In the afternoon.
After a busy morning, Qi Yan finally arranged all the things that she had planned before.
She had officially hired these outstanding vendors as Cold-Faced Lady's Gourmet Consultants. Zhang Yahui immediately agreed. The other vendors were still hesitant and said that they would give an answer after a few days.
Obviously, many of the stall owners had families to take care of, so they had to fully communicate with their families before making this decision.
However, Qi Yan was very sure that this would be a win-win decision for the Cold-Faced Lady and the vendors.
These Gourmet Consultants would go through the formal recruitment process. Qi Yan also planned to learn from Fish-Catching Take-Out. She thought about setting up a small Gourmet Laboratory first. It would include professional chefs, outstanding food vendors, and nutritionists who were in charge of chemical testing and nutritional balance. They would develop new snacks together.
Fish-Catching Take-Out was Boss Pei's business. Boss Pei would definitely approve of Fish-Catching Take-Out's methods.
Boss Pei would probably appreciate it if she learned from Fish-Catching Take-Out and set up a Gourmet Laboratory, right?
Qi Yan might have never met Boss Pei before but she could roughly guess Boss Pei's intentions based on her understanding of him.
The Gourmet Laboratory was also very important to local snacks.
Meng Chang was not wrong to compare local snacks to domestic fast food. However, at the same time, he had to realize that there was still a long way to go before local snacks could become a true fast food brand.
Those foreign fast food brands looked very simple. They were nothing more than fried chicken, fries, burgers, and so on. However, in fact, the entire supply chain, process, and new product research ability behind them could not be underestimated. They had accumulated for more than ten years or even decades. It was not something that could be caught up in a short period of time.
Perhaps it was because Meng Chang knew this very well that he felt that it was impossible for him to do it. That was why he finally chose the path of creating concepts and earning quick money.
There was a saying that there were only two ways in this world: one was the right way, and the other was the easy way.
Meng Chang had chosen the easy method while Boss Pei had chosen the right method.
Qi Yan felt that since Boss Pei had already found a way to break out of the situation and give the Cold-Faced Lady a chance to be reborn, he had already pointed out a bright path for this terminally ill brand. He had to carry out Boss Pei's will since he was in his position and in politics.
Qi Yan might not know what the Cold-Faced Lady would develop into in the future but she was suddenly filled with confidence at that moment!
After she finished her work, she got up to get a cup of coffee and checked on her colleagues in the office.
Overall, the situation was quite complicated.
Apart from the shop, the Cold-Faced Lady also had an office area. It was rented in an office building near the shop. Meng Chang was still willing to spend money on the project. Coffee, drinks, afternoon tea, snacks, fruits, and so on were all available. The working environment was also very good.
Everything remained the same after Tengda took over. There were no signs of cutting benefits at all. Everyone was very satisfied.
But looking at everyone's current working state, they were all different.
Some people were obviously slacking off. Their expressions were very confused, and they seemed to have lost their goals. While some people were complacent and wanted to find something to do, they didn't know where to start.
After the Cold-Faced Lady changed its boss, the original marketing activities were basically canceled. The people in charge of marketing activities went all out to organize the Street Food Contest. However, now that the Street Food Contest was over, they naturally had nothing to do.
There were also some people who were worried about the Cold-Faced Lady's future.
They might not have seen the article and they did not know Boss Pei's plans for the Cold-Faced Lady's future. They only felt that the company would fail sooner or later based on their current idle state. That was why their attitude was more negative.
Qi Yan felt that she had to think of a way to boost everyone's morale.
She had some ideas after being enlightened and enlightened by Boss Pei. However, these ideas needed to be implemented and cooperated with by others. If everyone's attitude continued to be so negative, Qi Yan would not be able to complete the tasks well even if she assigned them.
However, there had to be an opportunity to boost morale. Everyone had to be convinced from the bottom of their hearts.
The effect would definitely not be good if it was just a speech and stimulant. Instead, it might have the opposite effect.
Qi Yan thought about it and decided that the article was quite good.
Now, her colleagues had no fighting spirit and felt lost. The main reason was that they were not clear about the Cold-Faced Lady's past, present, and future development. As long as they read this article and knew Boss Pei's arrangements for the Cold-Faced Lady, everyone's working condition would definitely improve!
She immediately found the author online and was surprised to find out that the author had posted another article just now!
What's more, the title of this article was even more explosive than the previous one: 'Cold-Faced Lady: Meng Chang's Somersault Cloud, Boss Pei's Five Finger Mountain'!
Qi Yan could not help but be stunned. Cold-Faced Lady again?
He had published two articles in such a short period of time. Was he going against the Cold-Faced Lady?
While Qi Yan was shocked, she also felt a little puzzled.
