After returning to the company, Meng Chang sat at his desk, drank some water, and rested for a while. Then, he began to consider the publicity plan for the "smart fitness drying rack".
There were only two relatively new products in Tengda this month. One was the G1 cell phone, and the other was the smart fitness drying rack. The publicity plan for the former had been cancelled.
In other words, Meng Chang would receive a basic salary even if he did nothing this month. He would receive a basic salary even if he did a publicity plan for the smart fitness drying rack in the worst case scenario.
Since that was the case, Meng Chang did not feel any pressure. That was because there was nothing to lose even if he failed.
"Speaking of which, this product is really tricky. It looks like I have a chance this time!"
Meng Chang suddenly felt that the publicity plan was very promising after seeing the smart fitness drying rack and experiencing it personally.
That was because this product was indeed not a proper product.
As an entrepreneur, Meng Chang was obviously familiar with the product manager's workflow. For such a product, he had to first determine the target demographic it was aimed at and determine its unique advantages compared to the competition. Then, he could formulate the corresponding publicity plan according to the characteristics of the product.
Of course, to Meng Chang, he should try his best to avoid the advantages of the product in order to achieve the worst effect in the publicity plan. Instead, he should hint at the shortcomings of the product.
Meng Chang created a new document and began to analyze it.
"What is the greatest advantage of this product?"
"First of all, it can be linked to the game. It can nurture the characters in the game through fitness training. What's more, it has an artificial intelligence module that can allow simple communication. "
"These are all advantages compared to traditional fitness equipment. That's why I definitely can't mention a single word in the publicity."
"Secondly, its training program is more comprehensive. It can basically train the core muscles of the entire body. What's more, there are games as teaching materials. It's very easy to get started. There are also very perfect after-sales services for delivery, assembly, and even moving."
"Yes, these are also its unique advantages. That's why I definitely can't mention a single word in the publicity."
"Finally, it has another advantage that can't be considered an advantage. It can also dry clothes."
"When this fitness equipment is idle, there are many places above it that can be used to hang clothes. Although it takes up a lot of space, it can still be used to dry clothes. "
"Although other fitness equipment can also be used to hang clothes and dry sheets, it's inconvenient to use them. There's no place specially designed for hanging clothes on the equipment."
"Yes, so I should start from this point and publicize it in the promotional video!"
Meng Chang quickly found an excellent direction for publicity: He ignored the two biggest advantages of the smart fitness drying rack and did not mention it in the promotional video. He focused all the space on the most ridiculous and marginalized functions of the equipment.
"Next up is the style of the promotional video."
"If you emphasize the function of the product 'drying clothes', then regardless of whether the style is serious or humorous, it will eventually become ridiculous and funny."
"But as long as everyone smiles after watching it and doesn't have the urge to buy it, there won't be a problem."
"We still need to find a celebrity for this promotional video."
"Hmm … Who are you looking for?"
Meng Chang fell into deep thought.
According to a normal train of thought, he would definitely find a popular young actor, regardless of gender, who would definitely have a good figure.
It was fitness equipment. Finding a spokesperson with a good figure would be more convincing. It was just like looking for a spokesperson for a shampoo advertisement. No one would look for a bald celebrity, right?
However, Meng Chang did not want to do positive publicity. He wanted to do his best to prevent this thing from being sold.
Therefore, Meng Chang immediately decided to find a celebrity with a bad figure!
However, on further thought, it was not easy to find such a celebrity.
That was because most celebrities paid a lot of attention to body management. If they wanted to find bloated celebrities, they would have to find "gold medal extras" and "special actors". Such actors were relatively rare.
What's more, people who did not rely on their looks and figures to survive in the film industry were often truly capable actors. Their acting skills were extremely good, and there was a certain level of danger in finding them to be a spokesperson.
It would be best to find a fat and not very popular supporting role.
Meng Chang thought about it for a long time. Suddenly, his eyes lit up as he thought of a candidate.
Lin Jiaqiang!
This name was very unfamiliar to many people, but as long as he mentioned it, everyone would know that he was one of Zhang Zuting's best friends.
As an outdated Best Actor, Zhang Zuting had a few good brothers who were supporting roles when he was filming movies back then. For example, Ah Jian, Ah Xiong, and Jiaqiang were all Zhang Zuting's good friends.
After these people gradually became outdated, other than Zhang Zuting who could still use his handsome image as a middle-aged uncle to get some movies, the other supporting roles were in a worse state. Some of them were even reduced to performing at the opening of real estate.
Among them, Lin Jiaqiang was the most miserable one. Because he could not get any shows, he fell into a contract dispute with the management company. Thus, his life was very poor. He could only rely on Zhang Zuting and his other friends to survive.
Boss Pei had asked them to film a series of advertisements for Bloody Battle Song: The Powerful Version. "I'm Zha Zhuti, come and bite me if you're a brother" had become a golden sentence on the internet at that time. After that, these brothers also filmed advertisements and were jokingly called the "Five Tiger Generals of Bloody Battle Song" by netizens.
