That night, late at night …
Zhao Xuming was at home, wearing loose pajamas and preparing to rest.
After work this afternoon, Zhao Xuming and Eric secretly visited Deposit Fitness. They were much more relieved when they saw that no one was interested in the smart fitness drying rack.
The smart fitness drying rack itself had little to do with the upcoming money-burning war between the two companies. However, according to the intelligence, the large amount of stock in the fitness equipment would put heavy pressure on Tengda Corporation's capital chain.
This also meant that Tengda had to be more cautious when it came to burning money.
Zhao Xuming and Eric both guessed that Tengda Corporation's 515 Games Festival this time would probably be all bark and no bite. It would mainly brag and would not be significantly different from the series of activities that Finger Games had organized in terms of profits.
The game was different from other industries. There would no longer be any costs after the skin was created. However, selling it too cheaply would also stimulate players' enthusiasm for spending. They would spend crazily during this period of time and spend less in the future. In the long run, it would still reduce their income.
Therefore, most game companies would never offer discounts when a new game was first released. They would only offer discounts after a few months when the game's popularity had subsided to attract players who had yet to experience it.
The preferential strategy for the 515 Games Festival could not be so radical now that Tengda Corporation's capital chain was already tight. Otherwise, the risk would be too great.
Of course, Boss Pei's style had always been unpredictable. Many competitors who tried to predict Boss Pei's actions failed. What's more, the consequences of failure were extremely serious.
Thus, Zhao Xuming did not dare to let his guard down. He had to wait for the specific preferential strategy for the 515 Games Festival to be announced before he could relax.
As for Eric, he was probably paying attention as well.
Zhao Xuming looked at the time. It was already past midnight.
There was no need to deliberately look for the specific rules of the 515 Games Festival. That was because all the official websites of Tengda's games and most of its industries had something to do with the 515 Games Festival. All of them had announced the activities of this new festival!
That included GOG's game client. It also displayed the promotional page for the 515 Games Festival in the most eye-catching position. He clicked on it to see the details.
Zhao Xuming immediately clicked on it.
Just five minutes later, his expression turned ugly, and his originally calm expression turned into one of shock.
But amidst the shock, there was also a hint of confusion and even surprise.
The reason why he was shocked was that the details were completely out of his expectations!
Originally, Zhao Xuming and Eric had speculated that Tengda Corporation would be limited by the pressure of the capital chain. Even if they wanted to organize this 515 Games Festival, it could only be a preferential activity similar to IOI.
In other words, in-game purchases would continue to be sold, just at a discount.
It could be a direct discount, or it could be a disguised discount for an event. In short, at least a portion of the money had to be collected to recover.
But how was this 515 Game Festival a discount? It was clearly a free gift!
The scariest thing was that there wasn't a single rule directly related to discounts!
The only rule that was slightly related to a discount was the random free purchase of Tengda Games. However, this was a rather marginal rule among all the rules of the event.
All the other rules could be summarized as follows: As long as the player went online to play the game, they would be given items randomly. It could be in-game items, or it could be cash!
Zhao Xuming did not dare to believe it. He read the rules from beginning to end, word by word.
He thought of some possible problems, such as what if someone with ulterior motives registered a robot account to take advantage of him.
However, on further thought, these should be small problems that could be easily resolved for the experienced Tengda.
Boss Pei had always been very professional when it came to dealing with scalpers and sheep.
A long time ago, Boss Pei had the foresight to open all of Tengda Corporation's accounts. Be it games, novels, live-streams, Tengda Life App, or even the TPDb website, they were all logged in using Tengda accounts.
In TPDb, each Tengda account had a completely different weight.
Simply put, accounts that were registered early, spent a lot, and used for a long time had a higher weight. Accounts that were newly registered, not used much, and had suspicious behavior would have a lower weight.
Even if someone had ulterior motives for raising accounts, their behavior patterns and the characteristics of the accounts were very obvious because they were all operated by robots. It was very easy to investigate.
That way, even though it looked like 'random free orders' and 'random money', the higher the weight of the account, the better the rewards. Those accounts with lower weight might be symbolically given a penny or not even a penny.
These were all very normal operations for Tengda, which had the final right to interpret the event. Gamers would not be disgusted by it. After all, gamers had high authority accounts with real money in their hands. It would also be beneficial for them to punish the sheep.
There were only so many benefits. If they were taken away by the sheep, wouldn't the real players receive fewer benefits? Everyone must understand this logic.
