After explaining everything, Pei Qian asked, "Do you remember everything?"
Ma Yang nodded. "Don't worry, Brother Qian. I'll remember everything!"
Pei Qian was very satisfied. He thought to himself that he was indeed Old Ma. He did not raise any objections to these requests.
Pei Qian's requests were obviously not beneficial for Bunny Tail Live-Stream to compete with other live-stream platforms.
Live-Streamers could come and go freely without any time restrictions. Objectively, it would definitely turn Bunny Tail Live-Stream into an excellent springboard.
It was normal for live-streamers to jump ship in the live-stream circle. On one hand, it was because the income of live-streamers was expanding too quickly and their legal awareness was weak. On the other hand, it was also because the major live-stream platforms were sparing no effort to poach people from each other.
Now, most live-stream platforms would use large contracts to lock those big live-streamers. There might be a sky-high penalty fee, but the fixed salary was also sky-high.
Bunny Tail Live-Stream was a new live-stream platform. The official platform did not give a fixed salary. There were few viewers and there would not be much gift money. Even if small live-streamers became popular on Bunny Tail Live-Stream, they would soon be poached by the big platforms with high salaries.
As long as Bunny Tail Live-Stream lacked influential live-streamers, its appeal to the audience would be very limited. It would be very difficult for it to become popular.
The data falsification of live-stream platforms was already an open secret.
In fact, it was not just live-streams. Data falsification was widespread in the Internet industry. It had already formed a reality where bad money drove out good money.
Two apps of the same type, one with 1000 real users and the other with 10000 fake users. Investors would definitely choose the latter.
That was because they would feel that one or two thousand of the 10000 fake users would be real, right? As for the former 1,000 users, who could prove that they were all real?
Thus, when data falsification became an unspoken rule, companies that did not falsify would also be considered to be falsifying. Real data would become meaningless.
Many platforms had hundreds of millions or billions of popularity. Even though everyone knew that it was fake, this number would be much livelier than those live-streams with hundreds or thousands of people.
Guilds, agreements, gifts, rankings, robot bullet screen comments, and so on were all methods to fake popularity. If these live-stream platforms wanted to do it, they would definitely do it all.
Pei Qian, on the other hand, did the opposite. He wanted to be the good money that was driven out by bad money.
When the time came, everyone would see that there were only a few thousand or tens of thousands of people in the live-stream of Bunny Tail Live-Stream. What was there to watch on such a cold platform?
It was also a way to reduce the popularity of live broadcasts. Of course, there was also a sense of social responsibility in it.
Currently, most live-streaming platforms were very vigilant against behaviors that were explicitly prohibited by the law, but they turned a blind eye to many behaviors that were borderline and sensationalizing.
For example, a certain rich second generation was driving a luxury car on the streets to flirt with a girl, and the girl purposely wore a low-cut dress to race the car. When racing, the girl would tighten her seatbelt a little, and the girl would scream a few times when the sports car accelerated … Very quickly, it would attract a lot of attention and popularity.
Strictly speaking, this was definitely not illegal, but it would have a very bad value orientation effect.
Pei Qian could not care less about what other live-stream platforms did, but his live-stream platform would definitely prohibit this.
In other words, Bunny Tail Live-Stream was much stricter than other live-stream platforms.
If these principles were to be implemented, Bunny Tail Live-Stream would definitely drown in many live-stream platforms.
Pei Qian's goal was to let Bunny Tail Live-Stream continue to exist in this half-dead state. He would just have to pay high bandwidth fees to burn money.
At the moment, the expenditure structure of mainstream live-stream platforms was about: 30% bandwidth cost, 30% live-stream contract fee for live-stream, and 40% other operating costs (such as regular office operating costs, marketing costs, copyright costs, etc.).
Pei Qian had cut off most live-stream signing costs, marketing costs, and copyright costs. Even though he had reduced his expenses, he had also eliminated the possibility of the platform becoming popular.
That way, he would be able to incur a pure loss as long as he paid the bandwidth cost steadily.
The bandwidth cost was usually based on the monthly settlement of the peak bandwidth. If there were more than two million people online at the same time in a month, the amount of data that had to be transferred per second would be close to 300 GB. The monthly expenses would be 40 million yuan.
Of course, it was impossible for there to be such a high number of people online at the same time in the early stages of Bunny Tail Live-Stream. However, no matter what, even if the bandwidth was smaller, it would burn a lot of money every month, significantly reducing Pei Qian's current burden.
Pei Qian had already done his research in advance.
Anyone who knew about the live-stream industry would definitely question Pei Qian's idea or at least ask.
However, Old Ma accepted it without asking any questions. This meant that Old Ma either knew nothing about the livestream industry, or he was completely obedient and did not have any other thoughts.
No matter how he looked at it, Old Ma was very reliable!