It was said that Boss Pei's offer at that time should have been quite high. It should be able to greatly improve the living conditions of these people.
The more Meng Chang thought about it, the more he felt that this brother was very reliable.
That was because Lin Jiaqiang was a fatty who weighed more than 100 kilograms. He was the kind who would pant when he walked. Letting him film this fitness equipment advertisement was too in line with Meng Chang's requirements!
At that thought, Meng Chang immediately arranged for his subordinates to contact him.
Tengda did not lack publicity funds, and Lin Jiaqiang lacked money. Coupled with Zhang Zuting's relationship, they would definitely be able to invite him.
Meng Chang's thoughts suddenly surged like a spring after deciding on the main actor of the promotional video. The general outline of the entire promotional video surfaced in his mind.
He immediately typed quickly on the keyboard and wrote it in the document.
…
At the beginning of the video, there was a voice-over.
"Strong chest muscles."
"Strong latissimus dorsi."
"Eight visible abdominal muscles."
"Biceps full of strength."
"They symbolize the exuberant male hormones. It is the dream of every man!"
At the same time, Lin Jiaqiang appeared in the camera. Along with the voice-over, he showed off the fat on his chest, back, abdomen, and arms.
Of course, he would wear a loose sports vest to prevent the advertisement from being too eye-catching.
"However, most people do not have developed muscles. They only have fat that can't be chased away no matter what."
Lin Jiaqiang stopped helplessly after posing a few times and pinched the meat on his belly.
"Is there any fitness equipment that can allow you to have these handsome muscles that you can't buy no matter how much money you spend at home without leaving your house?"
"Of course!"
The Fully-Automated Fitness drying rack appeared on the screen. Lin Jiaqiang looked at it with a very happy and expectant expression.
"The smart fitness drying rack supports a maximum weight of 350 pounds — a weight that you will never use. That's because you might realize that you actually hate fitness after trying it once or twice. "
The scene changed. Lin Jiaqiang was using the smart fitness drying rack to exercise. However, he quickly lost interest and stood up with his tongue out.
"However, you're very wrong if you think it will eat dust."
"Not only can this latest equipment allow you to exercise at home, but it will also give you what you really want — a place to dry clothes!"
The scene changed. Lin Jiaqiang carried a pile of freshly washed clothes and placed them on the seat of the smart fitness drying rack. Then, he picked up the clothes rack and hung them on the bar above the smart fitness drying rack.
"The smart fitness drying rack is tailored for the drying needs of white-collar workers in the city. It can dry up to ten pieces of clothes at the same time. At the same time, it is equipped with an automatic blowing function to speed up the drying of clothes!"
The smart fitness drying rack was already filled with clothes. The ribbons from the air outlet floated up, and the clothes were bathed in the breeze. Lin Jiaqiang smiled in satisfaction as he felt the breeze.
"What's more, you don't have to worry about it taking up too much space. Its seat is a very user-friendly folding design. As long as you fold it up, you can obtain an exclusive space to dry clothes."
"There's also a cup holder on it that can hold beer or red wine. It's a hidden design so that you can use it to drink a few glasses occasionally. Of course, you can also use it to hold water cups or energy drinks when you resume training, although I know that scene will never happen. "
Lin Jiaqiang took out a can of beer from the smart fitness drying rack, raised his head, and drank a few mouthfuls. He gave a thumbs up.
"Every customer who orders will also be given a set of sportswear for free. It's very comfortable and can be worn as pajamas."
"What are you waiting for with such a functional smart fitness drying rack? Hurry up and order it! "
…
Meng Chang read it again after writing the general outline of the promotional video and nodded in satisfaction.
Yes, very good!
If this advertisement were to be aired, surely no one would buy it, right?
This advertisement first gave the audience a very bad psychological hint through Lin Jiaqiang's image. Then, it exposed the fact that "even if you buy home fitness equipment, it will also hang clothes intelligently. You will definitely not use it".
In short, it was completely the opposite of the target user's desire to buy!
Not only that, the advertisement did not reflect the game 'Fitness Battle' that was compatible with the smart fitness drying rack at all. It also did not mention the smart system on it. It was even more vague about its fitness function.
The more Meng Chang thought about it, the more he felt that it was perfect.
Customers would definitely laugh it off as long as this promotional video was released and combined with the smart fitness drying rack's originally very lame product positioning, right?
Of course, there would definitely be people who would buy it out of curiosity. However, this thing was very expensive and it took up a lot of space. There would definitely not be many people who would buy it.
As long as the publicity did not have the desired effect and the smart fitness drying rack did not sell much, wouldn't the commission be stable?
The more Meng Chang thought about it, the more optimistic he became. Suddenly, his passion for work burst forth once again!
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