It was still the familiar style of the video. However, the content of the video this time did not seem to be limited to a certain game. Instead, it was a kind of popular science that allowed the audience to understand the past and present of the "lucky draw" in the game industry.
From the earliest game with the lucky draw, to the popularity of the lucky draw in domestic games, and finally, to why game designers, especially domestic designers, liked the lucky draw so much.
Obviously, there was only one biggest driving force, and that was to increase revenue!
To a certain extent, the lucky draw made use of the weakness of human psychology. It was precisely because most people liked to gamble on luck and the feeling of reaping without sowing that the lucky draw was so popular and lasting.
In other words, the reason why people felt happy at the lucky draw was not entirely because of how precious the prize was. That was only one aspect. More importantly, it was the psychological satisfaction that the lucky draw brought to people.
In other words, it was a feeling of reaping without sowing.
To most ordinary people, using ten yuan to draw something that was worth a hundred yuan was a strong emotional stimulation. It was the mentality of taking advantage of others.
Qiao Liang changed the topic. "Actually, there are many similar situations in business activities."
"Many businesses take advantage of consumers' desire to reap without sowing and take advantage of them. They create activities that look very cost-effective but are actually tricking consumers."
"However, in business activities, the relevant departments will be stricter. When it comes to false publicity and marketing cases that induce consumption, the punishment will be stricter. Thus, similar situations are rare."
"On the other hand, the gaming industry has gradually become a disaster area."
"That's because games are not purely commercial activities after all. They are more inclined to be cultural and entertainment activities. The value of virtual items has never been clearly defined, and the relevant departments' supervision is relatively weak. Thus, many lucky draws in games have actually become tools for game merchants to accumulate money. The rules of the lucky draw are also various and chaotic. It is difficult for players to guarantee their interests after charging up …"
Here, Qiao Liang also criticized a few games.
For example, a certain mobile game had a scandal some time ago. The official lucky draw event had all the prizes won by a few alternate accounts that had repeatedly changed their names. What's more, some observant players realized that these alternate accounts would definitely win as long as they participated in the lucky draw.
Pei Qian finally heaved a sigh of relief at this point.
"Fortunately, fortunately."
"I thought Old Qiao was going to harm me again!"
"It looks like it has nothing to do with me or Long Yu Corporation."
"Long Yu Corporation might have also organized a lucky draw, but they probably wouldn't do something as stupid as giving the prize to their own alternate account. As long as their lucky draw is completely legal, they shouldn't be affected by Teacher Qiao's video. "
Pei Qian was afraid as well. Every time he saw Qiao Liang release a new video, he felt like it was directed at him.
However, he had only been happy for two minutes when he heard Qiao Liang's words change.
"Then, some of the audience's dads might want to ask, if it's a legal lucky draw without any under-the-table manipulation, would there be no problem?"
"Of course not!"
"I've said it before. The reason why the merchants are so passionate about the lottery is because they're taking advantage of the players' desire to take advantage of them and reap without sowing.
"Even if it's a lottery without any under-the-table manipulation, no matter how cost-effective it looks, it can be summed up in one sentence: you may make a small profit, but the business will never lose!"
"That's because you have to be sure of one thing. The merchants will always understand probability better than you do."
"This is especially so for the game merchants. Any design of the lucky draw system would definitely be done by the company's high-level system designers. They would definitely ensure that the entire lucky draw activity would bring positive benefits to the game company. Everyone, please remember that luck will never defeat data. "
"What's more, the probability of the lucky draw in the game is never a true probability. It's a fake probability with countless conditions attached. Although the results seem to be similar, the inner workings are worlds apart. "
"Players are actually participating in a game where the expected return is negative and you never know the real, specific rules."
"You think that the '20% drop rate' is the rule, but there are countless other subtle rules behind this rule. They are written in the code of the lucky draw program. You have no way of knowing."
"For some individuals, the actual benefits are very high. However, if it is evenly distributed to everyone, this is a game that will definitely lose."
"As long as the sample is large enough, it will definitely be a loss from the perspective of the entire gamer community. On the other hand, the game merchants will definitely profit without any under-the-table manipulation."
"However, everyone thinks that they will be the lucky one. That's why they will be deceived again and again."
Qiao Liang quoted from many sources in the video, crazily showing off his knowledge of the game and probability.
This included the difference between 'fake probability' and 'real probability' in the game, the internal logic and operation mode of 'fake probability', and so on.
The core argument was: the lucky draw was actually a disguised promotional activity. In fact, it took advantage of people's mentality of wanting to reap without sowing. Through probability, some players would bear the losses of other players, and the game merchants would profit from it.
Any lucky draw activity, no matter how cost-effective it looked or how much the discount was, would definitely end up with players suffering losses and businesses benefiting as long as it still followed the basic characteristics of the traditional lucky draw rules.
The bullet screen comments on the video were filled with exclamations.
"I've learned something!"
"Brothers, put the protection on the public screen!"
