At the filming location of Tomorrow is Beautiful …
"Cut!
"Alright, we've passed this one.
"Thank you for your hard work, everyone. Take a break. We'll officially start filming the advertisement later."
As soon as Director Zhu Xiaoce finished speaking, there was a round of applause and cheers at the scene. Many people felt relieved.
The main part of the movie had been filmed so far.
There were some small problems in the early stages of filming, but they were quickly overcome with Boss Pei's guidance and the hard work of everyone on the set.
Lu Zhiyao and the other main actors, in particular, were getting more and more tacit with each other. Their scenes were getting more and more exciting. They often had to reshoot at the beginning, but they were usually done in two or three scenes. What's more, these two or three scenes were very exciting. Zhu Xiaoce found it difficult to choose.
If it was difficult to choose, he would not choose for now. He would choose after editing.
Therefore, the usual filming tasks were completed.
Many staff heaved a sigh of relief. After all, there was only the advertisement left.
To put it bluntly, the advertisement was just a background board in the movie. Most people instinctively felt that there was no need to put as much effort into it as filming the main movie. They could just do it casually.
However, Zhu Xiaoce obviously did not think so.
He held a thick stack of advertisement plans in his hand and was seriously explaining them to the actors in charge of filming the advertisement.
The group of people filming the advertisement were also re-selected.
Originally, they had not decided how the advertisement would be filmed. Zhu Xiaoce even had the idea of letting the major brands place advertisements and providing the advertisement himself.
However, this idea was rejected by Boss Pei. Therefore, it was finally decided: the advertisement would be filmed by themselves, and it could not involve any companies, trademarks, or products that existed in reality.
After finalizing it, Zhu Xiaoce began to arrange for people to choose actors.
That was because these advertisements would be played in the background of the movie. Therefore, the main actors who had appeared in the film could not participate again.
Many of the characters in the film were poor people. In the background of the movie, they were not qualified to film such advertisements.
Only the judge played by Zhang Zuting and the male lead played by Lu Zhiyao (after they became popular) could film a few advertisements.
There was also the young woman who was chosen by the judges to replace the male lead in the end. She could also film a few advertisements.
Apart from these exceptions, the other advertisements had to choose new people. They had to be new faces that had never appeared in the movie.
Director Zhu Xiaoce had spent a lot of effort in the process of planning the advertisement. That was why he came up with such a thick stack of advertisement plans.
"First, I want to emphasize to everyone that although we are filming advertisements and can only be the background of the movie, you must not let your guard down. It is as important as the movie itself. In a sense, it is even more important!
"First, the advertisement plays a role of hinting and connecting.
"In the movie, advertisements will be used to link a part of the story."
"For example, before the male and female leads participate in the talent show, they often see the endorsements and advertisements of the judge when they watch television programs. This allows the audience to see the role of the judge in advance and implies that the judge is a very rich and influential successful person."
"After the male lead becomes popular, there will be some advertisements shot by the male lead. Moreover, there can be many different kinds of products. It's used to hint at his overnight popularity."
"After the male lead's reputation was ruined, he was lying in bed, and the television was playing the advertisement of the girl who replaced him. It also hinted that after he was plotted against, the judges immediately pushed for a newcomer to replace him, and this started a cycle."
"Secondly, advertisements can be used to allude to issues like big data and privacy leaks that people are more concerned about."
"We will shoot many types of advertisements, and these advertisements will be directly related to the male lead's experiences."
"For example, if the male protagonist drinks a can of beer, the screen will show him a fried chicken advertisement or a red wine advertisement."
"The male lead just lost a lot of money watching a TV show, so the advertisement will promote the loan business for him."
"And when the male protagonist earns a lot of money, they will promote all kinds of financial products, insurance, luxury goods, and so on."
"We spread these categories throughout the movie. As the male lead's life changes, the advertisements he sees also change."
"On the one hand, it can heighten the atmosphere. On the other hand, it can also be a metaphor and satire on the problem of big data and privacy leaks."
"Lastly, advertisements can enhance sci-fi elements. It is a kind of speculation about the cultural life of the future world."
"Just as Boss Pei said, we have to make the advertisement sufficiently conscious and cool. We have to use some futuristic elements to confuse the audience. That way, we can continuously hint to the audience that this is the future world."
"These advertisements can give them a good sense of the characteristics of the future world, which will help them immerse themselves in this worldview."
Zhu Xiaoce looked around and then turned to one of the actors.
"Alright, it looks like everyone understands. The next advertisement is a takeaway advertisement. The content of the advertisement is also very simple: a drone carrying takeaway, flying across the city."
"However, this drone is on fire. It flies across the night sky of the city like a big fireball." "Then, you open the door, reach out to take the takeaway, open the exquisite lunch box inside, and find the exquisite steak inside as if it had just been roasted, still steaming …"
"Then, the next advertisement is a joint advertisement for takeaway and cell phones."
