May 4th, Friday …
Shanghai, Long Yu Corporation's headquarters.
Eric was reading a report seriously in the conference room while Zhao Xuming sat by the side and waited patiently. From time to time, he would carefully observe Eric's expression.
After a long time, Eric put down the report and nodded. "Yes, the standard of this report is not bad. It might not be perfect, but it's still very valuable as a reference."
Zhao Xuming felt relieved and quickly said, "Of course. In order to complete this report, my colleagues have placed great importance on it. They have checked a lot of data and distributed a large number of questionnaires."
"It would be our honor if we can help you."
Eric put the report aside. "Let's end the report for now. We can't relax now. There's still a lot of work to be done."
"In terms of the overseas league, we are at a disadvantage apart from the European and American regions. The development of the mobile game version is not smooth either. The previous version did not have data interoperability. I've already reported it to the headquarters. They said that they would modify it and work hard to achieve data interoperability. However, the result is that the mobile game will be delayed for a period of time before it can be released."
"The popularity of Mission and Choice has made GOG's new hero, 'Skylark', popular again. This is bad news for us …"
During this period, the confrontation between GOG and IOI was mainly focused on four different areas.
The first area was the overseas league.
Up until now, the overseas leagues of the two games had basically been organized. Of course, they were mainly concentrated in relatively developed regions.
After all, there had to be a player base before there would be players and audiences. Only then would the league be popular.
The holding of the overseas league was also accompanied by the promotion of the overseas server.
Finger Games and Tengda Corporation used two different promotion plans: Finger Games took over everything. They were in charge of the promotion of the league in various regions around the world and opened branches in various regions to operate them. Tengda, on the other hand, worked with the local big companies and gave them full freedom.
The facts proved that Tengda Corporation's method was obviously more effective in the early stages.
These big companies were familiar with the local situation. What's more, working with Tengda was profitable. Naturally, they worked hard to promote. Finger Games had a stronger influence in Europe and America, so both sides were evenly matched. However, GOG obviously had the upper hand in regions such as the South American Region, Eastern Europe, East Asia, and Southeast Asia.
The second area was the mobile version.
Finger Games had been developing a mobile version of IOI. They were quite efficient. They had already released the first beta version and were ready to start testing it.
However, after Eric obtained the test version, he immediately called the higher-ups and asked them to cancel the test and continue developing it.
That was because Eric realized that the test version of IOI's mobile version did not achieve complete data interoperability!
Obviously, the person-in-charge of IOI's mobile game research and development at Finger Games did not think so much. He only transplanted a portion of the heroes that were suitable for mobile games in IOI over and changed them to be controlled by virtual joystick and skill roulette. Then, he symbolically transplanted a few skins.
As for the fees, they had originally planned to re-charge for heroes and skins.
At first glance, this seemed very reasonable. Porting client-side games to mobile games also required development, and it required a lot of manpower. If the client-side game bought the skin and used it casually, then where would the money from developing the mobile game come from?
However, Eric's overseas call made the higher-ups realize the seriousness of the problem.
This was not just a mobile game. It was part of the price war with GOG!
One had to know that GOG's data was interconnected. If gamers realized that the data of IOI client-side games and mobile games were not interconnected and they had to buy new skins on mobile games, they would explode again.
Finger Games had already been scolded by gamers once because of the price of heroes and skins. They definitely could not make the same mistake again.
Eric could not help but feel emotional. This was how fighting with Boss Pei was. One could not relax for even a moment!
That was because Boss Pei was always in front. As long as he relaxed even a little, he would definitely walk into the trap that Boss Pei had dug previously.
However, with this delay, the release time of IOI's mobile version would have to be delayed again.
The third area was the ICL and GPL league.
There was nothing much to say about this. The ICL league was still being beaten by the GPL league.
What was worth mentioning was that the three most popular sources of the ICL league were FV Club, the unofficial commentary of Bunny Tail Live-Stream, and the BP Performance Competition. These three popular sources were all related to Tengda …
The fourth area was the current domestic market operations of IOI and GOG.
