Half an hour later, Pei Qian arrived at Ming House.
He had already called to inform them in advance, so they arranged a quiet private room in the innermost area. The waiter had already brewed a pot of good tea.
Pei Qian sat down and sized Eric up.
"Brother Eric, I feel like you've become much more haggard."
"We have an old saying that the body is the capital of a revolution. We have to strike a balance between work and rest. We can't tire ourselves out."
In fact, what Pei Qian meant was, who would burn money with me if you collapsed from exhaustion?
Eric looked up at Boss Pei as well.
Boss Pei's hair was a little messy, but it did not make people feel depressed at all. Instead, it gave people a relaxed and comfortable feeling.
It was as if they were standing in front of two armies. Everybody was wearing armor and ready for battle, except for a military advisor who was waving his feather fan and yawning in a disheveled manner, as if he had just woken up.
Anyone could tell that this military advisor was either out of his mind or he was really awesome.
Boss Pei was obviously the latter.
Eric sighed. "I'm ashamed of my inferiority to Boss Pei's mentality."
He had been racking his brains and sleeping all night after becoming the person-in-charge of IOI's China region again. He had worked overtime with Zhao Xuming and his subordinates until midnight on weekends.
Of course, it was not that Eric was very hardworking. The main thing was that he could not rest well even if he wanted to.
On the other hand, Boss Pei rested as usual on weekends without any psychological pressure at all. It was as if nothing had happened.
His mental state was much worse!
Boss Pei's advice to him to rest more might be sarcastic, but Eric had failed many times after all. Thus, Eric naturally did not have any desire to refute.
Eric poured tea for both of them. "Boss Pei, I didn't see you yesterday, but I took the opportunity to walk around Jingzhou."
"I didn't expect such a huge change since the last time I was here."
"Tengda Corporation is not just a games company. It is worthy of respect both inside and outside the games industry."
"I have to admit this even though we are competitors."
Pei Qian sipped his tea, feeling that Eric was implying something.
Why did it feel like he was indirectly scolding the locust tree?
Why does it sound like Eric has a problem with his old customer, Dayak Corporation?
On second thought, it made sense.
As an internal employee of the Dayak Corporation, Eric definitely came into contact with more than what the outside world could see. Dayak Corporation's reputation in the outside world was so bad. They had done a lot of inappropriate things, and these internal employees had probably seen it.
Compared to Tengda, the contrast was indeed obvious.
Pei Qian did not care what Eric thought, but the key was … Eric looked a little depressed. Something was not right!
Eric, you have to pull yourself together!
If you become decadent, who am I going to burn money happily?
After a moment of silence, Pei Qian said, "Brother Ai, I think you might be under a lot of pressure recently and need to rest."
Eric shook his head. "There's no need to rest."
"Boss Pei, there's nothing to hide now that things have come to this. I might not have accurate information, but I think I can congratulate you in advance based on my understanding of the company."
"The MOBA game battle between GOG and IOI, which began at the end of 2010, is finally going to be decided after a long year and a half of battle."
"Boss Pei, you've won.
Eric spoke very seriously, but Pei Qian was so shocked that he almost dropped the teacup in his hand.
Don't say such terrifying words with a straight face, okay?!
Do you know what you're saying?!
Obviously, Eric did not know what the simple words' GOG won 'meant to Boss Pei.
If this really happened, then Pei Qian's quota of burning money with IOI would all be gone!
He would not be able to spend as much money as he did now if he wanted to organize promotional activities for GOG in the future.
Once the market share reached a certain level, GOG would continue to expand to other groups of players. Its influence and income would only increase.
At that time, the difficulty of incurring losses for Pei Qian would increase by more than one level …
That situation made him feel despair just thinking about it.
Of course, Pei Qian believed that he would always be able to think of a way if it really came to that.
However, even if he thought of a way, it would mean that he lacked a way to mindlessly burn money.
How many brain cells would he have to spend to think of other ways to burn money to fill this gap?
This was f * cking bad news!
Pei Qian sipped his tea silently and calmed himself down. Then, he said, "I think it's a little too early to say this. It's too absolute.
"That's just the beginning.
"The gap between GOG and IOI's market share in the country is a little big, but IOI's situation in other overseas regions is still … not bad."
Pei Qian had been very careful to maintain restraint so that the various overseas regions would not squeeze too much of IOI's market share. However, GOG's model was a cooperation between Tengda and the local companies after all. Tengda did not have the final say.
These local companies wanted to make money, expand their market share, and increase their influence. Naturally, they would launch all kinds of promotional plans to seize IOI's market share.
Thus, GOG had been continuously eroding IOI's market share ever since it opened up the overseas market. However, it had not reached the exaggerated extent of the local server.
However, Pei Qian felt that IOI could still make money. Dayak Corporation would not give up no matter what, right?
Eric shook his head slightly.
He felt that it was impossible for Boss Pei not to see this point given his intelligence.
However, the traditional virtue of China was humility. Even if they had already won, they had to say 'thank you'.
