Pei Qian continued to check the recent news in his office.
FV Team's documentary in Los Angeles had been released and received a warm response.
FV Team had signed a huge contract with the live-stream platform during the Chinese New Year and accepted many endorsements. Many investors expressed their willingness to invest in FV Team, and the team's valuation had skyrocketed.
Even though Wu Yue had not reported how much he had earned, Pei Qian guessed that it was definitely a lot.
Back then, Pei Qian had spent three million yuan to buy 70% of FV Team's shares. Now, FV Team would earn money for Tengda no matter if it was signing live-stream platforms, taking on endorsements, or selling shares.
What's more, the brand was an important embodiment of the value of the E-Sports Club. FV had achieved results and popularity, and all sorts of capital had come to invest. The club's valuation had risen, which meant that the shares in Pei Qian's hands had also doubled.
The shares that he had bought with three million yuan had easily risen to tens of millions of yuan. It had increased tenfold in value in an instant.
What's more, Pei Qian was in a dilemma. If he sold it, he would earn too much. If he did not sell it, the club's various profits, dividends, and advertising effects brought about by popularity would continue to earn money.
It was a knife to advance and a knife to retreat. That made him feel despair.
Pei Qian was feeling melancholy when someone knocked on the office door.
He looked up and saw Zhang Yuan.
"Boss Pei, I'm here to report on the GPL sponsors and live-stream rights auction that I mentioned previously."
"The transfer fees for DGE's team members have been received. It's a total of 13 million yuan. The exclusive title sponsorship of GPL has been bought by Shenhua's cell phone at a price of 26 million yuan a year. The cooperation price for a single type of business is 6 million yuan a year. At the moment, computer manufacturers, peripheral manufacturers, sportswear, snacks, and many other manufacturers have already bid for it. It's about 42 million yuan in total. The broadcasting rights have been authorized to three live-stream platforms. Each of them has offered about 12 million yuan … "
"These funds add up to about 110 million yuan a year."
Pei Qian suddenly felt that something was amiss. "Wait a minute, why does it seem to be higher than the price you mentioned to me previously?"
Zhang Yuan nodded. "Yes, Boss Pei. That's because I followed your instructions and asked these sponsors to pay in installments. I split the money evenly every month."
"The sponsors are very grateful. This has greatly reduced their financial pressure, so the bidding has become even more intense."
"What's more, there are some collaborations in the negotiations. If we succeed, it should not be a problem to get another ten to twenty million yuan in sponsorship."
Pei Qian froze.
What do you mean by paying in installments to make the sponsors very grateful?
The bidding had become even more intense. Was that okay?
You've completely misunderstood! I just want to distribute the funds so that I can burn money more easily every month!
Pei Qian felt a little tired after listening to Zhang Yuan's report. He nodded and said, "Alright, I understand."
Zhang Yuan could not help but sigh when he saw Boss Pei's expression.
As expected of Boss Pei!
The GPL league had only been held for less than half a year, and it had already earned more than a hundred million yuan. Yet, Boss Pei looked relaxed and not excited at all.
Of course, 100 million yuan was not a big sum to Boss Pei, but he had earned this money from the GPL league after all.
Looking at the entire world, most esports competitions were still burning money to gain popularity. There were very few esports leagues, and organizing an esports league to be able to get so many sponsors and earn so much money was already unique!
Boss Pei was not the least bit surprised or excited about such a historic improvement.
It looked like Boss Pei had greater expectations for the GPL.
Yes, I have to continue working hard!
Zhang Yuan silently cheered himself on in his heart. He decided to follow Boss Pei's example and continue to do better with the GPL. Then, he left.
Pei Qian felt uneasy after Zhang Yuan left.
He stood up and paced around the office twice.
"No, this money is too much. I'm afraid I won't be able to spend it all with the current methods."
"I can't spend any more money on Mission and Choice. It would be troublesome if it slows down the progress and affects settlement. Thriller Hostel might have decided to do a new project, but they had already set aside a separate fund. This kind of project takes a long time to begin with. I'm afraid I can't guarantee the construction period if I add more money."
"I have to think of a way to burn money quickly and not affect settlement."
"Hmm … since that's the case, I'll arrange for a live-stream platform!"
"I still have to rely on Old Ma, my trusted aide, at such a critical juncture."
Pei Qian immediately sent a message to Ma Yang, asking him to come to the office.
In fact, Pei Qian had long planned to burn money on a live-stream platform. There were two main reasons why he had not taken action.
First, a live-stream platform required a lot of funds to start. Previously, Tengda had other ways to burn money, so it was not easy to squeeze out extra funds to start a live-stream platform;
Second, live-stream platforms were currently a new industry. The various live-stream platforms might be burning money, but the battle situation was not clear. Pei Qian was afraid that his live-stream platform would become popular. He would have an advantage in the early stages of the live-stream war. It would be difficult to lose money then.
Thus, Pei Qian planned to wait for the live-stream platforms to divide up the market share before slowly entering the arena. He would keep a low profile and burn some money behind these large platforms. That would be safer.
