Qi Yan was stunned by the hundreds of words that were written on it.
Her first reaction was that it was nonsense.
The Street Food Contest was one of the many activities that Meng Chang had planned. Qi Yan had also participated in the entire process. She knew very well that in Meng Chang's heart, this event was the same as many other marketing activities. It was just to hype up the Cold-Faced Lady.
Thus, Meng Chang definitely did not think too much about it when he designed this event.
On the other hand, Boss Pei …
Boss Pei had indeed asked about it and changed the food competition from a recorded broadcast to a live-stream through He Desheng's words. He had also changed the judges' evaluation of the Cold-Faced Lady.
However, how could such a simple two changes deduce such a complicated conclusion?
Could it be that this self-media author had overthought and misunderstood Boss Pei's intentions?
Qi Yan became the first person-in-charge of the Cold-Faced Lady after Meng Chang left. She had participated in the entire planning of the Street Food Contest. Perhaps it was because she had personally participated in it that she felt that this seemed to be a misunderstanding.
However, on further thought, she felt that her level might be too low. She had to think more about it since it concerned her job.
She stood up and took an apple from the fridge. As she nibbled on it, she read the article from beginning to end again and fell into deep thought.
"There are indeed some unexplainable suspicious points in this matter."
"Boss Pei is very busy. The Cold-Faced Lady is only the most insignificant department among Boss Pei's many businesses. Boss Pei rarely asks about a huge business like Fish-Catching Take-Out, much less the Cold-Faced Lady. "
"I have to report directly to Boss He. Then, Boss He will summarize all the information about Dream Realization Ventures and report it to Boss Pei. It can be seen that the Cold-Faced Lady is a relatively marginalized department in terms of the entire organizational structure."
"However, Boss Pei still took time out of his busy schedule to give pointers to this Street Food Contest."
"Most of the marketing activities have been cancelled except for this competition. What's more, Boss Pei specially instructed us to change it to a live-stream. He even asked the judges to be realistic …"
"Could it be that this is really as the author of that article said? This is actually a way to achieve great things with little effort?"
"Boss Pei happened to see that there was a street food competition in Meng Chang's marketing activity, so he came up with an idea and made use of it. He casually changed two seemingly insignificant points in this activity, but it completely changed the nature of this activity?"
Once Qi Yan accepted this setting, when she looked at the article again, she found that many of the details in it matched up!
Qi Yan couldn't help but come to a realization. "So that's how it is. I was too stupid and didn't understand the leader's true intentions!"
"Boss Pei did not say it clearly. Perhaps he wanted to test my comprehension and comprehension abilities as the new person-in-charge! If I'm still clueless about Boss Pei's intentions after this competition and don't make any changes, I might be replaced immediately! "
"Even if I don't get replaced immediately, my impression of Boss Pei would definitely plummet. Boss Pei would think that I'm a useless subordinate …"
"That was close. Luckily, the author of this article helped me out!"
Qi Yan secretly rejoiced and hurriedly wrote down the main points of the article.
According to the interpretation of the article, Boss Pei was actually using this Street Food Contest to convey a new business philosophy to all consumers and all the staff of the Cold-Faced Lady.
Don't be like Meng Chang who only talked and did nothing. You have to be realistic and strictly control the details. You have to ask these experts for advice and improve the taste and texture of the cold noodles and other food;
Don't be like Meng Chang who loved dragons. You have to value talents. You have to respect and value even the food stall owners. You have to see their excellence;
You have to abandon those unrealistic marketing techniques. Be it daily operations or publicity, you have to be realistic. You have to be sincere enough to treat consumers. You cannot try to induce and deceive consumers.
After Qi Yan concluded, she smoothed out the entire process from beginning to end. The more she looked at it, the more she felt that it fit perfectly. Everything was so perfect and natural.
"Strictly speaking, Boss Pei's technique can be called 'destruction before creation'."
"He knows very well the current situation of the Cold-Faced Lady. Her reputation has collapsed, her reputation has been ruined, and her taste is very bad. This is a dead end. All consumers have the mentality of 'the wolf is coming'. They no longer trust the Cold-Faced Lady. "
"No amount of publicity would be useless at this time. Since that's the case, we should stop those useless marketing activities. "
"Boss Pei's way to break out of this situation is to use this Street Food Contest to completely deny Meng Chang's methods. He would break the inherent impression that all consumers have of the Cold-Faced Lady brand and improve the taste of the Cold-Faced Lady. That's the only way for this brand to be reborn! "
"What I should do now with Boss Pei is … to retain these talents!"
These outstanding vendors from all over the country were still staying in the hotel arranged by the Cold-Faced Lady. That was because it was already night time after the competition ended. He could not let them take the high-speed rail overnight. That would be too impolite.
