July 18th, Wednesday.
Advertising Department.
Meng Chang looked at his computer screen thoughtfully.
This was his own summary of Boss Pei's entire publicity plan and the effect of this plan.
As the saying goes, one is never too old to learn.
Meng Chang had thought that he was already proficient in playing with popularity and advertising products. However, he realized that he was still far from it after meeting Boss Pei.
This time, he had the opportunity to observe Boss Pei's publicity operation up close. Of course, he had to be more serious and detailed!
Just as he was deep in thought, his phone rang with a beep.
Meng Chang picked it up and could not help but raise his eyebrows in delight.
There was a notification that his bank card had been transferred to his account. Two thousand yuan!
This two thousand yuan was obviously the minimum commission for this month!
That was because the publicity plan had been released for two weeks. Even Meng Chang could tell that the publicity effect was not good.
Boss Pei's publicity plan this time was targeted at VR glasses. So far, the reputation of this VR glasses on the internet was still very average.
Although the people who had bought it all gave good reviews, the problem was, how could the players who hadn't bought it tell if these were real good reviews or if the manufacturer had hired fake reviewers?
Moreover, Animal Island had not been released yet, and the glasses did not come with any particularly awesome VR games. Therefore, even though they had done a lot of marketing, the results were minimal.
That was how efficient Tengda was. Two weeks had just passed, and the minimum commission had already been transferred over.
Considering that there was still a base salary of 4,000 yuan at the end of the month, that meant that Meng Chang's income this month had increased to 6,000 yuan!
Of course, 6,000 was not a lot, but it was already a historic breakthrough for Meng Chang.
"I didn't expect Boss Pei to do what I couldn't do so easily."
"This VR glasses project is a dead project no matter how I look at it. I didn't expect Boss Pei to succeed in reverse publicity under such difficult circumstances."
"I have to say, a genius is a genius. No matter what they do, they are still geniuses."
Meng Chang was completely convinced.
He had been watching Boss Pei's publicity plan the entire time. At first, he was very worried that Boss Pei would do something behind the scenes and make the publicity plan for the VR glasses project an 'unreasonable' success.
If that was the case, Meng Chang would definitely not agree.
However, Boss Pei's series of methods had completely broadened Meng Chang's horizons. What's more, it did not look like there was any under-the-table manipulation at all. It was completely done with his own strength.
Thus, Meng Chang seriously summarized and learned, hoping to use the techniques that Boss Pei had displayed in the future publicity plan.
This feeling was like in many anime or movies, where the master reluctantly told the disciple who was stuck in a bottleneck, "I'll only do it once. Watch carefully."
Such a demonstration was too valuable!
If he could learn Boss Pei's techniques, how hard would it be to earn two hundred thousand yuan every month?
Now, Meng Chang had summarized all the techniques that Boss Pei had used and listed them in the table.
But he still had one question.
What benefits would Boss Pei gain from doing this for Tengda Corporation?
Meng Chang's reverse publicity plan was entirely for his own commission. However, wouldn't Boss Pei reduce Tengda's income by letting Meng Chang reverse publicity and reduce the popularity of the project?
That question had been troubling Meng Chang.
Previously, Meng Chang had been focused on the commission, so he did not investigate further.
However, Boss Pei had even personally demonstrated the reverse publicity method in order to keep him. This made Meng Chang's suspicions intensify.
Was there a need for Boss Pei to do this?
What kind of goal and motive was driving him?
That was extremely puzzling to Meng Chang.
However, Meng Chang suddenly felt that he seemed to have grasped a little direction after sorting out and listing all of Boss Pei's reverse publicity plans.
It seemed like he would be able to find out Boss Pei's true motive as long as he studied the reverse publicity plan that Boss Pei had given and carefully figured out the deeper meaning behind it!
At that thought, Meng Chang turned his gaze to the computer screen again and checked the 'Pei Consortium's publicity method' that he had concluded after careful observation.
…
The first rule of the Pei Consortium's publicity method: Select projects and cut them in detail.
Meng Chang looked at his previous failures. One of the important reasons was that he did not separate the different projects.
Meng Chang could choose his own publicity project but he had never realized this, which made the difficulty of publicity soar.
On the other hand, Boss Pei immediately separated the VR glasses project from the game Animal Island after being designated by Meng Chang to publicize the VR glasses project.
It was only to promote the glasses and definitely did not involve Animal Island at all.
One had to know that Tengda's projects were all highly related. There were natural interactions between many departments. If he could not separate these related projects, the probability of failure of reverse publicity would naturally increase.
On the contrary, as long as the division was completed, the reverse publicity of a single product would be more likely to succeed.
