Chang You called the person-in-charge of Deposit Fitness, Guo Licheng, and the person-in-charge of Shang Yang Games, Wang Xiaobin, after finalizing the research and development plan for the new cell phone. He asked them to come to Otto Technologies to discuss the smart fitness drying rack.
Originally, Ye Zhizhou was in charge of Shang Yang Games when it was developing new games. However, Ye Zhizhou had gone to Los Angeles for a business trip and had just ended his vacation. What's more, he had to go to Los Angeles for a vacation. Thus, Wang Xiaobin was temporarily in charge of Shang Yang Games' research and development.
Chang You did not dare to be negligent even though this smart fitness drying rack sounded a little nonsensical.
This was a key task that Boss Pei had personally instructed after all. What's more, it was a collaboration between three key departments. This thing might affect Boss Pei's future industrial layout. If it was not done well, he might have to take the blame.
The competition between the various departments was so intense now. Chang You did not want Otto Technologies to drag him down and embarrass him as the person-in-charge.
…
Guo Licheng and Wang Xiaobin arrived in the afternoon.
Chang You led the two of them to the guest room and briefly explained what Boss Pei had told him about the smart fitness drying rack.
Guo Licheng and Wang Xiaobin looked at each other and saw the confusion in each other's eyes.
What kind of bewitching product was this?
A drying rack with fitness functions?
And a special game for it?
It would make sense if this was a lame and funny product. They could produce a few for users who liked to play with and then go on the lame news. It would be fine if they made a loss.
However, it seemed like Boss Pei placed a lot of importance on this!
In other words, this drying rack was a serious commercial product? He wanted to mass-produce it?
He had to think about how to earn money if he wanted to mass-produce it. Otherwise, if the three departments were to work together on a product and still make a loss, it would be a huge embarrassment if this was spread out!
Chang You looked at Guo Licheng. "Coach Guo, you're a professional in fitness. This product might need the participation of us and Shang Yang Games, but it's still a fitness product at the end of the day. Why don't you tell me your opinion first? "
Guo Licheng used his thick arm to support his chin. The muscular man's pondering look was a little comical, but his expression was serious.
"Actually, in the fitness field, 'drying rack' is a more common joke. Whether it's a treadmill, a spinning bicycle, an ellipsoid, or a pushchair, all fitness equipment placed at home can't escape the fate of a drying rack. "
"It's mainly because there's no fitness environment and atmosphere at home. Most people are short-lived, so it's difficult for them to persevere. These things take up a lot of space, so many people use them to hang their clothes and dry their bedsheets. However, they don't want to exercise while drying their bedsheets. Over time, they enter a vicious cycle. "
"If we use this joke as a name, it can actually arouse the goodwill of many fitness users. It will also be beneficial for our initial publicity."
"Boss Pei's reverse thinking … is very admirable. I think Boss Pei's design is actually using the reverse psychology of users to achieve the goal of encouraging users to work out. "
Chang You asked, "What do you think the product should look like?"
Up until now, Chang You did not have a clear concept of this smart fitness drying rack. Was it supposed to be a stand or was it supposed to hang from the ceiling? Should it have folding and extension functions? Should he get something like a small fan that could blow clothes and cool users down?
That was because this concept was too vague. Boss Pei did not mention any design details, so it was difficult for Chang You to imagine the specific form of this product.
Guo Licheng was a professional fitness coach. He had used many kinds of fitness equipment and was very knowledgeable about fitness. He should be able to sort out the messy functions and requirements and find the most critical product elements.
Guo Licheng continued to think seriously. "Boss Pei has already made it clear that this smart fitness drying rack is mainly used at home. In other words, it's targeted at individual consumers and not commercial gyms … "
Wang Xiaobin said, "Er, Coach Guo, that might not be the case."
Shang Yang Games was the same as the other departments. They had also been arranged to have a mandatory fitness quota. As the person-in-charge, Wang Xiaobin had to set an example. Thus, he had his own understanding of fitness.
Guo Licheng did not ignore Wang Xiaobin's opinion just because he thought that he was not as professional as him in terms of fitness. Instead, he asked seriously, "What do you mean?"
Wang Xiaobin thought for a moment and said, "I think Boss Pei's thinking should be both. However, the priority is different."
