June 3rd, Sunday …
After working on the laptop in his residence, Meng Chang leaned back slightly and sized up the results of his day of hard work. Then, he nodded in satisfaction.
Yes, it was perfect!
Of course, this so-called 'perfect' was a conclusion that could only be reached from his point of view.
To celebrate, Meng Chang even opened a can of Coca-Cola to make himself a little happier.
Meng Chang's place of residence might not be much but this computer was an office computer that Tengda had given him. All sorts of configurations were maxed out. It would not be a problem for it to deal with such simple tasks.
This high-end laptop was equipped with a 2K high refresh rate screen with one billion colors and an original color display. For a professional film and television big shot, this screen was more than enough to use.
However, at that moment, there was only a simple Photoshop program on this computer. The picture inside was a solid-colored background, and the theme content was pieced together with many texts. It looked messy.
It was filled with information similar to this: Eternal Fallen Samsara ranked 24th on the entire website, top five in the fantasy zone, and 370,000 total recommendation votes …
The other books of the inspiration class, as well as their achievements, were also on the list.
There were a total of seven books and the results achieved by these books.
The content was spread out on the poster in a messy manner. It was like a mess, intertwined and complicated.
It was not ugly, but it was not outstanding either.
Of course, Meng Chang knew the layout of the poster very well.
Generally speaking, the fewer words on the poster, the better. That was because a large and concise picture would be more conducive to forming a visual impact.
On the other hand, the more words there were, the smaller the words would be. It would be difficult for the audience to look at them, or they would not want to look at them at all. Naturally, the publicity effect would be greatly reduced.
Of course, there were some inevitable situations. For example, many museum posters often needed a large amount of words to introduce a certain exhibit. At that time, designers would deliberately make some adjustments when designing the poster, such as adjusting the size of the words, font matching, typography, and so on, so that the overall layout of the poster would be more comfortable.
Meng Chang understood this, but he deliberately did not do so.
He only threw all the content onto the poster and made some simple adjustments.
Although most people could see the content of the poster clearly, it was definitely not beautiful.
The reason was very simple. Why did the poster have to be so beautiful? Wasn't that the opposite of the goal of reverse publicity?
He just needed to fix it a little to make it look passable.
The content of the poster was also finalized after Meng Chang pondered deeply and understood a lot of relevant knowledge.
The results of the works of the inspiration class could not be said to be good.
Ranking in the top 20 in the entire website, top 5 in the region, and only 300,000 recommendation votes … Even in Zhongdian Chinese Network, this was not considered an outstanding figure. Instead, it seemed very shabby.
If it was someone who didn't read online literature, they might feel that the numbers were pretty good. However, anyone with a deeper understanding of online literature would know that the numbers were pretty bad.
Thus, it played a role of boasting on the surface and belittling in the dark.
Most importantly, everyone would think that the person who came up with this publicity plan "did not understand the online literature industry" and was a layman. They would not think that he had deliberately messed up this publicity plan.
That way, Meng Chang's goal would be achieved.
Meng Chang had put in a lot of effort in order to prevent leaks. During the research, he disguised himself and went there in a low profile. No one saw him. He had also secretly made the plan at home. He did not ask Zhongdian Chinese Network for internal data. Instead, he went to Zhongdian Chinese Network's application to collect some data that everyone could see.
Even the publicity poster was personally photoshopped by Meng Chang.
When he went to work on Monday, Meng Chang would hand the poster directly to the people in the marketing department and ask them to immediately hang the poster intact on the bus stations, subway stations, and web pages in some cities.
That way, even if there were spies or moles planted by Boss Pei in the marketing department, it would be too late to change his publicity plan. In fact, it would be much more difficult for Boss Pei to secretly obstruct them!
The more Meng Chang thought about it, the more he felt that his plan was perfect and flawless.
He kept the poster, drank two more sips of Coca-Cola, and prepared to go downstairs to eat something.
Meng Chang decided to take a few more steps to the nearby food court to have a buffet barbecue.
Tengda's work meals might be very delicious and they were all delivered by Fish-Catching Take-Out, but they were too healthy after all. Sometimes, he had to be a little sinful if he wanted to reward himself.
"Do you want to know about the new interactive fitness experience, Sir?"
Meng Chang was humming a tune as he walked towards the food court when he suddenly heard a familiar promotion sound. A hand and a flyer appeared in front of him.
He wanted to dodge subconsciously, but he suddenly realized that the gym's slogan today seemed to be different from before.
In the past, it was: "Do you want to know about swimming fitness?"
Today, it had become: "Do you want to know about the new interactive fitness experience?"
There seemed to be a huge difference!
Meng Chang reached out to take the flyer and realized that the content of the flyer was different from the traditional gym.
Many characters in 'Fitness Battle' were printed on the flyer. They were either handsome or charming, and there was also a rendering of a smart fitness drying rack.
There was also a series of promotional text below, mainly introducing the smart fitness drying rack and the game 'Fitness Battle'.
The name and logo of 'Starbird Fitness' were written on the back of the flyer, as well as the exact location of the nearby shop in the food court. It even stated that he could get a 15% discount if he applied for a card now. It was very preferential.
Meng Chang was stunned.
"What's going on?"