Everyone would check out at noon tomorrow and take the high-speed rail or plane to leave tomorrow afternoon.
Weren't those vendors who won the competition the talents that Boss Pei was looking for?
He had to think of a way to fight for it!
Qi Yan immediately flipped through the list and contact information of the winners on her computer.
"Wait, do we only want the Cold-Faced Lady or the other vendors as well?"
Qi Yan pondered carefully. "From the perspective of improving the Cold-Faced Lady's taste, we can just find the first place in the Cold-Faced Lady team. However, this is a Street Food Contest, not a roasted cold noodles competition. "
"This competition might be Meng Chang's idea, but Boss Pei did not change it. That means that he approves of it. Since Boss Pei approves of this as a Street Food Contest, it means that the other Street Food Stalls are equally important. "
"I'd better keep all the award-winning vendors and ask them about their intentions."
Qi Yan had been in a very confused state ever since she took over the Cold-Faced Lady.
Previously, she was only in charge of the various marketing activities of the Cold-Faced Lady under Meng Chang. She had always felt at a loss after suddenly taking over all of the Cold-Faced Lady's work.
Qi Yan felt that it was even more impossible for her to make the Cold-Faced Lady soar if even someone like Meng Chang could not.
However, Boss Pei had now pointed out a bright path for the Cold-Faced Lady.
Qi Yan might not be sure if she would succeed but she had at least found the direction she was working towards.
She suddenly felt full of energy and began to plan her future work plans!
…
At the same time, at Ming House in Jingzhou …
Li Shi had just finished his meal with a few friends and sent them off one by one.
He was just about to go home and rest when he saw Xue Zhebin walking towards him with his cell phone in surprise. "Boss Li! Take a look at this. Is this what you expected? Boss Pei has taken action? "
Li Shi was stunned for a moment. He took the cell phone and took a look. It was the article called "Cold-Faced Lady's' Defeat 'and' Establishment 'from the Street Food Contest".
He read it carefully from beginning to end, and then a smile appeared on his face.
"As expected! I knew that Boss Pei would take action very soon after obtaining control of the Cold-Faced Lady, but I didn't expect him to be so fast! "
Li Shi was sincerely happy and a little proud.
He had successfully predicted Boss Pei's actions this time!
He and Xue Zhebin invested in the Cold-Faced Lady and obtained some shares. After that, they bought some at a low price and currently held about 30% of the shares.
These shares were still worthless at the moment but Li Shi was very sure that in the near future, these shares and dividends would definitely earn back all the money he had invested previously!
This article had already analyzed it very clearly. Since Boss Pei had already taken action, the Cold-Faced Lady would not be far from being revived.
"Wait a minute."
Li Shi read the article from beginning to end again and savored it carefully.
Xue Zhebin was a little surprised. "What's wrong, Boss Li? Is there a problem? "
Li Shi shook his head. "There's no problem, but there are some shortcomings."
"I can tell that this author is something. He probably had work experience in the finance and investment industries before he started self-media. He's more familiar with the industry, has sharp eyes, and has a good writing style. "
"However … the article he wrote is far from enough to reveal the past lives of Boss Pei, Meng Chang, and the Cold-Faced Lady."
"Of course, you can't blame him for this. After all, there are many details that outsiders would not know. This author naturally would not be able to write it if he did not know about it. "
"For example, the news conference when the Cold-Faced Lady was first established. Meng Chang was on stage, Boss Ma was fighting with words below the stage, and Boss Pei seemed to be targeting the Cold-Faced Lady intentionally or unintentionally, making the investors wait and see without anyone taking over … This article was not written at all."
"The author of this article only relied on the information he could gather to think that Meng Chang messed up the Cold-Faced Lady first, and then Boss Pei transformed the Cold-Faced Lady. However, the relationship between the two was much more complicated than he imagined. In fact, Boss Pei had been behind the Cold-Faced Lady ever since it was established. The reason why the Cold-Faced Lady and Meng Chang ended up like this is all because of Boss Pei! "
"If this news can be revealed … it will play a more critical role in reversing the Cold-Faced Lady's reputation!"
Xue Zhebin nodded in realization. "That's right!"
"The best way to reverse the Cold-Faced Lady's reputation is to tell everyone that the Cold-Faced Lady has changed bosses. Boss Pei asked the Cold-Faced Lady to organize this Street Food Contest to send this message. "
"If everyone could understand the many details of the Cold-Faced Lady's establishment and collapse more clearly, they would be able to transfer everyone's hatred for the Cold-Faced Lady to Meng Chang and recognize the Cold-Faced Lady brand again because of Boss Pei."
"Boss Li, what do you mean …"
Li Shi chuckled. "Contact this author and tell him that I have some exclusive insider information about the Cold-Faced Lady. I hope to use his article to let more people know."
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
