On the other side, Pei Qian finally felt relieved after turning off the live-stream.
He was no longer in the office. Instead, he had arrived at Fish-Catching Internet Cafe and used his cell phone to watch the last segment of the Street Food Contest.
That was because the company had already knocked off before the competition was over.
Pei Qian had repeatedly ordered his employees not to work overtime. Of course, he could not break the rules. Thus, he chased them away on time and left with his employees.
He ordered dinner at Fish-Catching Internet Cafe and watched the end of the Street Food Contest as he ate.
The final outcome of the Street Food Contest was basically in line with Pei Qian's expectations.
This event had cost a lot of money. They had invited famous food vendors from all over the country, booked a luxurious hotel, and spent on ingredients, photography, and other expenses.
The event itself did not bring any popularity to Tengda. The Cold-Faced Lady might have appeared, but it was severely criticized by the judges and was not worth a single cent. It had a completely negative advertising effect.
One could imagine that the Cold-Faced Lady brand would definitely be even worse.
The most important thing in the food and beverage industry was repeat customers. The key to attracting repeat customers was taste and reputation.
Now that the Cold-Faced Lady's reputation had collapsed, the taste that they had bragged about previously had returned to its original form. Not many people would go to the Cold-Faced Lady's shop to eat. Thus, the money to maintain the normal operations of the shop would be wasted.
Pei Qian even had a bolder idea.
If the Cold-Faced Lady continued to die like this and would only incur losses, Pei Qian could try to do some publicity and spend more money.
Advertising would cost much more than normal operations!
Of course, the prerequisite was that he had to confirm that the Cold-Faced Lady was completely dead. No amount of advertising could save her.
He could not be too hasty now. He had to wait and see.
Pei Qian was in a good mood at that thought. Even the food in Fish-Catching Internet Cafe became sweeter.
…
At night, Qi Yan received a message from her colleague not long after she returned home after finishing up work.
"The video of today's competition has been edited and uploaded."
Qi Yan immediately replied, "Yes, it's been hard on you. Have a good rest."
According to Meng Chang's original plan, this video had to be edited properly. It had to be done according to the standards of a variety show and add various special effects to ensure the effect of the show.
However, Meng Chang's plan no longer counted.
Qi Yan called He Desheng to ask for instructions. He Desheng said that there was no need to be too serious about this video. They could just edit it and post it online.
Therefore, after the event ended, Qi Yan's colleagues began to edit it. They didn't add any special effects and directly uploaded it to the internet.
When Qi Yan got home, the video had just been approved.
She took a look and found that the video was just as she had expected. It did not have many views.
Qi Yan could not be bothered with these things anymore. After all, in her opinion, the Street Food Contest would end here. There would not be any follow-up.
This video would most likely be buried in the ocean of the Internet, just like most videos on the Internet.
Of course, he could spend money to get to the front page, but it didn't seem necessary.
Qi Yan did not understand the meaning of this method at all even though today's competition was considered successful. She could not help but have deep doubts about her future career path in the Cold-Faced Lady.
Just then, she received another message from another colleague.
"Sister Qi, there seems to be a lot of people discussing this competition on the Internet. Some people are even analyzing the deeper meaning of this competition!"
Seeing this message, Qi Yan was confused, and a question mark floated above her head.
It was understandable to discuss this competition, but what the hell was the deeper meaning of this competition?
This Street Food Contest was originally just a marketing event to promote the Cold-Faced Lady. What deeper meaning could there be?
Qi Yan searched the internet with these questions in mind and quickly found the content of the netizens' discussion.
The Cold-Faced Lady brand might be dead, but there was still a lot of discussion online.
After all, as the representative of an internet celebrity food and beverage brand, the Cold-Faced Lady had advertised all over the internet when it was at its most popular. All sorts of strange marketing activities had left a deep impression on netizens.
Later on, netizens started an intense discussion about whether the 'Cold-Faced Lady' was a new business model or a scam. This discussion only came to a conclusion when the Cold-Faced Lady closed down.
Thus, many netizens would still participate in the discussion once news related to the Cold-Faced Lady appeared on the internet.
This time, netizens were discussing the question of 'where would the Cold-Faced Lady go in the post-Meng Chang era'. The Street Food Contest was a fuse.
The article that was reposted and discussed the most was an article called 'Cold-Faced Lady's' Collapse 'and' Establishment 'from the Street Food Contest'.
This article had just been published. In less than an hour, it had already been read tens of thousands of times and hundreds of comments. What's more, it was still increasing rapidly.
Qi Yan took a look and felt that the author's name was very familiar. She flipped through his previous article and realized that this was actually the author who wrote 'Cold-Faced Lady's so-called internet thinking is nothing more than an act'!
The previous article was written before the Cold-Faced Lady closed down. It could be said to be a perfect last hit.
The sentence "Meng Chang was like a child sitting in the front passenger seat of a car. He assumed a driving posture, thinking that he was in control of the car's direction and collecting money from the passengers as the driver. However, in fact, neither the car nor the road was under his control." It could be said to be a killing blow to the Cold-Faced Lady's heart. It had dealt a heavy blow to the Cold-Faced Lady's public opinion.
Qi Yan had also read this article at that time and was very impressed by the author.
At that time, the Cold-Faced Lady looked fine, but there were already undercurrents surging.
There must be a lot of problems with it, but not everyone could see them clearly.