"The drone comes to pick up the takeaway, but the screen of the drone says that the distance is too far, and there is not enough power to deliver the takeaway." "At this time, a close-up of the map flashes by. This takeaway has to cross the desert and the ocean to reach another city."
"At this time, the owner of the takeaway restaurant casually takes off his cell phone and connects it to the drone to power it up. Then, the drone flies away."
"Next, the drone passes through the desert and the ocean, experiencing huge sandstorms, storms, and all kinds of bad weather."
"Finally, you open the door. At this time, the drone begins its return journey. After it flies back, the owner of the restaurant takes off his cell phone and finds that it has 30% battery left …"
Zhu Xiaoce explained the content of the advertisement to the actors.
He had used up quite a number of his brain cells when deciding on the content of the advertisement.
A portion of the stream of consciousness advertisement was easy to handle. In any case, he just had to get the actors to pose in their futuristic clothes, shoot a few weird scenes, and add some special effects.
However, just the stream of consciousness advertisement wasn't enough, right?
No matter how the future world developed, advertisements should maintain a certain amount of diversity.
Therefore, Zhu Xiaoce thought of a few other styles of advertisements as a way to balance things out.
At the same time, Zhu Xiaoce was having a headache thinking about which products to advertise.
At the very least, he had to create a logo and a slogan for the advertisements, right?
If he didn't do the logo well, it would be easy for the audience to criticize it. If that was the case, wouldn't there be no point in him filming the advertisement?
Therefore, the logo had to be done well, just like a real commercial.
However, it was impossible for Zhu Xiaoce to think of so many advertisements alone, even if he were to die of exhaustion, right?
It was way too difficult to design so many logos from scratch.
Therefore, after some discussion, Zhu Xiaoce and Huang Sibo decided to seek help from their brother departments!
They asked Fish-Catching Take-Out to create a take-out logo and magically modify it using Fish-Catching Take-Out's logo. Then, they asked Otto Technologies to come up with a cell phone logo that they didn't use. It would be fine as long as the audience didn't have a sense of déjà vu.
All in all, with the combined efforts of many departments, the logos finally looked like they should.
Although they were all magically modified brands, Zhu Xiaoce still reminded the various departments to claim their magically modified brands and register them in advance.
He wasn't counting on the movie to have any publicity effect. He was mainly afraid that people would register these trademarks and come over to scam them.
Registering them in advance would save them a lot of trouble.
Zhu Xiaoce estimated that although there were quite a number of advertisements, most of them would be shot in a short time. They would probably be done in another two weeks.
Then, they would truly inject a soul into the movie.
…
…
At Tengda Games …
Ruan Guangjian heaved a sigh of relief. "Alright, then the concept design and original arts for the first batch of heroes have been completed."
Li Yada clapped her hands. "Thank you for your hard work, Boss!"
During this period, Ruan Guangjian had been working on various concept designs and original arts for GOG's heroes. He often ran back and forth between Jingzhou and Shanghai.
However, game development and original arts design were two parallel jobs. They did not affect each other.
Ruan Guangjian's job was to remodel the IP characters that Tengda Games had bought or create unique original characters such as' Modest the Guardian of Justice '.
All in all, this was not a very arduous job. After all, not all of them were original works. Most of them were modified based on the existing image.
As long as one understood the characteristics of the character and made some changes based on the classic image, it would be much easier than creating an original work from scratch.
Therefore, the design of the original arts progressed much faster than the development of the game. The game was still a long way from being officially released or even open for testing, but the original arts were all completed.
Li Yada asked, "What do you plan to do next, Boss? Do you want to tell Boss Pei to celebrate the completion of the original arts? "
Ruan Guangjian quickly shook his head. "No, no, no. There's no need. Boss Pei is very busy. We shouldn't disturb him on such a small matter.
"What's more, I've been to all the amusement parks in Jingzhou. There aren't any more exciting attractions.
"I plan to rest for a few days and walk around Jingzhou. Who knows, I might be able to find something new to do."
Li Yada pondered for a moment and said, "That's right, Tengda has another games department called Shang Yang Games. That's the Bloody Battle Song project. Do you know about it?"
Ruan Guangjian nodded. "I do, but I don't really like the art style of Bloody Battle Song."
Li Yada said, "That's why we need you to improve the art standards of this company! Don't worry, we're all Boss Pei's subordinates. We don't lack money. "
Ruan Guangjian hesitated. "Two projects … I might not be able to attend to them at the same time …"
Li Yada waved her hand. "It's alright. They've already produced many art resources. Boss, you can just take a look and give them some pointers. You just have to guide them. You don't have to do it yourself."
Ruan Guangjian pondered for a moment and nodded. "Alright, I can take a look and give some suggestions."
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