"BE!
The biggest highlight of Be Quiet is that it's a multiplayer horror game. At the moment, there's no similar game on the market, so I think that we should highlight this point as much as possible in the early stages of marketing. "
"We should use traditional methods for publicity. For example, we can buy videos and web advertisements. We can ask content creators to help with publicity, and the like.
"I've already discussed it with Teacher Qiao. He will play our game as soon as possible and then release a video to help with publicity.
"At the same time, we will edit a cool promotional video to hype things up …"
Lin Wan explained the publicity strategy she had thought of in detail.
After speaking, she looked at Pei Qian nervously.
Although she had spent a few days deciding on this publicity strategy, and it was a very stable and effective publicity method, she was still a little nervous to say it in front of Boss Pei.
After all, Boss Pei's skills in advertising the game had reached perfection. Such a small-scale advertising method might not be able to enter Boss Pei's eyes at all.
After listening to Lin Wan's publicity, Pei Qian sighed silently.
Especially when he heard the words' Teacher Qiao ', his body trembled involuntarily. He had a stress reaction similar to PTSD.
His employees seemed to be growing rapidly. Boss Pei could not control them anymore.
Lin Wan was still a newcomer when she first started the company. She had been quietly helping out in the project team. After some experience, she was becoming more and more like a department leader.
Take this publicity plan for example. It could only be described with one word: stable!
Pei Qian was very sure that if he really did the publicity according to Lin Wan's plan, Be Quiet would be very popular.
Many people would buy Be Quiet without thinking. The sales would not be low from the start.
Thus, he could not do that!
However, how should he do it …?
Pei Qian felt a little melancholic.
He knew very well that Tengda had too many successful games in its hands now. It had many fans all over the country. What's more, the official platform was paying close attention to it.
Game Designer, Repent and be Saved, and Bloody Battle Song were all making their presence known on the official platform.
Once Be Quiet was released on the official platform, many people would buy it after some publicity.
The good thing of not having to worry about being famous without publicity was gone now.
Thus, it was not enough for him to spend money on publicity now. He had to achieve the opposite effect!
It sounded difficult, but Pei Qian was already prepared for it after careful consideration.
The ultimate goal was to dissuade the players before they could pay!
In the past, Pei Qian had mainly extended the refund period and increased the difficulty of the game to dissuade players from the game.
But it turned out that the effect wasn't very obvious.
It couldn't be helped. It could only be said that the players nowadays were too rebellious. After buying the game, the more you asked them to refund it, the more they wouldn't.
Now, Pei Qian had a better idea. He could dissuade players from buying the game before they bought it!
You want to buy the game?
Sorry, I'm not selling it to you!
Who made the rule that all games could be bought?
What was agreed upon might not necessarily be reasonable!
Only those who worked hard to prove themselves would be able to buy Be Quiet.
Normal people are not qualified to play this game!
If anyone had any objections, he could directly send them the Six-Word Mantra.
Pei Qian decided to create many difficult problems at the early stages of publicity. Players would only be qualified to buy the game after passing many tests!
This way, even if ordinary players had the money, they wouldn't be able to buy it. They would have to obtain the qualifications first.
It wasn't that easy to obtain the qualifications either. They would have to pass many tests.
Humans were lazy. If players found out that they had to go through eighty-one difficulties to buy a game, most of them might give up.
What's more, as long as the puzzles were complicated, everyone would not have any income in this settlement cycle after spending a month to solve them.
In the worst-case scenario, it would be better to delay the income to the next cycle than to make money in this cycle!
That was Tengda's publicity strategy in the new era: dissuade!
Of course, he couldn't say that to Lin Wan. He had to change to a more deceptive way of saying it.
Pei Qian gently knocked on the table and said in a low voice, "There's no big problem with your publicity plan, but it's too conservative."
Lin Wan's eyes lit up.
Indeed, Boss Pei had a better plan!
She quickly listened attentively.
Pei Qian continued. "I'll do the publicity myself this time. None of you should interfere. We'll still buy the advertisements, but I'll decide what exactly to do.
"We want to play a simple ARG game with all the players of Be Quiet."
Players of Be Quiet will play a simple ARG game. "
Lin Wan was stunned. "Huh?"
She had been prepared to take note of Boss Pei's suggestion and carry it out seriously.
In the end, Boss Pei planned to do it himself this time. What's more, he did not seem to have any plans to tell her.
However, on the bright side, this also meant that Boss Pei's publicity this time must be huge!
Lin Wan was elated. "Alright, Boss Pei. I'll wait and see!"
…
After sending Lin Wan away, Pei Qian saw that there was still some time before he knocked off.
It was a dissuading publicity for "QUIET".
Pei Qian did not reveal any information to Lin Wan at all. That was because this was a puzzle-solving activity. He had to keep it as confidential as possible.
Pei Qian found the programmer in charge of the Tengda Spirit compatibility test on TPDb and asked him to be in charge of all the programming work.
The Tengda Spirit compatibility test had not been leaked yet. It was obvious that this programmer was very reliable. Thus, Pei Qian handed this task to him.