There was nothing much to say either. IOI was still being beaten up by GOG.
What was even more frightening was that the market share of the two games was not on the same level to begin with. Recently, with the release of the movie 'Mission and Choice' and the release of the game, GOG's market share was still rising. It was still squeezing IOI's living space!
That was because GOG and Mission and Choice were working together to introduce a new hero, 'Skylark'.
Originally, GOG had helped Mission and Choice generate popularity. However, after Mission and Choice became popular, it helped GOG generate popularity instead!
Thus, Eric had not had an easy time during this period of time. All sorts of things made him a little busy.
In order to defeat Boss Pei, he had to take time out to study Boss Pei's thinking pattern and try his best to know himself and the enemy.
Of course, Eric had already studied Boss Pei's thinking pattern half a year ago and made the judgment of Boss Pei as a 'gambler'.
Now, he had asked Zhao Xuming to bring the people from Long Yu Corporation to produce this report to further confirm his thoughts.
The facts proved that everyone had the same opinion. That made Eric even more confident.
How to make use of Boss Pei's' gambler 'mentality was the key to breaking his undefeatable legend!
After sending Zhao Xuming away, Eric was alone in the conference room, combing through the information he had recently obtained from beginning to end.
"Every time Boss Pei succeeds, there is a very crucial factor."
"That is, Boss Pei seems to always be able to 'break the circle'. That's very magical."
"Take 'Mission and Choice' for example. Almost everyone thought that it would be impossible to recoup its costs after knowing about the investment in this game and movie."
"That's because the market for games and movies is only so big and there are only so many loyal users. It would be impossible to recoup its costs according to conventional data estimates."
"However, it is obvious that we cannot use conventional data to measure it from the sales of the game and the box office performance of the movie. In other words, 'Mission and Choice' attracted many people who do not watch sci-fi movies or even movies. It also made many people who do not often play RTS games willing to fork out money. "
"On the other hand, movies and games can also enter the overseas market. That will be another additional income."
"It is precisely with these additional groups and additional income that not only did 'Mission and Choice' not incur losses, but it could also become popular and earn a huge sum of money."
"This is Tengda Corporation's strength, but it could also become its fatal weakness."
"That's because Boss Pei often does things that are extremely risky but also very rewarding. Thus, once he 'breaks the circle', he can always create miracles. However, if he fails, the entire Tengda Corporation would definitely suffer a huge blow. "
"This is also consistent with my previous speculation: Boss Pei's secret to promoting GOG quickly is actually to burn money. Boss Pei is a gambler. He and Tengda Corporation are dancing on the tip of a knife. The company's ability to resist risks is not strong. "
"Therefore, if we want to win against Boss Pei, we have to make an issue of this."
"Now should be the weakest time for Tengda Corporation's capital chain. It's also the best time to make a move!"
Eric had mentioned a number when he asked Boss Pei three questions previously: 100 million US dollars. He said that this was the upper limit of the amount of money that Dayak Corporation could afford to burn.
Eric felt that these words had most likely established an anchor point in Boss Pei's mind and played a certain role.
In other words, Boss Pei would probably set aside about the same amount of funds to deal with Finger Games' money-burning war. Even if there was some surplus, it would not be much.
The money-burning war had been going on, from IOI's local server to the domestic league, and then to the overseas league and mobile version …
However, Eric did not bet all his chips on it. Instead, he carefully burned money while observing.
Now, Eric felt that the time was right.
Tengda Corporation had expended a huge amount of funds for Mission and Choice some time ago. Movies and games might be able to earn money, but it would still take a long time to recoup the funds.
In addition, Tengda Corporation had recently started many new projects and needed a lot of stock for cell phones. Cash flow must be very tight.
It was obviously the best time to burn a lot of money at this point in time!
If Boss Pei did not follow, then such a huge sum of money would be very effective. It would instantly reverse the offensive and defensive trend of IOI and GOG. If Boss Pei followed, then Tengda Corporation's already fragile capital chain would become even more precarious.
Eric could not help but smile smugly. After hiding for so long, he had finally found a perfect opportunity to turn the tables!
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