June 13th, Wednesday …
Shanghai, Long Yu Corporation's headquarters.
Zhao Xuming carefully knocked on Eric's office door and asked cautiously, "FV Team's champion skin has been completed. Can we prepare the publicity plan?"
Eric looked like he was worried about something else. He was not very interested in the champion skin. He waved his hand casually. "Boss Zhao, you can make the arrangements."
Zhao Xuming nodded. "Alright."
Just as he was about to leave, Eric said, "It's almost summer. Finger Games plans to continue promoting worldwide. The promotion of the champion skin can also be included in the summer promotion."
"Especially in the ICL competition zone. The discount can be slightly larger. After all, it's the championship zone. I don't think the other zones will have much of an opinion."
Since it was the championship zone, the discount for the champion skin would naturally be greater.
The other zones were not convinced?
Then you guys should also bring back a championship zone. If you guys get it, you can also enjoy the same treatment.
Zhao Xuming quickly nodded. "No problem. I'll warm up the summer promotion!"
With that, he carefully closed the door and left.
Zhao Xuming knew very well that Eric had not been in a good mood recently. He had to be careful.
Eric had been in a state of anxiety and helplessness ever since he lost to Tengda at the 515 Games Festival last month.
Obviously, this matter had dealt him a huge blow.
Eric had thought that his plan was about to succeed when he heard that Tengda was going to sell the building. He almost wanted to open champagne to celebrate.
However, he had not expected the situation to suddenly reverse in just a day or two!
Many companies reached out to help the moment news that Tengda Corporation's capital chain was about to have a problem spread. Tengda's loyal users also spent crazily. They bought games and cell phones. Even the smart fitness drying rack was selling like crazy!
In the end, Boss Pei survived the crisis without a single drop of blood.
Not only that, Tengda's 515 Games Festival had completely crushed the activities organized by Finger Games and Long Yu Corporation in terms of influence, preferential treatment, and final reputation.
Tengda might have burned a lot of money, but it had achieved its goal very well.
However, that was not the case for Eric.
He had burned a lot of money as well. He might not have spent as much as Tengda, but the upper echelons of Dayak Corporation were very dissatisfied with him. The worst part was that this burning of money didn't achieve the effect he wanted at all.
Although burning money had attracted many users and won some reputation, this was far from what Eric wanted.
Right now, Eric was faced with a difficult situation both internally and externally.
After IOI's global finals ended, he had bragged about it in front of the upper echelons of Dayak Corporation and Finger Games in order to replace Chrétien. His analysis was clear and logical. However, he had taken over IOI's local server for half a year now, but he still had not achieved anything substantial.
This is so awkward.
Of course, Eric felt that he had been wronged.
It wasn't that he was slacking off, but there really wasn't much he could do!
GOG had long dominated the domestic MOBA game market. All kinds of publicity had penetrated into every corner through various online and offline channels. It was almost impossible to use traditional methods to snatch people from GOG.
Unless IOI's game quality was significantly better than GOG's.
However, the problem was that IOI's quality was not better than GOG's. In fact, it was inferior in terms of players' habits, hero recognition, cultural recognition, detailed gameplay, client-side games, and mobile games.
That way, no matter how much publicity funds were thrown into it, it would be equivalent to throwing it into a bottomless pit. It would be useless!
Thus, Eric's idea was to advertise while burning money with Tengda. When Tengda's capital chain could not hold on any longer, it would usher in a turnaround and turn defeat into victory!
Who would have thought that it would end up like this?
He felt like he was about to kill the BOSS, but the BOSS made a pose and his health returned to full!
This made Eric's behavior seem very silly and even a little inexplicable.
The impression he gave others was that he was as ferocious as a tiger, but his results were zero.
Thus, voices of dissatisfaction with Eric appeared in Dayak Corporation and Finger Games. In order to protect his position as the person-in-charge of the China region, Eric had no choice but to communicate with the headquarters frequently. He even had to make many compromises and concessions most of the time. He could not focus all his energy on work.
Eric could not find a way to break out of the situation.
Tengda looked too scary.
After a small problem with the capital chain the last time, not only did Tengda recover quickly, but it also did not seem to be affected at all.
The snack market, large-scale experience stores, and many other projects were still progressing in an orderly manner. They did not hesitate to spend money at all.
It was as if the money-burning war with Eric previously did not exist at all.
Eric was confused and doubted himself.
Was there any use in continuing to burn money with Tengda?
He had been thinking about this question for half a month but could not figure it out.
