The next morning, Pei Qian went straight to the office after breakfast.
Today was Friday, and tomorrow was a rest day. Thus, he had to make arrangements for burning money as soon as possible.
After watching the news conference between Finger Games and Long Yu Corporation yesterday, Pei Qian only spent half an hour to think of a counterattack plan.
In any case, Pei Qian was more active than anyone else as long as it involved spending money. His original procrastination immediately disappeared, and it was replaced by extremely high efficiency!
As the proposal this time involved many departments, Pei Qian immediately called Assistant Xin over.
"This is the rough plan for the '515 Games Festival'. Take a look, improve it a little, and then arrange for the relevant departments to do it."
Pei Qian immediately handed a document to Assistant Xin.
Assistant Xin took it and quickly scanned it.
There was a slight fluctuation in her usually calm expression.
Assistant Xin said, "Boss Pei, is this a measure to deal with Long Yu Corporation's price war?"
Pei Qian nodded. "Yes, you can understand it that way."
Assistant Xin hesitated for a moment before saying, "Boss Pei, I think it's necessary to remind you that if we follow this plan, there will be a certain risk to our capital chain."
"My idea is that we can do this series of activities, but it's best to pair it with some revenue-generating activities. That would be safer."
"Of course, how we do it depends on your arrangements."
Assistant Xin would not express her opinions under most circumstances. However, she felt that the plan this time was a little inappropriate. That was why she could not help but restrain herself from reminding him.
Boss Pei's plan could be seen as a variant of the previous' 1024 Digital Day ', but the focus was different.
The previous 1024 Digital Day could be summed up in three words: 'huge discounts'. They would subsidize customers in various industries, burn money to earn popularity, and increase brand awareness.
However, 1024 Digital Day was mainly focused on physical industries. For example, Fish-Catching Take-Out's dishes were discounted and delivery fees were waived. Upwind Logistics could be used to send parcels to reduce delivery fees and cancel the commission for other delivery companies. ROF Computer-Installation could also provide free door-to-door delivery services and installation fees. It could also be randomly upgraded …
Since then, 1024 Digital Day had basically followed this plan every year. However, some new content had been added. For example, there was Otto Technologies.
For example, after Otto E1, there was also a subsidized purchase event during 1024 Digital Day.
Since the official platform had promised that the E1 cell phone would not be reduced in price, they bought it at the original price. However, they would give some gifts after buying it.
Another example would be Deposit Fitness and Sloth Apartments. During 1024 Digital Day, customers could also obtain a certain discount when spending in these industries.
Even though 1024 Digital Day had undergone some changes, its main focus was still on physical stores and digital products.
The '515 Games Festival' that Boss Pei had given this time had shifted the focus of the preferential activities to games and games-related industries.
The specific rules are as follows.
The 515 Games Festival lasted for a week, from May 15th to May 22nd.
During this period, anyone who played games with friends in Ocean Stronghold, GOG, and other online games would be able to obtain a gift bag every day. They would randomly obtain props in the game, including epic weapons and rare skins.
During this period, there was a certain chance that anyone who bought standalone games such as Repent and be Saved, Struggle, Mission and Choice would be exempted.
As long as one accumulated online time in any Tengda game for an hour a day, one would be able to obtain a random red packet return. The lowest was 0.1 yuan and the highest was 888 yuan. What's more, it was not a token, but cash!
Watching the GPL competition on Bunny Tail Live-Stream would allow one to receive gifts from the website. These gifts were all paid gifts. After rewarding the live-streamer, the live-streamer could receive real money.
There was a chance of winning a prize when watching the competition live in the GPL. It could be a free ticket on the spot, or it could be a rare skin or limited figurine.
Another very important point was that G1 cell phones and smart fitness drying racks had to be stocked up in large quantities.
Other than that, there were also some miscellaneous rules and regulations, but that was the main point.
Assistant Xin could tell that these rules were obviously to deal with the price war between Finger Games and Long Yu Corporation.
At yesterday's news conference, Finger Games and Long Yu Corporation had come aggressively. Boss Pei had quickly responded. That was very normal.
However, there were two very obvious problems with Boss Pei's series of measures.
The first problem was that almost all the activities had no threshold. What's more, these activities were not discounts but free.
There was a huge difference between a discount and giving it for free!
Take the game for example. Be it the game itself or the skins and props in the game, the game company would still earn money if there was a discount, even if there was a discount.
After all, after the game was developed, there would be no cost no matter how many copies were sold. It was nothing more than copying and pasting the same code countless times.
Thus, most game manufacturers often organized promotional activities. No matter how much the discount was, they would still earn money.
In fact, they might even earn more than selling at the original price because the discount was more intense and attracted more players.
However, Boss Pei's actions were not preferential at all. He was giving them for free!
There was no discount at all. Instead, he logged in and gave them items. He even gave them cash directly!
On the other hand, giving props for free did not seem to cost much. However, players who were originally planning to buy a certain prop happened to be given this prop. That meant that they would not spend the money anymore. To the game developers, it would still be an overdraft of their future income.
All in all, they were burning money to buy popularity. This kind of behavior basically could not recover. The popularity that they burned might not be able to convert into income in the short term. In fact, many people would feel too good about it and dispel their desire to spend.