Not only could the author of this article see the crux of the Cold-Faced Lady's problem clearly, but he could also use such easy to understand words and appropriate metaphors to convey the content to others. He was definitely an expert.
This time, he had actually written another article about the Cold-Faced Lady.
What would the article say this time?
The Cold-Faced Lady was already dead. If the author was only announcing the accuracy of his foresight and adding insult to injury, there would be no need for this article.
Qi Yan clicked on the article with some confusion.
"The Cold-Faced Lady is bankrupt, just as the author predicted. It's said that Meng Chang has become a judgment debtor with millions of yuan in debt. His whereabouts are still unknown. This proves the author's previous foresight. It also proves that the 'internet thinking' and 'following the trend of the times' that Meng Chang has been emphasizing are just beautiful words. They can deceive investors, but they can't deceive business laws. "
"Many people say that the Cold-Faced Lady is finished. There's no way for her to make a comeback. I thought so too before today. However, I suddenly changed my mind after collecting some industry information and seeing today's Street Food Contest. "
"I heard that Tengda Corporation has already acquired 70% of the Cold-Faced Lady's shares and obtained absolute control. I might not know what aspect of the Cold-Faced Lady Boss Pei has taken a fancy to, but I can be 100% sure that Boss Pei has found a way to break through the 'post-Meng Chang era' Cold-Faced Lady. This Street Food Contest is the beginning! "
…
Qi Yan was confused and surprised when she saw this.
As an insider of the Cold-Faced Lady, she knew very well what the Street Food Contest was like. This was a marketing event designed by Meng Chang to promote the Cold-Faced Lady.
Thus, the analysis of this article seemed a little ridiculous. How could the Street Food Contest be the solution that Boss Pei had found?
However, on further thought, Qi Yan realized that there was such a possibility.
Boss Pei had specially asked about changing the recorded broadcast to a live-stream. He had also asked the judges to evaluate the Cold-Faced Lady truthfully and harshly.
Boss Pei was so busy. Was there a need to ask about such a small matter?
Could it be that these two insignificant changes were not Boss Pei's whim but had a deeper meaning?
Qi Yan hurriedly continued reading.
…
"I've already analyzed it before. The crux of internet food and beverage brands like the Cold-Faced Lady is similar: focus on marketing and ignore products. To put it in layman's terms, it's too exaggerated, and its products can't reach the height of marketing. "
"I once said that no one is much more stupid than anyone else in any era. No matter how smart a person is, they can only deceive consumers for a while, not for a lifetime. Everyone knows the answer to whether the Cold-Faced Lady's roasted cold noodles are delicious or not. No matter how good the marketing is, it would still be a castle in the air if the taste of the roasted cold noodles could not reach it. "
"The crux of the Cold-Faced Lady also reflects Meng Chang's greatest flaw as an entrepreneur: he has been trying his best to look up and into the distance, but he has not been able to keep his feet on the ground."
"Thus, the failure of the Cold-Faced Lady is inevitable."
"However, after the Cold-Faced Lady changed bosses, Boss Pei conveyed a brand new business philosophy to everyone through the Street Food Contest. That is: seek truth from facts, value products, and respect talents!"
"This is worlds apart from the Cold-Faced Lady's business philosophy under Meng Chang's leadership. Or rather, it's completely opposite."
"In this Street Food Contest, we can see that the Cold-Faced Lady's roasted cold noodles and the roasted cold noodles of outstanding vendors from all over the country competed on the same stage. The judges were not biased towards the organizer, the Cold-Faced Lady. They objectively and harshly pointed out many problems with the Cold-Faced Lady's cold noodles."
"That means two things:"
"First, there's a clear answer to what the Cold-Faced Lady's taste was like during Meng Chang's time. It's better than ordinary roadside stalls, but it's not as good as Meng Chang bragged. "
"This is equivalent to the official conclusion. It completely denied Meng Chang's excessive marketing methods and told all consumers the truth about the taste of the Cold-Faced Lady's food."
"Second, since we have denied Meng Chang's business philosophy, we are also announcing the establishment of a new business philosophy to everyone!"
"Meng Chang has been bragging about how delicious the Cold-Faced Lady's roasted cold noodles are. However, he revealed his true colors in today's Street Food Contest. The Cold-Faced Lady's chef did not do a good job, be it in terms of the temperature of the cold noodles, the amount of seasoning, or the timing of the water spraying. He was not even as good as some outstanding vendors. "
"This means that Meng Chang's so-called 'strict requirements for taste' is just what he said. He did not really study the taste of the cold noodles."
"What Boss Pei is trying to convey to everyone is that the Cold-Faced Lady in the future will strictly control the details and further improve the taste and texture of the cold noodles. At the same time, they have to be realistic about the taste and not engage in any false publicity!"
"Apart from that, the most important point is to value talent."
"The Street Food Contest this time has gathered outstanding snack vendors from all over the country. Boss Pei has shown a thirst for talent through this competition. He has dug out experts who are really good at cooking snacks and given them a better stage to showcase themselves!"
"Therefore, this Street Food Contest looks like an ordinary marketing event, but the meaning behind it is very important."
"It can be seen as a summary: It summarizes and criticizes Meng Chang's previous wrong business philosophy. It can also be seen as a declaration that announces the correct business philosophy that the Cold-Faced Lady will adopt in the future!"
"How will the Cold-Faced Lady develop in the future? Will this brand that has already gone cold be able to recover in Boss Pei's hands? Let's wait and see! "
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