"Isn't the smart fitness drying rack Tengda's product?"
"Tengda's own gym is called Deposit Fitness, not Starbird Fitness?"
"Could it be … business cooperation?"
This matter had nothing to do with Meng Chang but he still accidentally came to the first floor of the food court and found the location of the Starbird Fitness.
It was as crowded as a marketplace!
Meng Chang did not have a deep impression of this Starbird Fitness before, but he was very sure that this gym was not so popular before.
However, one would realize from afar that there were many smart fitness drying racks in the main hall. Many members were experiencing it, and there were even quite a number of people watching.
A few account managers shuttled back and forth, introducing this brand new equipment and its gameplay to the new customers who were attracted by the flyer. They also took the opportunity to promote membership cards.
Meng Chang could not help but sigh to himself. Boss Pei really knows how to make money!
He was the one who had created the publicity plan for the smart fitness drying rack. Naturally, he knew this product very well.
However, Meng Chang had always thought that the smart fitness drying rack was a fitness equipment for home use.
He had not expected Boss Pei to successfully sell this equipment to other gyms, expanding it from home use to commercial use!
Once this market was opened, it would be a very considerable income.
He had to buy more than ten of them for this gym. There were so many gyms in the country. How big was the market?
He could only say that Boss Pei's horizons were too broad!
Meng Chang had always boasted of himself as a business genius, but he was still far from Boss Pei.
This was an indisputable fact even though he did not want to admit it.
At that moment, Meng Chang suddenly saw a familiar figure.
"Boss Li?!"
Meng Chang quickly dodged to the side to prevent Li Shi from discovering him.
Fortunately, Li Shi was chatting with the boss of Starbird Fitness, Che Rong. There were many people in the gym, so he did not see Meng Chang.
From the smiles on their faces, it was obvious that they were very satisfied with the current situation of Starbird Fitness.
"As expected, Boss Li is behind this again!"
Meng Chang could not help but have a 'as expected' feeling. He also realized that it was not a coincidence that his previous plan to make a smart fitness drying rack had failed. It was inevitable!
A project that was related to Boss Li was definitely a key project that Boss Pei had his eyes on. The chances of success were extremely high!
If he had known that Boss Li was involved in the smart fitness drying rack project, Meng Chang would definitely not have made this publicity plan.
He could only say that Boss Li hid it too well.
If Meng Chang had not come to this food plaza on a whim to eat, he would not have bumped into Boss Li and the boss of Starbird Fitness. He would not have known about Boss Li's relationship with the smart fitness drying rack.
"It looks like I have to set a principle in the future: I won't touch anything!"
"I can't touch any Tengda project that Boss Li participates in."
"I can't touch any Tengda project that is highly related to the game."
"I can't touch any marketing project that Tengda burns money to give benefits."
"I can avoid most projects with high success rates as long as I remember the principle of not touching anything!"
"From the looks of it … the failure of the smart fitness drying rack's publicity should not be a coincidence but inevitable."
"In the future, as long as I strictly follow the principle of not touching anything, the chances of getting the right answer will definitely increase greatly."
"The plan for the inspiration class this time should be alright. It won't be affected."
Meng Chang was filled with joy, thinking that he was one step closer to completely unveiling the mysterious veil of Tengda and Boss Pei. He was also one step closer to steadily obtaining a commission. Thus, he happily went to eat the barbecue buffet.
Li Shi and Che Rong were chatting in Starbird Fitness.
The day before yesterday, the smart fitness drying rack had arrived one after another. After yesterday's arrangements and publicity, there had been an obvious increase in the number of customers today!
That made Li Shi and Che Rong beam with joy. That meant that they were in the right direction. The new model that Starbird Fitness had adopted was indeed promising!
Li Shi said, "I'll discuss with the other investors and invest another sum of money in Star Bird Fitness to open more branches. We have to grab hold of this opportunity and distinguish it from the other gyms in Jingzhou. "
Che Rong quickly nodded. "Thank you, Boss Li! However … won't Boss Pei be angry if we open a branch with such great fanfare? "
Li Shi smiled. "Don't worry, Boss Pei can't care about such a small matter. As long as the person-in-charge of Otto Technologies, Chang You, agrees."
"Chang You is very supportive of our plan. I've already discussed with him about priority supply. The success of Starbird Fitness means that he can sell the smart fitness drying rack to more gyms. He will definitely be very happy. "
"If you're really worried …"
"How about this? I'll talk to Chang You or the person-in-charge of Dream Realization Ventures. I'll give up some of Starbird Fitness' shares and hand them over to Tengda. Wouldn't that be it?"
Che Rong was elated. "Of course! I can feel more at ease. "
Li Shi continued, "From the looks of it, our previous plan was still too conservative. More than ten smart fitness drying racks are not enough. Many people can't use them at all. "
"When we open the new store, we might as well abandon all the equipment that no one uses. 70% of the gym will be filled with smart fitness drying racks. We'll order thirty or forty of them at once! Then, we'll create a special membership card that can only use smart fitness drying racks and treadmills. We'll give them a discount and a few props from 'Fitness Battle' … "
Li Shi and Che Rong chatted as they walked into the gym. A grand blueprint seemed to be slowly unfolding.
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