Pei Qian was very satisfied with Old Ma's reaction. "Yes, remember the few points I told you and prepare well. Ask He Desheng and Chen Yufeng to help you prepare the company. You can go to other live-stream platforms to poach a middle-level person-in-charge. In short, I'll settle the money problem. You can do whatever you want! "
Ma Yang immediately stood up excitedly. "No problem, Brother Qian. Leave it to me!"
…
Someone knocked on the office door just as Ma Yang left.
Pei Qian looked up and saw Assistant Xin.
"Boss Pei, Meng Chang is here."
Pei Qian frowned slightly. "Great, let him in. I was just about to look for him."
After a while, Meng Chang knocked gently on the door and pushed it open.
However, Meng Chang's heart skipped a beat the moment he saw Boss Pei. He felt a little guilty.
That was because Boss Pei's expression did not look good. He seemed a little unhappy!
Meng Chang would always feel an indescribable sense of awe when he saw Boss Pei. It was as if his every move could not escape Boss Pei's eyes. He wanted to play tricks but did not dare to.
However, on further thought, this was my first day at work. Even if Boss Pei was angry, he should be angry at someone else. It had nothing to do with me, right?
However, before Meng Chang could speak, Pei Qian had already handed him a report. "Take a look for yourself."
Meng Chang reached out to take it in a daze. His expression changed the moment he saw the first page.
"This … this is the analysis of the publicity plan I made previously?"
"How is that possible?"
"The publicity effect is that good?!"
Meng Chang was completely stunned. He was extremely eloquent but he was silent for five minutes, unable to say a word.
This report was an analysis of the publicity effect of Tengda's physical industry during the Chinese New Year!
Previously, Pei Qian had wanted Meng Chang to officially start working after the Chinese New Year. However, he had to spend money on Fish-Catching Take-Out, Fish-Catching Internet Cafe, Upwind Logistics, Sloth Apartments, and other physical industries.
Pei Qian thought for a moment. Since he had already decided to let Meng Chang be in charge of advertising and marketing, why not take this opportunity to let him practice?
Thus, Pei Qian assigned Meng Chang a task. He asked him to come up with a set of promotional posters for physical industries.
Meng Chang immediately started designing after receiving the publicity task.
The worse the publicity effect, the more commission he would get. Wasn't that simple?
Meng Chang made a set of designs very carelessly. All the publicity posters were minimalist. A solid-colored background with a logo or a picture of a store would be done. All other information was omitted. Even ordinary people who did not know about these industries would not be able to tell what industry they were promoting when they saw this advertisement.
Meng Chang did not pay any more attention to this matter after completing his task.
That was because in his opinion, the publicity effect of this advertisement would definitely be very poor. There was no key information. What effect could it have?
However, Meng Chang realized that he was wrong after taking a closer look at the analysis report.
The effect of this publicity plan was unexpectedly good!
Meng Chang knew marketing very well. Thus, he reflected on his strategy the moment he saw the report and immediately understood what was going on.
"Oh no, I missed a very important detail!"
"Boss Pei only asked me to produce a set of publicity posters for Tengda's physical industries, but he did not say how big the publicity was this time!"
"I thought that it would only be a small-scale publicity in Jingzhou or other cities. That's why I decided on this publicity plan."
"If it's just a small-scale promotion, these extremely simple promotional posters will be very inconspicuous among the many colorful billboards. Those who can recognize that it is Tengda's industry would know without looking at this advertisement. Those who don't pay attention to Tengda's industry would also feel confused after seeing this advertisement. "
"However, I didn't expect Boss Pei to launch it on such a large scale!"
"It's not just Jingzhou and Handong Province. Even Beijing, Shanghai, and other big cities have done extensive publicity. In fact, these advertisements are all piled together in some bustling streets, forming a cluster effect!"
"If it was just a minimalist advertisement, it would soon be buried in all kinds of colorful advertisements. However, if the entire street was filled with such minimalist advertisements, it would immediately bring a strong visual impact to passersby and leave a deep impression. It would also highlight a strong confidence in the value of the brand …"
"However … as far as I know, many cities don't have so many physical industries. They don't even have stores, yet they insist on advertising? "
"This …"
Meng Chang felt light-headed.
A small detail that was not grasped well directly caused the publicity effect to change drastically.
At first, Meng Chang was full of confidence and thought that the effect of this publicity plan would definitely be extremely bad. However, he realized that it was not the case at all!
According to the agreement signed with Boss Pei previously, he would give him a commission once a month. The amount of commission would be determined based on the effects of all recent marketing activities.
Now that the publicity plan for Tengda's physical industries was so successful, it would definitely greatly lower the overall evaluation. This month's commission would probably be seriously affected!
Meng Chang was shocked and did not know what to say.
He looked up at Boss Pei and then down at the analysis report in his hand.
That's strange. Why do I feel like Boss Pei is even angrier than me?
Logically speaking, Boss Pei would not have to give me more commission now that this publicity plan has achieved such a good publicity effect. Shouldn't I be overjoyed and complacent?
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