Take Boss Pei for example. Victory was already in his hands, but he still had to be polite and say 'you still have a chance'.
Eric sipped his tea, too lazy to care about these things. He just continued to say what he wanted to say.
"Boss Pei, your previous methods had already surprised me. I didn't expect them to go up another level during the summer promotion period.
"At the beginning, you released a plan that did not look particularly ridiculous to entice us to follow.
"If we gritted our teeth and followed, you would immediately release a plan that was even more preferential and force us to continue following.
"I thought that I had already seen through your thoughts and decided not to follow after discussing with the company's senior management. However, I didn't expect it to not end yet.
"I didn't expect the previous communication to have such a deep impact.
"You used this summer promotion campaign to bury a nail in the hearts of the company's senior management.
"The summer marketing campaign did not burn any more money, but Tengda had been able to launch all sorts of attacks during the entire summer marketing campaign. That had left a deep impression on the company's upper echelons. That had also made them realize the huge gap between GOG and IOI.
"There is also a huge gap between the company's determination and Tengda's.
"I said before that the company has to see a clear return if it burns money. It is not impossible to give up if they invest a lot of resources without seeing any results, or if their market share growth is slow or even stagnant.
"After all, there are many other places for the company to invest money even though they have a lot of money. There is no need to go down such a road that has no quality-price ratio.
"I previously estimated that the company should be burning around 100 million US dollars. The money that was directly spent and indirectly given up to promote IOI over the past year has far exceeded that figure."
Pei Qian felt a little dazed when he heard this.
They had already … burned so much money?
Why didn't I feel it at all?
However, on further thought, ever since GOG and IOI started their money-burning war, they had been fighting both openly and covertly for competitions and events. It was indeed difficult to calculate the amount of money burned.
What's more, Pei Qian noticed Eric's wording. Dayak Corporation had obviously included 'indirectly given up money'.
For example, a skin could be sold for 50 yuan but sold at a discount for 20 yuan. Sales might increase, but the actual expected profits might decrease.
There were two types of discounts. One was' small profits but quick turnover '. Although there was a discount, they would earn more. The other was' losing money to earn popularity '. They would earn less, but they could exchange it for reputation, market share, and player stickiness.
Obviously, the latter was the majority of the case in the money-burning war between GOG and IOI.
That was because once the money-burning war started, the price reduction would be decided by the party with the lower price. Dayak Corporation and Finger Games had no choice but to follow even if they knew that such discounts would reduce their income.
Originally, the price of IOI's skins was very high. They were sold for dozens or even more than a hundred yuan in China. However, GOG had repeatedly reduced them to a price of less than ten yuan when they were discounted. Their revenue must have plummeted.
If Dayak Corporation included this part of the money, the figures would be endless.
Pei Qian had never considered giving up profits or giving up money. He only considered what he had actually spent. Thus, he felt that he had not spent much.
However, to Dayak Corporation, what they could have earned but did not earn was naturally a loss.
Eric continued. "Most importantly, the upper echelons of the company clearly recognized a fact. For a long time in the future — perhaps three, five, or even longer — it would be almost impossible for IOI to defeat GOG and unify the global MOBA market. "
"As long as Tengda continues to exist, the money-burning war will not stop. This loss of income will continue.
"That is unbearable.
"As for defeating Tengda through burning money … previous attempts have failed. The upper echelons of the company do not have the determination and confidence to invest more and gamble on something that has a slim chance of success."
Pei Qian: "…"
He understood and realized the dangerous situation he was in.
Dayak Corporation did not want to give up on Finger Games, and they had no reason to.
After all, Finger Games could still make money.
However, Dayak Corporation did not want to continue burning money for Finger Games because there was no point. How could Dayak Corporation have that kind of patience if they could not achieve results for the next few years?
A well-known company in the industry had been squeezed dry and dismembered nine months after being acquired by Dayak Corporation. On the other hand, Dayak Corporation had only thought of doing so a year and a half after acquiring Finger Games. It was already sufficiently forgiving and miraculous.
Dayak Corporation did not want to give up on Finger Games, but they wanted to get back the money that they should have gotten.
In other words, Dayak Corporation would not engage in any money-burning activities with Tengda to seize the market in the future. Instead, they would use the little remaining market share to launch various pay-to-win consumer activities. They would squeeze out the potential of IOI at all costs so that they could recoup the money they invested as soon as possible.
Otherwise, it would be impossible to squeeze out the money when IOI's market share dropped to a very low level.
As for whether the upper echelons of Finger Games would agree? That was not important.
Finger Games was now a wholly-owned subsidiary of Dayak Corporation and did not have any say. If the upper echelons did not agree, they could only choose to resign.
Pei Qian could not sit still anymore.
It's over!
He had been quite optimistic before he came, thinking that Eric might just want to catch up with him. Even if he encountered a small setback, he would be able to overcome it quickly. Then, everyone would happily burn money together.
However, after hearing Eric's words, Pei Qian realized the seriousness of the problem.
His good brother could not play with him at all!
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