That was because she knew very well that this author only wrote about the real stuff. There was no need to write two or three articles about the same thing and repeatedly rub on the same hot topic.
From this point of view, this author was much better than those marketing accounts.
It was still about the Cold-Faced Lady, but he had opened another article. It must be because the author had found new content and angle.
However, the article 'Cold-Faced Lady's' Destruction 'and' Establishment 'had already written about the difference in business philosophy between Meng Chang and Boss Pei in detail. It seemed to have been written very thoroughly on the topic of the Cold-Faced Lady.
The new article had 'Somersault Cloud' and 'Five Finger Mountain'. What was he trying to do?
Was he filming Journey to the West?
Qi Yan clicked on the article with confusion.
…
At the beginning of the article, he briefly mentioned the two previous articles. They were 'Cold-Faced Lady's so-called internet thinking is nothing more than an act' and 'Cold-Faced Lady's Destruction and Establishment from the Street Food Contest'. These two articles predicted the bankruptcy of the Cold-Faced Lady led by Meng Chang and the series of changes that Boss Pei was about to make after taking over the Cold-Faced Lady.
The author even specially added links to the two articles. It could be considered a reminder to the readers: I'm not trying to gain popularity and add insult to injury. I've already raised my doubts when the Cold-Faced Lady was at its peak. My article is full of substance. It's completely different from those marketing accounts that are pieced together from the internet!
Then, he entered the main text.
However, before that, the author specially used a short paragraph to remind the readers that the article this time was different from the previous two times.
"Due to the content, the author decided to change his writing method after much consideration. He would review the rise and fall of the Cold-Faced Lady from Meng Chang's perspective. There might be some subjective views and writing styles of the author, but I can guarantee that the key plot of the entire story is objective and realistic. If there are any mistakes or mistakes, I welcome everyone to criticize and correct me. "
Qi Yan was even more surprised when she read this.
The previous two articles were written from the perspective of a bystander. They were mainly objective statements and analysis. The article itself might be full of jokes and curses, and there were some 'godly metaphors' that people enjoyed talking about, but it was still written in a more traditional way.
However, the author of the article this time actually wanted to write from Meng Chang's perspective?
Qi Yan felt that this article was not simple and continued reading.
…
"November 8th, 2011, was a Tuesday. On this day, a young man named Meng Chang came to Jingzhou's Dream Realization Ventures. He was prepared to use this place as the starting point of his career. "
"He has a very grand plan and a very loud slogan, but almost no one can guess what he's really thinking."
"Meng Chang should be someone with a performance-type personality, and his acting skills are very good."
"However, what he doesn't know is that two months later, when he looks back on this Tuesday morning, his heart would be filled with regret."
"From the establishment of the Cold-Faced Lady to becoming popular across the entire internet, to being doubted and destroyed, it is just like the old saying: It flourishes and dies suddenly."
"Before the Cold-Faced Lady, no one would have thought that such an internet celebrity food and beverage brand would fail so quickly and completely."
"The fate of the Cold-Faced Lady's failure seemed to have been decided from this Tuesday morning."
"The reason why Meng Chang chose Dream Realization Ventures as his first target was very simple: because he felt that the money here was easy to get."
"Meng Chang might be known as a 'perfect entrepreneur' in the near future, but he is not qualified to stand in front of the card table now. His resume is not bad, but he has nothing else. His resume and eloquence alone are not enough to support him to complete his dreams and goals. Other investors will give him money, but this money will definitely be accompanied by an unlimited joint and several liability agreement or a buyback agreement. This is something Meng Chang cannot accept. "
"In fact, Meng Chang has only taken a sum of 'hot money' from beginning to end. What's more, he is only in debt of a few million yuan. He is completely incomparable to those entrepreneurs who are in debt of hundreds of millions of yuan."
"However, other entrepreneurs might not have signed similar agreements because they were reckless. It might also be because they still believe in their hearts that their entrepreneurship would succeed. Meng Chang might not have signed similar agreements because he was cautious. It might also be because he knew from the beginning that his entrepreneurship was just a performance: after the glory, there would be nothing left."
"As Tengda Corporation expanded, the 'God of Investment', Boss Pei, who would gain from every investment, had decided to shift his energy elsewhere. Dream Realization Ventures would follow the rules he set and invest in those startups step by step. This allowed Meng Chang to see an opportunity. "
"Meng Chang got the money as he wished and used the topic of 'Boss Pei's investment' to hype things up. He even held a news conference to explain the beautiful future of the Cold-Faced Lady to investors. From this, it can be seen that Meng Chang's passion for marketing was deeply engraved in his bones. He desperately pursued popularity without considering the possible backlash in the future. "
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