The second question was, why did Boss Pei specially emphasize that G1's cell phones and smart fitness drying rack be stocked? What did this have to do with the "515 Games Festival"?
At the end of the day, these two questions were actually the same question. The pressure of money was huge!
Assistant Xin was very clear about the company's current financial situation. Tengda Corporation had always been very rich but it had recently invested a large sum of money in Mission and Choice and had not been able to recover it for the time being. Then, Slow Movement Workspace had invested a large sum of money. Coupled with the expenses of the artificial intelligence laboratory and other projects, the company's available funds were not as abundant as before.
The subsidies for this "515 Games Festival" were all real money. Ten million yuan would not be enough. It would probably be in the hundreds of millions. If the stock of cell phones and smart fitness drying racks were added, the amount of funds needed would be even more terrifying.
Tengda's various industries were still earning money continuously but this behavior was like dancing on the tip of a knife. It was very easy for a sum of funds to not be able to turn over quickly and there would be problems.
What's more, if Finger Games and Long Yu Corporation held another news conference and burned more money, should Tengda follow them or not?
Although this risk could be resolved, in the end, there was only one sentence: there was no need for this.
They were all burning money anyway. Why take the risk if they could burn money safely?
Thus, Assistant Xin could not help but mention that she hoped that it could be done in conjunction with the operations. It would be safer to recover blood while transfusing blood.
Pei Qian smiled slightly. "Match the operations? Of course not! "
"What is a 'festival'? The meaning of a festival is to celebrate and be happy. Are we doing a lot of marketing activities for customers to celebrate or to take money from customers' pockets? "
"Normally, we can do preferential activities. However, during the '515 Games Festival' and '1024 Digital Day', what we have to do is to completely subsidize and give back to customers. We have to pay out of our own pockets so that customers can obtain 100% of the real benefits!"
"If we secretly carry out operations and subsidize while earning money, that would go against the original intention of this festival. This so-called 'festival' would not be able to obtain a high degree of recognition from customers. In the end, it would only become a 'big promotion' that other ordinary businesses often have. No one would remember it."
"Wouldn't that be picking up sesame seeds and throwing watermelons?"
"As for the problem of funds, there's no need to worry at all."
"Tengda's various industries are still earning money continuously. Even if there are really some problems with funds, there are ways to solve them. For example … Can't we just sell a building or something? "
Pei Qian's wishful thinking was already earth-shattering.
Of course, he knew that this combination would put a lot of pressure on Tengda's funds. However, the problem was that if Tengda's funds were not under pressure, he would be under a lot of pressure when he settled the accounts!
When other people were calculating these problems, they would subconsciously give a little more advance.
For example, if the company had 100 million yuan in its account, they would only dare to spend 60 million yuan at most. They would have to leave at least 40 million yuan for emergencies.
What if something happened and they needed money urgently?
However, Pei Qian would always think too much when considering the problem.
If there was 100 million yuan in the company's account, they would have to spend 130 million yuan.
That was because the facts had already proven that Tengda Corporation's ability to earn money inexplicably was too strong. Tengda Corporation might have already earned another 50 million yuan just after spending this 100 million yuan!
Therefore, Pei Qian gave enough advance this time.
As for the risk, it was nothing more than a lack of funds. Some activities could not be carried out halfway.
However, this risk was nothing to Pei Qian because he had bought a few buildings to build Sloth Apartments previously. These buildings had all appreciated.
According to the rules of the System, fixed assets were equivalent to a huge reservoir. When Pei Qian had too much System Funds on hand, he could quickly consume it by buying buildings. When Pei Qian had insufficient System Funds on hand, he could sell these buildings to turn them back into funds.
The only problem was that if he bought too many buildings, it might cause the fixed assets to take up too much of the System Funds. The losses would then be converted into Personal Wealth.
Selling one or two buildings could also reduce this risk. Why not?
What's more, Pei Qian had a backup plan. It was the System's mysterious reward for this cycle: Consuming Personal Wealth could increase the amount of profits given away by a certain industry. The ratio was 1: 100, and the maximum consumption of Personal Wealth was 100,000 yuan.
In other words, if he could not finish burning the money, Pei Qian would grit his teeth and spend 100,000 yuan. Then, he would instantly increase the profit limit of a certain industry by 10 million yuan and give it all away for free.
This 10 million yuan was purely giving away profits for no reason. The System would not stop him even if he gave customers cash for free.
At the moment, Pei Qian had not used this rule.
That was 100,000 yuan. If he could spend all the System Funds without using this rule, why would he have to pay out of his own pocket?
The current money-burning policies were all within the scope allowed by the System. It was normal for Tengda Corporation to be forced to burn some System Funds as a counterattack because it was facing external competition. The System believed that this was reasonable after dynamic evaluation.
In other words, the System would not have approved an event like the 515 Games Festival if not for the burning competition between Finger Games and Long Yu Corporation.
That was why Pei Qian was so grateful to Eric. Eric's actions were like charcoal in snowy weather!
In fact, Pei Qian could not wait to see Eric burn more money. That was because the more money he burned, the more money the System allowed Pei Qian to burn. In addition to the ten million yuan that he had given up for no reason, Boss Pei was going to lose a lot of money this time!
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