“Doubt
The original meaning of the name VR glasses is not difficult to understand. It has already been shown very well in the promotional video of the glasses. "
"Its meaning is that this VR glasses will make the user blur between virtual and reality. People can't help but wonder if they are in an illusion or reality?"
"Just like the promotional video, the protagonist thought that he had arrived in reality after pressing the 'reality' button and escaping from the illusory world. However, in reality, he only arrived in another illusory world."
"The world that he saw was exactly the same as reality, but it was actually another illusion."
"I have to say, this is a very wonderful name. It perfectly highlights the characteristics of VR equipment."
"However, obviously, this is not enough to leave a deep impression."
"Therefore, Boss Pei used a performance art style of publicity like before to make this concept more deeply rooted in the hearts of the people!"
"Someone might ask, why is Boss Pei in this? Doesn't it have nothing to do with Tengda? "
"If that's what you think, then … you've been tricked!"
"I've been helping Slow Movement Workspace for a long time. I can guarantee to everyone that the relationship between Slow Movement Workspace and Tengda is not as simple as the internet says!"
"Slow Movement Workspace was jointly funded by Shenhua Corporation and Tengda Corporation."
"The person-in-charge of the workspace is the original person-in-charge of Shang Yang Games. At the same time, he is also the producer of most of Shang Yang Games' successful games so far."
“Doubt
The VR glasses project was led by a senior project manager from Shenhua's cell phone department. He once led the development of many of Shenhua's flagship cell phones. "
"Boss Pei provided the idea for the game 'Animal Island' and Slow Movement Workspace designed it. The core members of Shang Yang Games also provided a lot of help during the design process!"
"In that case, do you still think that Tengda and Slow Movement Workspace are just investors?"
"Many people might be asking, what's going on with the news online? What's going on with Tengda's official statement? "
"It's obvious that this is all carefully prepared fake news!"
"Of course, it's not accurate to say that it's fake news. I should say that it's' partially true 'news. "
"Tengda's announcement deliberately emphasized the investment relationship between Tengda and Slow Movement Studio, but it did not say who the person-in-charge of Slow Movement Studio was. It also did not say that Shang Yang Games would 'help out of friendship'."
"Sure enough, this news easily guided the direction of public opinion online."
"It reminds us that what we see may not be true, and what we hear may not be true. What you question might be true, but what you think is true might be false. "
"Doesn't it fit perfectly with the word doubt?"
"Only when you are in a state where you can't tell what is real and what is not, and you feel confused and lost, will you be trapped between reality and illusion, unable to free yourself!
Meng Chang was shocked.
There was actually such a thing?
Boss Pei's publicity plan actually had such a deep meaning?
That can't be right, right? Then, what about the promotional video?
I took this video!
Meng Chang was very sure that he did not think so much when filming the promotional video.
However, when he carefully recalled what happened before and after the video was shot, he felt a little suspicious.
"Boss Pei asked me not to show Doubt in the promotional video.
The real image of the VR glasses should be replaced with an exaggerated and technological virtual image. At the same time, it has to be filmed in a stream of consciousness. It even makes people feel baffled and confused. "
"I only filmed this promotional video according to my own understanding."
"What if I changed my understanding?"
"It still seems to be in line with Teacher Qiao's prediction!"
Meng Chang suddenly realized that the core of this promotional video was actually the word 'stream of consciousness'.
Boss Pei said that he had to make people feel baffled and confused.
Wasn't this exactly the same as the spiritual core that Teacher Qiao had mentioned?
Meng Chang had filmed it completely according to Boss Pei's instructions. Thus, even if he changed the form of expression, its core was still 'doubt'. It still met the requirements of performance art publicity. Teacher Qiao's analysis was still valid!
Meng Chang was shocked.
Could it be that Boss Pei had decided the fate of this promotional video just by casually giving me a very broad request?
Meng Chang quickly continued watching.
"Actually, for a very long time in the past, there have always been traces of the truth."
"However, most people who were confused by the illusion did not notice it and were unwilling to believe it."
“Doubt
VR first released 100 machines to some UP Masters and streamers, but they deliberately chose some streamers with 'criminal records'. "
"These streamers actually told the advantages of this glasses very truthfully, but everyone was questioning them. No one believed them."
"After the VR glasses were officially released, the players who bought them also told the advantages of this glasses truthfully. However, most people still doubted and were unwilling to believe it."
"Until now, many people still insisted that Chi Xing Workspace only wanted to hype up their cooperation with Meng Chang and did not want to make a good product.