Thus, Long Yu Corporation's publicity activities for IOI's local server were basically at a standstill. Apart from the daily necessary publicity activities, such as the publicity for the ICL league and the game's updates, they did not take the initiative to carry out any large-scale publicity activities.
They had been silent until now.
However, they still had to live.
Now, the FV Team's champion skin, which had been in production since March, was finally completed. Eric and Zhao Xuming both thought that they had to use this opportunity to publicize it.
This was IOI's first set of champion skins after all, and it was won by a local. If this publicity campaign was done well, it would be beneficial for attracting more new players in the local server.
It was obviously a little long to create a set of champion skins in three months given the speed of this world's game development.
However, there was a reason for this.
During the process of creating this skin, the designers of Finger Games had repeatedly communicated with the members of FV Team, hoping to make it as perfect as possible. Not only had they listened to their opinions at the beginning of the production, but they had also modified a few versions during the production process.
There were differences between Eastern and Western cultures after all. There were also certain communication barriers between the designers and the team members. Thus, they had spent a lot of effort in communication.
In addition, this set of skin had to be made as best as possible. Thus, they had unknowingly spent so much time.
The designers of Finger Games and Eric were very satisfied with the final product.
This set of black gold-style skin was definitely cool. It was definitely the best skin in IOI and GOG at the moment!
Eric and the upper echelons of Finger Games had been conflicted about what this set of skin should look like.
Some people even expressed that they wanted to make this set of skin ugly. FV Team was Boss Pei's team after all. Wouldn't their competitors benefit if the skin for FV Team was too good-looking?
However, such voices were quickly rejected.
That was because this was also IOI's first set of champion skins. Wouldn't it be embarrassing for Finger Games if it did not look good?
It could be said that this was a dilemma.
If they made a fool of themselves, they would lose face first;
If they made a fool of themselves, they would lose face first;
That was very uncomfortable!
However, after weighing the pros and cons, Finger Games could only swallow this loss and do their best to produce it, benefiting FV Team.
Now that the skin had been created, they naturally had to publicize such a handsome skin.
Zhao Xuming returned to his office. His subordinates had already submitted the first version of the publicity plan for the champion skin.
After taking a closer look, he added the content related to the summer promotion.
According to Finger Games' arrangements, the summer promotion would be held on the last week of this month, June 26th.
At that time, IOI would have a large discount event worldwide. They could take this opportunity to give the champion skin a more preferential discount and earn some reputation.
What's more, the ICL league would welcome the Spring Competition finals this month.
It might start much later than the GPL league but there were fewer teams in the ICL league and the competition schedule was shorter. The finals would be played at the end of this month, a week later than the GPL league. It happened to be during the summer promotion period.
Finger Games considered deciding the champions of the Spring Competition in each competition zone during the summer promotion period. They would also start a series of folding events at the end of the summer promotion for the champion lineup.
If these three events could be combined, the dissemination effect would definitely be very good.
However, there was a small problem. The champion skin had already been created. If they waited for the summer promotion to be released, it would be equivalent to wasting these two weeks. It would not be worth it.
Zhao Xuming thought about it carefully and suddenly thought of a good idea.
The champion skin would be sold immediately, but its discount would be the same as the summer promotion!
That way, he could kill two birds with one stone: he could make use of these two weeks to fully ferment the popularity of the champion skin and have a good publicity effect until the start of the summer promotion. At the same time, he would not affect the interests of the players who bought it first because of the summer promotion discount. He could also warm up the huge discount of the summer promotion in advance and make players look forward to the summer promotion.
That was because the discount for ordinary skins was relatively low. It was about 70% off. However, the intensity of the summer promotion was relatively high. It might even reach 40% off.
If the champion skin was sold at a 20% discount for two weeks and the summer promotion was reduced to 50%, the players who bought it first would definitely be anxious.
However, it would be strange if the champion skin was not discounted during the summer promotion or only at a 20% discount.
Thus, he decided to settle it in one go. The discount for the champion skin would be the same as the summer promotion. That way, players would look forward to the other skins during the summer promotion after buying the champion skin. The publicity effect would be the best.
What's more, the popularity of the relevant publicity could continue until the end of the summer promotion and the ICL Spring Competition next month. It looked like a perfect plan!
The more Zhao Xuming thought about it, the more suitable it was. He immediately changed the publicity plan submitted by his subordinates and showed it to Eric.
Eric also agreed with this plan. After all, this was the most reasonable and efficient publicity plan under the current circumstances.
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