"As a former employee in the game industry, I can say that everything Old Qiao said is true. In fact, the lucky draw is nothing more than taking advantage of people's mentality of wanting to reap without sowing to make money. It doesn't matter if you're a lucky person or an unlucky person; in fact, the game merchants will be the ones who profit in the end. What's more, the real rules of the lucky draw have never been pure probability. Instead, it was fake probability calculated layer by layer by the system designer to ensure that the final outcome of most players would be within expectations. It's really like that saying: you might make a small profit, but I'll never lose out! "
"Is Old Qiao trying to offend all the game merchants in the country? How many games don't have lucky draws now? Everyone knows that lucky draws can make money quickly. This is cutting off people's source of income! "
"After watching this video, I decisively held back my hand that wanted to draw. There's a saying that's right. In fact, people who like lucky draws don't like the prizes inside at all. They like the feeling of drawing something good. "
"Indeed, no matter how good the item is, it's actually only the moment it's drawn. After playing for two or three days or at most a week, it'll be boring. However, the desire to draw something good will always be there. That's why the next time they draw, they won't be able to control their hands. Unknowingly, they won't even know where the money was spent … "
"Old Qiao is really bold. He even dared to make such a video that exposed insider information."
As if he had foreseen the possible reaction of the bullet screen comments, Qiao Liang changed the topic in the video. "Actually, this video is also based on my feelings."
"The one who really stood up to expose this unspoken rule was not me, but Boss Pei of Tengda Corporation!"
"Everyone knows that there have been two huge hot spots in the gaming circle recently. One is the lucky draw jointly organized by Finger Games and Long Yu Corporation. The special prize is a car, which attracted a large number of players to participate. The other is Tengda Corporation's new game, 'Fitness Battle'. It uses a brand new lucky draw model that can be freely refunded."
"Now, the former is obviously more popular than the latter. Many players also feel that Finger Games and Long Yu Corporation's lucky draw will definitely be more conscientious than the lucky draw of 'Fitness Battle' since the discount is so huge and they have drawn a car. "
"That's obviously wrong!"
"That's because Finger Games and Long Yu Corporation's lucky draw is actually the lucky draw that I mentioned previously. On the surface, the products are rich, but in reality, the wool comes from the sheep. "
"If everyone doesn't believe me, you can get the ballers to show off the lucky draw records. After deducting the trash skins that they don't want, you can roughly calculate the actual benefits and see who's the one who's profiting."
"Of course, compared to other black-hearted lucky draws, this lucky draw might seem very conscientious. However, it's far inferior compared to the lucky draw of 'Fitness Battle'!"
"That's because the lucky draw of 'Fitness Battle' has actually completely broken the original normal model. That's because players can refund at will and only retain the lucky draw content that they are satisfied with. Therefore, the expectations of this lucky draw are no longer negative. It does not make players become slaves of probability while retaining the surprise brought by the lucky draw."
"Of course, the Fitness Battle is filled with virtual items. Therefore, no matter how low the price is, it will still be profitable."
"However, what's important is not the specific price, but the concept that Tengda Corporation conveys through the lucky draw of 'Fitness Battle'!"
"Lucky draws can indeed bring surprises and happiness to people. That's human nature. However, more and more merchants and game companies are making use of this mentality. In fact, they are turning the lucky draw into a tool for them to accumulate wealth. They normalize and rationalize it so that players will not know that their interests are actually damaged. "
"On the other hand, look at the mall model of 'Fitness Battle': all props can be purchased with calorie coins. Players are encouraged to work out more. Even if it's a lucky draw, it can be refunded in full. Players do not have to become consumer machines driven by desire. They also do not have to use the bad habit of using people to accumulate wealth."
"The difference between the two is obvious!"
"Considering the 515 Games Festival, Tengda Corporation has been working tirelessly to give benefits to players. What's more, it's a real 'gift', not a 'discount', not a 'disguised profit'."
"Tengda has been working hard to create a harmonious relationship with players: to create products that are worth the money, to ensure that you get what you pay for. It does not play with all sorts of complicated rules and twists and turns, nor does it use all sorts of dishonest methods to deceive players. Instead, it tirelessly guides players to establish a healthy consumption concept!"
"On the other hand, Finger Games and Long Yu Corporation, no matter how much they seem to have given up on IOI mobile games to the lucky draw, their urge to make money is still traceable."
"This difference in philosophy is the biggest difference between the two companies!"
"That car will definitely be taken away by a baller in the end, and this baller will definitely pay more than 100,000 yuan. After this baller draws a car, Finger Games and Long Yu Corporation will definitely use this topic to hype things up. They will use this case to prove how conscientious their lucky draw activities are. "
"However, this is actually a normal process that has been arranged: Use a small number of lucky players to stimulate most players, let the unlucky ones pay the bill for the lucky ones, and the game company profits from it."
"At the end of the video, I want to remind all the viewers that the lucky draw is risky. You have to be careful when recharging. This is not empty talk. That's because as long as it's a regular lucky draw, it would definitely be an investment with negative expectations. That's not a wise move. "
"If you have to draw, you should come to the Fitness Battle to draw props to your heart's content. After all, you can easily refund the money here. There won't be any losses!"
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