"As a fitness equipment, commercial gyms are definitely one of our target customers. However, the equipment of commercial gyms is very slow to be updated. What's more, the market share of those big brands' fitness equipment is very difficult to shake. If we want to sell our fitness equipment to commercial gyms from the beginning, we will definitely encounter huge difficulties and resistance. "
"Of course, Deposit Fitness is an exception. However, Deposit Fitness' market share is still very low after all."
"Therefore, Boss Pei first focused his attention on the 'fitness at home' scene. Ordinary people would basically not buy large commercial fitness equipment because there was not that much space at home. At most, they would buy things like treadmills, ellipsoids, bench presses, and dumbbells. At the moment, none of these are well-known and have a high market share. "
"If our smart fitness drying rack can gain the favor of ordinary people and open up our reputation, we can naturally sell this equipment to professional gyms."
Guo Licheng nodded. "Indeed. In other words, Boss Pei is only using the home fitness scene as the beginning. As a smart fitness equipment, it can still be sold to commercial gyms as long as it becomes popular. "
"However, this does not affect my initial judgment. After all, the home fitness scene is the foundation. If this can't be satisfied, the rest are all empty."
"If we're considering the home fitness scene … I think the following points are very important."
"First, safety, stability, and reliability. There's no need to say more about that. The fitness equipment is made of steel wires and iron. If used carelessly, it would cause injuries. Not only must the materials be solid and reliable, but we must also avoid all possible safety hazards when designing. "
"Second, the area it takes up."
"One of the important reasons why home fitness equipment does not sell well is that it takes up too much space. Most of the people who choose to buy fitness equipment are young people who have high requirements for their bodies. However, these people's economic conditions are often not very good. "
"In other words, most of the people in our target group do not have a large residence area. It's very difficult to make a large space to put fitness equipment. That's also a key reason why many people use fitness equipment to dry their clothes. "
"Therefore, our smart fitness drying rack has to think of a way to not take up too much space. It's best if part of the structure can be folded and retracted. It's best to use the 'balcony' as the main scene of this equipment. "
"Third, sustainability and interest."
"Fitness is a very difficult thing to persevere in the first place. One of the important reasons for Deposit Fitness' success is that it's mandatory. Users have to reach a certain training time and eat nutritious and balanced fitness meals. It's precisely because Deposit Fitness has made it mandatory that the remaining users persevere. That's why it has such a good fitness effect. "
"However, it's easy to slack off if you train at home without anyone to supervise you. What's more, the family environment makes people want to rest. They won't think about training once they lie down on the sofa. It's more difficult to persevere than the gym. "
"That's why Boss Pei asked us to make it a smart device and let Shang Yang Games develop a special game. It should be to increase the sustainability and interest of training in the family scene! "
Chang You and Wang Xiaobin listened seriously and nodded.
As expected of a professional fitness coach. He easily analyzed the deep meaning and basic principles behind Boss Pei's seemingly nonsensical 'smart fitness drying rack' so thoroughly.
Chang You said, "Coach Guo, what do you think the product form of this smart fitness drying rack would look like if you were to design it?"
Guo Licheng continued to think seriously. "Since it's a family fitness, it can't take up too much space. It has to be integrated with various equipment."
"In terms of training goals and effects, strength training is definitely better than aerobic training. Therefore, our smart fitness drying rack would definitely focus on strength training."
Guo Licheng briefly explained the principle behind it. Chang You and Wang Xiaobin were also working out, so they understood it immediately.
Anyone with some knowledge of fitness would know that under most circumstances, fitness would be done first with strength training and then aerobic training. That would be the best way to achieve the best training effect.
In layman's terms, strength training was lifting iron, while aerobic training was jogging, cycling, and the like.
Of course, everyone's physical conditions were different, and the training methods they adopted would be different. However, overall, strength first and then aerobic training was recognized as the best arrangement.
The main reason was that doing aerobic training first would affect the effect of strength training, and doing strength training first would help the effect of aerobic training.
Strength training after doing aerobic exercise for a long time might not perform well in the following strength training because a portion of the glycogen had already been used up. It would not be able to fully stimulate the muscles. On the other hand, even though strength training first would also use up glycogen, it would stimulate the body to use fat to power aerobic training at this time, achieving a better fat loss effect.
Many girls were worried that strength training would increase their muscles, so they only went to the treadmill every time. In fact, this training method was relatively inefficient. If they were thin to begin with, it would be fine if they just wanted to maintain their figure. However, if they wanted to lose weight and shape up, the effect would be far inferior to scientific strength training.
That was why Guo Licheng said that the smart fitness drying rack had to focus on strength training.
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