On the other hand, Doubt VR Glasses engaged in hunger marketing and the product was very bad. "
"However, please follow me and take a closer look at the parameters of this glasses. High-quality lenses with the highest resolution and refresh rate so far, Shenhua Corporation's most mature projection technology, and a game controller that has made major innovations … "
"Is it because after my introduction, everyone suddenly realized that this is actually a very good product?"
"Then, why did everyone think that it was very bad before?"
"Is it because of Tengda's announcement? Is it because of Meng Chang's image? Or is it because of the stereotype created by public opinion online? "
"After this incident, did everyone suddenly realize that the boundary between reality and illusion is actually very blurry? Do you understand that our eyes, ears, and brains are very easily deceived? We need to use doubt to get close to the truth, but most of the time, doubt will lead us further and further away from the truth? "
"If everyone remembers it, they will naturally remember the name of this pair of glasses: Doubt.
VR。”
"Just like the logo on the forehead of this pair of glasses: a horizontal line that runs through the logo of Chi Xing Workspace."
"That's actually a hint."
"On the surface, this pair of glasses and game were developed by Chi Xing Workspace. However, this horizontal line crossed out Chi Xing Workspace's logo. That means that this is not the whole truth. This pair of glasses should have been developed by Chi Xing Workspace and Tengda. "
"At the same time, this line also represents the subversion and breaking of tradition. It represents the boundary between illusion and reality. It has an extremely deep symbolic meaning!"
"Therefore, I hope that everyone can put down their stereotypical impression of this pair of glasses and re-examine it. You will realize that this VR pair of glasses is completely worthy of its' epoch-making VR product 'slogan! "
"In the next video, I will use the game 'Animal Island' to talk about how this VR pair of glasses is an epoch-making breakthrough compared to the previous VR pair of glasses. Please look forward to it!"
…
Meng Chang fell completely silent after watching the video.
This Teacher Qiao was indeed impressive!
He could actually interpret it this way?
Indeed, he did not know the true face of Mount Lu because he was in this mountain.
Meng Chang understood why he could not think of the last part of the "Pei Corporation's publicity method".
That was because he had been running in the wrong direction from the beginning!
Obviously, the impression that Boss Pei had left on Meng Chang was that he had been seriously working on a reverse publicity plan. This made Meng Chang, who was in the middle, firmly believe that Boss Pei was only trying to do a reverse publicity plan, get some commission, and continue to stay in the advertising department. That was all.
However, this obviously conflicted with Boss Pei's image.
Boss Pei was a strategist and looked at the overall situation. How could he sacrifice a project that had invested tens of millions of yuan just for Meng Chang?
Thus, Meng Chang could not figure this out.
However, Teacher Qiao was an outsider. He could easily see through what Meng Chang could not.
Boss Pei was only doing reverse publicity on the surface, but in fact, he was doing positive publicity!
Meng Chang had previously mistakenly thought that Boss Pei's publicity method was to suppress it first, but Boss Pei's true process should be: first publicize, then suppress, and then publicize!
In the end, he had to make the project popular!
The last part of the 'Pei Corporation's publicity method' was finally clear: strategize and ultimate reversal!
On the surface, everything that had been done previously had wasted the popularity of the publicity plan and had the opposite effect.
However, after the last step was revealed, all the foreshadowing would be revealed. The popularity that seemed to have been wasted would all gather together, allowing the entire publicity plan to produce the best publicity effect!
"I see, I finally understand!"
Meng Chang stood up suddenly. A question that had been troubling him for a long time had finally been answered.
"Why did Boss Pei want me to do reverse publicity? If my reverse publicity succeeds and the project loses money, wouldn't he suffer a huge loss? "
"I thought that Boss Pei was deliberately messing with me and made me fail at the last moment. However, that was obviously a misunderstanding of Boss Pei. Boss Pei is not such a boring person. "
"Boss Pei demonstrated it himself because he saw that I couldn't figure it out after a long time."
"Reverse publicity within a month. On the surface, it will reduce the popularity, but in fact, it will accumulate popularity. A month later, the accumulated popularity will fully erupt and achieve a better publicity effect!"
"That way, Boss Pei and I will win."
"I will do reverse publicity, suppress the popularity, persist for a month, and get a high commission. Next month, the publicity effect will explode, the project will be a huge success, and Boss Pei will earn money. "
"What's more, after this reversal, it will have a better publicity effect than positive publicity."
"In other words …"
"Boss Pei has actually been hinting at me, but I was too stupid. I never understood the deeper meaning behind it. Instead, I made wild guesses about Boss Pei's intentions …"
Meng Chang suddenly understood.
So this was the right way for him to start as the person-in-charge of the advertising and marketing department!
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