It wasn't a big task. All he had to do was modify the website and some small details in the game.
"Hmm … It seems that this invitation still lacks a signature for the person who invited it."
"It's too late to arrange for someone to draw a new logo now."
"Use ready-made ones."
Pei Qian rummaged through his computer and found the logo of the Thriller Hostel that he had prepared previously.
…
…
Thursday, March 3, BE
Be Quiet was officially released!
Qiao Liang had been waiting in front of his computer since early in the morning. He had even prepared snacks and drinks. He was just waiting for the game to be released and then release the video as soon as possible!
This time, he did not receive Boss Pei's invitation like he did for Repent and be Saved.
However, it didn't matter. Boss Pei did not invite him, but Boss Lin did!
Before the game's publicity started, Lin Wan had already found Teacher Qiao and asked him to help make a video advertisement for the new game after it was released.
As Boss Pei's confidant, Qiao Liang was duty-bound!
Although Be Quiet was produced by Shang Yang Games, TPDb clearly stated that Shang Yang Games was now a subsidiary of Tengda Games.
Considering that Bloody Battle Song was a mobile game with a conscience and had been recommended by the official platform, Qiao Liang had reason to believe that the game published by Shang Yang Games had been completed under Boss Pei's supervision. The game's quality and creativity would not be bad.
All in all, it was worth playing!
Many gamers had the same thoughts as Teacher Qiao. That was obvious from the situation in his fan club.
Everyone was discussing the game, waiting to buy it as soon as possible.
At 2 PM, the game was officially open for purchase!
Qiao Liang clicked on it with the speed of a single man who had been single for more than twenty years!
However, the deductible interface did not appear as he had expected.
Qiao Liang was stunned.
"What's going on? The game has just been released, and there's a bug?
"That can't be. How could Tengda make such a low-level mistake?"
Qiao Liang was confused. He realized that after he clicked on it, the purchase button had turned gray.
On the details page of the game, there was originally a slightly scary game concept art. When he clicked on the purchase button, a line of small words appeared below.
"The invitation was lost on a journey."
There was a bloody handprint and a red logo at the back.
The top half of the red logo was an obtuse triangle. Below it were two English words: Palace Hotel. It seemed to be the logo of a hotel.
However, the bottom half of the words looked like they were dripping blood. It was hair-raising.
Qiao Liang was confused.
What was going on?
He took a closer look at the concept art and felt that it should be Be Quiet.
One of the scenes in Be Quiet seemed to be in a hotel in the countryside.
Under the pitch-black night sky, the dilapidated hotel was completely hidden in the darkness. It looked like a demon with its mouth wide open, waiting impatiently for its prey to fall into its net.
After looking at it for a long time, he realized that there was not much useful information on the concept art.
The small line of words, "The invitation letter was lost on the previous journey", seemed more like a real clue.
Of course, he could not rule out the possibility that there might be some special information hidden after downloading the image and opening it in a .txt format or some other format.
Qiao Liang looked at his fan group. Obviously, his situation was not an exception. Everyone else had encountered the same problem.
He could not buy a game that had already been released!
After a short moment of confusion, Qiao Liang became excited.
Before anyone could buy the game, they had to solve puzzles!
"Boss Pei, oh, Boss Pei. Why are you always able to come up with so many new tricks? This is such a pleasant surprise! "
Although he could not play the new game that he was looking forward to, Qiao Liang was not angry. Instead, he found it very interesting.
The group was already discussing what was going on.
"What do you mean? Is there a hidden mystery in this picture?"
"I'm not sure. There's no reaction even when I clicked on it!"
"I saw this picture on the webpage as well. It should be a puzzle!"
"You can download the picture on the webpage. I've changed many formats, but I didn't find any useful clues."
"I think you're all thinking too much. The clue should be this sentence, right?"
"Is the 'invitation' referring to the right to buy the game? What's' The Journey '? "
"Is it a place that exists in reality? Is there anyone in the group in Jingzhou? Should we go out and look? "
"Journey Once is an independent game on the official platform. Perhaps it's a collaboration?"
"Stop fooling around. When have you ever seen Tengda's game collaborate with other games? This must be a coincidence!"
Qiao Liang had many fans in his group to begin with. Now, the news was flooding the screen like crazy. He could not read all of them.
That was not all. Qiao Liang looked at the other players' groups. Many of them seemed to be discussing this matter as well.
However, after reading through their discussions, Qiao Liang felt that they obviously did not understand Boss Pei at all.
To solve the puzzle, the key is to find me, Boss Pei's confidant!
Qiao Liang felt that this puzzle was not that complicated. To a game designer, Journey Once was a game that he had developed before, right?
After some thought, Qiao Liang opened Repent and be Saved to look for clues.
After finding this game, the next game would be Ocean Stronghold.
To him, Boss Pei would definitely collaborate with his own game if he wanted to collaborate with other games. Repent and be Saved and Ocean Stronghold were two relatively successful games at the moment.
If he collaborated with these two games, he would be able to increase Tengda Games' brand value. At the same time, he would be able to increase the sales of these two games. Why not?
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