Now, Tengda had a huge sum of money that it could not spend. Several large live-stream platforms had also divided up the live-streamers and viewers. The small live-stream platforms were beginning to collapse one after another. The situation of the live-stream war was gradually becoming clearer.
To Pei Qian, this was the best opportunity to enter the arena and lose money.
Thus, Pei Qian finally made up his mind to call Old Ma over to take charge of this matter.
Ma Yang arrived not long after.
"Brother Qian! Is there anything I can help you with? Do the company have any new products that you need me to bring over? "Ma Yang's long face was filled with anticipation.
Pei Qian raised his hand. "No need!"
Previously, Pei Qian had asked Ma Yang to bring over the Fully-Automated Intelligent Bickering Machine in reverse. However, he had not expected the Bickering Machine to become even more popular.
Thus, Pei Qian would definitely not take the risk again. He did not want Ma Yang to 'bring over' any more Tengda products.
However, Pei Qian did not vent his anger on Ma Yang. Even if he were to split the blame, the first blame should be given to Chen Yufeng, who was in charge of writing. Old Ma had tried his best after all. He had been talking about the shortcomings of the Fully-Automated Intelligent Bickering Machine the entire time, but the audience wanted to buy it. What could he do?
Pei Qian asked Ma Yang to sit down and said, "I have a very important task for you this time."
"I told you before that when the time is right, we will also create a live-stream platform with you as the CEO. Now, the time is right. "
Ma Yang's eyes lit up. "Really? Brother Qian? That's great! "
"To be honest, I've improved a lot in the past few months of live-streaming. I'm definitely the CEO of this live-stream platform in terms of experience, qualifications, and ability!"
"Leave this to me. Don't worry, Brother Qian!"
Pei Qian nodded. "Yes, I believe in your ability as well. How about this, don't get too excited. I'll briefly explain how this live-stream platform works. "
Ma Yang's expression immediately turned serious as he listened seriously.
Pei Qian sorted out his thoughts and said, "First, the name of this live-stream platform."
"The current live-stream platforms are mainly divided into two categories. One is Waiwai Live-Stream and ZZ Live-Stream, while the other is Cat Ears Live-Stream and Wolf Fang Live-Stream. The former is mainly some veteran live-stream platforms, but these names are obviously out of place. "
"The name of the live-stream platform has to be not only easy to remember, but it's also best if it has a clear meaning. For example, Cat Ears Live-Stream. The mascot is a cat, and the gifts are all cat food, cat cans, cat teasers, and the like. That would make users feel more intimate. "
"What's more, the name has to be more cute. That way, it would fit the relaxed and happy atmosphere of the live-stream."
"Therefore, we have to think of a second name."
Ma Yang nodded profusely. "Yes, Brother Qian, I agree!"
Pei Qian continued, "I've decided that our live-stream will be called Bunny Tail Live-Stream. The mascot will be a rabbit, and the gifts will be vegetables, carrots, and the like."
A look of confusion appeared on Ma Yang's long face. "Brother Qian, why not call it Fish-Catching Live-Stream? This also meets the requirements for a name. What's more, our Fish-Catching Internet Cafe and Fish-Catching Take-Out already have a certain level of fame. Wouldn't it be easier for everyone to remember if we call it Fish-Catching Live-Stream? "
Pei Qian chuckled in his heart. It was because Fish-Catching Internet Cafe and Fish-Catching Take-Out already had a certain level of fame that he did not want to call it Fish-Catching Live-Stream!
In any case, no matter what industry it was, as long as it was related to Tengda's existing industry, the chances of success would be greatly increased.
Pei Qian was afraid that Fish-Catching Live-Stream would become inexplicably popular. That was why he decided to call it Bunny Tail Live-Stream. He tried his best not to let users associate this live-stream platform with Tengda.
What's more, the true meaning of Bunny Tail Live-Stream was that the rabbit's tail would not grow. It implied that this live-stream platform would not be able to make ends meet and would go bankrupt. This was Pei Qian's beautiful wish.
However, he could not tell Ma Yang these reasons.
Pei Qian coughed lightly. "There are too many live-streams called X Fish in the market now. There are swordfish, sharks, salted fish … There are a lot of them. If we continue to fight with the fish, the name would not be recognizable. It would be easy for us to be buried in the crowd."
"There are no live-stream platforms in the market that choose rabbits as mascots now. Calling it Bunny Tail Live-Stream is more memorable."
Ma Yang nodded. "I see. Brother Qian, you're right."
Pei Qian heaved a sigh of relief. Indeed, Ma Yang was easy to fool.
He continued, "There are a few important points about Bunny Tail Live-Stream that you must keep in mind."
"First of all, we do not force live-streamers to poach them or force them to stay. All live-streamers are free to come and go on our platform. We do not have any time requirements for all live-streamers. They can broadcast for as long as they want. "
"Secondly, the platform will not make any fake data. It will be as many people as there are in the room. The gifts will be as much as they should be. We will reject the entry of guilds, not fake popularity, and not make any agreement gifts. "
"Finally, strictly abide by the relevant laws and regulations. Those who brush the line, cause adverse effects with verbal abuse, and have incorrect value orientation will be severely punished."
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