Thus, there was no problem with this rule.
The problem was that this event was too extravagant!
Even though there were many ways to guard against robots and sheep, Tengda had such a huge user base. If everyone went online to receive benefits, the expenses would still be astronomical.
What's more, it was completely different from what Zhao Xuming and Eric had predicted. This 515 Games Festival was not a 'discount' at all, but a 'free gift'!
This also meant that the price Tengda Corporation had to pay was obviously higher than Finger Games and Long Yu Corporation!
At first, Zhao Xuming had thought that if Tengda Corporation used a 'discount' method to organize the event, there would be a lot of room for maneuverability in the money-burning war between both parties.
For example, I'll give a 40% discount, and you'll give a 50% discount. However, the value of the props in the two games was different. It was difficult for gamers to tell which one was giving a bigger discount.
What's more, the intensity of this discount could be adjusted according to the situation. It was completely controllable to increase the discount.
However, Tengda had done it in one go and given it away for free!
That way, even though the value of the goods in the two games was different, one was a 'discount' while the other was a 'free gift'. Gamers could still tell at a glance which was more cost-effective.
Obviously, it was better for Tengda to give it away for free!
Before the price war officially started, gamers' attention was already attracted by Tengda's 515 Games Festival. Even IOI's old gamers were envious and looked down on IOI's activities. What else could they do?
They had been completely crushed by the other party as soon as the competition began!
However, in the midst of his confusion, Zhao Xuming felt that there was still a turning point in this matter. It might even be an opportunity.
Boss Pei was indeed generous with his actions, but Tengda's financial problems would become even more serious.
Originally, he could have recovered by organizing a discount event. However, Boss Pei insisted on giving it away for free in order to surpass Finger Games and Long Yu Corporation.
The result of trying to impress others at one's own cost was usually to swallow one's teeth.
However, was Boss Pei bluffing, or was he full of confidence and strategizing?
No one could guess.
Zhao Xuming's cell phone rang while he was thinking.
Sure enough, it was a call from Eric.
"Boss Zhao, you've seen the specific rules of the 515 Games Festival, right?" Eric's voice was low. Obviously, this matter was completely out of his expectations.
Zhao Xuming nodded. "I saw it. What should we do? "
Eric's voice was a little serious, but it was still calm. "There's no rush. Let's observe first."
"Who can laugh last in the money-burning war depends on who can burn longer. The 515 Games Festival has indeed completely suppressed us in terms of benefits in the early stages, but how long can such benefits last? Even if we can last for a week and the entire Games Festival, what about after that? Does Tengda still have the strength to deal with our new round of attacks? "
"This is a long war. Only those who have the last laugh will have the best laugh!"
Zhao Xuming quickly said, "Understood!"
"Boss Pei's move can be said to be cutting off all means of retreat. It might be able to greatly stimulate morale in the short term, but it is not strong enough."
"In other words, Boss Pei did not leave much leeway or retreat for himself. As long as we persevere, the longer we persevere, the more advantageous it will be for us! "
"I will definitely observe Tengda's movements at all times and not let go of any clues!"
Zhao Xuming felt much more at ease after hanging up.
He had been a little shocked by the benefits of the 515 Games Festival previously. It was as if he had just tried to add a few chips at the gambling table when Boss Pei had directly 'all in'.
That had caused huge psychological pressure on Zhao Xuming, and he had deep doubts about the strategy he had prepared.
However, now that he had calmed down and thought about it, it seemed like there was another way to interpret this matter.
Tengda Corporation's money could not be generated out of thin air, right? There would always be a time when it would be spent. The inventory of the smart fitness drying rack was piled up like a mountain. The movies and games of Mission and Choice were still in the payback cycle. Coupled with Tengda's other industries that were in development … Tengda should not have much money no matter how one looked at it.
In that case, was Boss Pei bluffing by doing this?
He wanted to make it seem like he had sufficient funds and was not afraid of the price war. Did he want to scare Finger Games and Long Yu Corporation away?
Boss Pei was old and cunning. He knew what was real and what was fake. He loved to play mind games.
He wanted to see if Tengda could still fork out money to spend after the 515 Games Festival as long as Finger Games and Long Yu Corporation's money-scattering activities could continue!
The more Zhao Xuming thought about it, the more he felt that the situation was not as pessimistic as he had thought at first. Instead, he became optimistic!
He calmed down and went to sleep peacefully.
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