Of course, this division could not be completed casually. He had to do the second point.
The second rule of the Pei Consortium's publicity method: Deep understanding and full control.
Previously, Meng Chang had only managed to understand these projects but not control them.
In order to promote the VR glasses project, Boss Pei had forcefully delayed the release of Animal Island. That obviously provided a guarantee for the first point of 'division'.
This meant that if Meng Chang wanted to succeed, he could not just focus on publicity like before. He had to participate deeply in the projects related to the plan and even request to delay the release of the project. That way, the success rate would be higher.
The third rule of the Pei Consortium's publicity method: Cut the reputation and draw a clear line.
Tengda's reputation was too good. As a result, netizens would naturally have a good impression of a single project after it was covered with Tengda's halo. Reverse publicity would naturally not succeed.
Thus, he had to think of a way to separate the reputation of this project from the reputation of the entire Tengda Corporation so that netizens could examine it objectively and fairly. They would not subconsciously feel that this was definitely a good product.
The fourth rule of the Pei Consortium's publicity method: Raise expectations if you want to suppress them.
Raise the expectations of netizens. That way, netizens would feel disappointed when the real thing came out. They would feel that this thing did not live up to its name. Even if it was a good product, the response would not be good in the short term. The reverse publicity would naturally be completed.
The fifth rule of the Pei Consortium's publicity method: Limit the purchase and guide the reputation.
In order to continue this bad reputation, they had to limit the purchase in the early stages and use fake reviewers to guide public opinion.
Most netizens could not buy the product and were anxious because of the purchase limit. They could not determine whether those who said good things online were fake or not. This bad reputation would naturally continue.
The sixth rule of the Pei Consortium's publicity method: Divide the time and plan accurately.
No matter how hard they tried to hide it, they could not hide it forever. Thus, they had to plan the time accurately. Let this state last for two weeks and then until the end of the month. The reaction at every time node must be accurately calculated in order to ensure the final success of the plan.
…
Meng Chang realized that as long as he did these six points like Boss Pei, he could indeed complete the reverse publicity steadily.
Even if the last point was not done perfectly and there were some problems with time control, it would not be a big problem for him to persist for two weeks and obtain the minimum commission. He would not gain nothing like before.
In other words, Boss Pei's publicity plan was indeed to show him an efficient and feasible reverse publicity method.
As long as he followed it seriously, practiced more, and imitated it continuously, Meng Chang would be able to obtain a stable commission. There was even hope for him to achieve a high commission after he became proficient.
The most important question was, why did Boss Pei do this?
If Meng Chang learned it and every plan was reverse publicity in the future, what good would it do to Boss Pei if the project did not become popular and Tengda did not earn money?
Meng Chang did not understand.
He vaguely felt something, but it was still a little blurry and he could not be sure.
There seemed to be other things after the six rules of the Pei Consortium's publicity method that he had not concluded.
This was very important. It could even be said to be the core and essence of the entire 'Pei Consortium's publicity method'. It was also the ultimate answer that could answer all of Meng Chang's questions.
What exactly was it …
Meng Chang frowned and fell into deep thought.
…
At the same time, Pei Qian heaved a sigh of relief in his office.
He could rest assured after confirming that the minimum commission had been transferred to Meng Chang!
He had used all his tricks and the reverse publicity had finally been a huge success!
It might look relaxed and comfortable, but Pei Qian was actually a little unconfident. He had put in a lot of effort to persevere for the reverse publicity plan for two weeks.
He had even paid for fake reviewers out of his own pocket. It could be said that he had spared no expense.
Fortunately, all the hard work had its rewards.
Two weeks had passed. Meng Chang would definitely not leave according to the previous agreement.
As for what Meng Chang would comprehend from this demonstration … that was not something Pei Qian could predict or control.
No matter what, a good brother, Eric, had already left. He could not lose another good brother, Meng Chang.
The boulder that had been hanging in Pei Qian's heart finally landed after this matter was resolved.
"Alright, the game can be published."
Pei Qian used the internal chat software to send a message to Slow Movement Workspace, telling them that Animal Island could be officially released.
In order to ensure that the reverse publicity plan was foolproof, Pei Qian specially found many reasons, such as testing Animal Island more and fixing more bugs before going online.
It dragged on for more than a week.
He had already obtained the minimum commission that he had promised Meng Chang. What's more, there were less than two weeks left until settlement. It was about time for the game to be released and the VR glasses to be removed.
He probably would not be able to sell many copies in just two weeks. It was impossible to recoup his costs.
Of course, the pressure of profits would continue into the next cycle.
However, the next cycle was so long. He would think about it when the time came.
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