we bind these game companies, Pepsi and the others won't be able to do anything if they want to enter this market. "
This was why Chen Yu dared to enter the beverage market.
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