Publicity accounted for a large portion of the cost of other movies. This would also affect the final income of the film company.
The producers and distributors of some movies liked to sign VAM agreements. For example, the producers would authorize the minimum distribution rights of the movie to the distributors at a total box office of one billion yuan. That way, the producers could directly obtain more than 300 million yuan in guaranteed income.
The advantage of doing this was that the producers could take less risk. Even if the movie's box office failed miserably and they lost everything, these losses would be borne by the distributors. The producers could still obtain more than 300 million yuan from the distributors.
However, if the box office of the movie exploded and exceeded one billion yuan, only a small portion of the extra money would be given to the producers. The distributors would take the majority of the money.
Of course, not everyone was qualified to sign such an agreement. Usually, only famous directors' signature movies could receive such treatment.
However, this also reflected the fact that the distribution company had a lot of say in the film industry. If a movie wanted to become popular, it had to spend a lot of resources on publicity. The distributor would definitely not be able to get less money when it came to splitting the money.
If the distributor paid for the publicity and distribution fees of the film in advance, the distributor would charge 12 to 20% of the box office as a distribution fee. If the distributor promised to guarantee the minimum, buy out distribution, advance production fees, and so on, the distribution fee would be even higher.
In order to reduce the risk, many film producers would not bear the publicity fees themselves. Thus, a large portion of the final box office income would have to be paid to the distributor as a distribution fee.
Many movies looked like they were doing well at the box office, but the producers still lost money because of this reason.
However, Mission and Choice was an anomaly. The box office might have exploded, but they did not spend much money on publicity!
Under the situation where the distributor did not bear the publicity fees, they could only collect 5 to 15% of the box office that belonged to the distributor as a distribution fee. The proportion of the box office that could be distributed was only 2 to 6%.
The specific ratio would be adjusted according to the weight of the two parties' words.
Fei Huang Workspace, which had the successful experience of Tomorrow is Beautiful and had a close relationship with Shenhua Film and Television, obviously had a higher say.
In other words, the 1.5 billion box office earnings that Mission and Choice obtained would be at least 10% more than other movies when it came to splitting the profits!
For a box office of this level, every one or two percentage points could be a difference of tens of millions.
What's more, these calculations were based on the current 1.5 billion box office.
The movie was going to be delayed for another two months!
Of course, according to conventional experience, even if it was delayed for two months, the box office would not fluctuate too much. It would be good if the delayed box office could reach 5% of the total box office.
The box office earnings were 1.5 billion yuan, and the delayed box office earnings were at most 60 to 70 million yuan.
That was because a movie would become popular very quickly after its release. Within a month of its release, those who wanted to watch it had already watched it, and those who did not want to watch it would not watch it again. The box office that was supported by some "fish that slipped through the net" would not be much, and the cinema chain would not be so stupid as to give so many screenings.
However, the problem was that Mission and Choice did not have any publicity at the beginning, so it had more stamina to begin with. The box office performance on the 30th day was obviously higher than average. The proportion of delayed box office was probably better than other movies.
That was another tens of millions in the box office!
What's more, delaying the release of the movie would continue the popularity of the movie. The higher the box office earnings, the higher the box office earnings of domestically-produced movies. Many domestic video websites wanted to buy the film's copyright and upload it to their own websites, so they had to offer a higher price …
Pei Qian slumped into the boss's chair, feeling lost.
At first, he thought that he would be dead once Mission and Choice stopped screening. That was why Pei Qian was prepared to take a look at the box office and accept the cruel truth.
However, after taking a look, he realized that he was not dead yet. He had to be cremated again. The crematorium had only just begun to heat up!
"This is bad. The benefits of the 515 Games Festival are still too little …"
Pei Qian felt hopeless.
The saddest thing in the world was to think that he had successfully completed the mission and spent a huge sum of money. However, he realized that another huge sum of money was about to enter his account!
What should he do?
Pei Qian could only open the details of the 515 Games Festival again and think about how to salvage the situation.
Tengda Corporation's president's office was filled with sadness.
…
At the same time, Long Yu Corporation was in a completely different situation.
Zhao Xuming rushed to the conference room excitedly and saw Eric.
"Good news!"
"The development team of Eternal Hunter has just announced that they have decided to postpone the official release of the game to next month due to technical reasons!"
Eric put down his work and looked up. "Oh?"
His eyes were also filled with surprise.
Logically speaking, it was very normal for game manufacturers to skip their tickets. Some skipped a month or two, some skipped half a year. There were only more, but not the most.
Something like this that only skipped two weeks was not considered big news.
However, this was huge news for Eric and Zhao Xuming.
Eric chuckled. "It's probably an excuse to say that it's a technical reason. After all, Eternal Hunter has already gone through two rounds of testing. There are no malignant bugs and the game is still operating well. "
Zhao Xuming nodded. "That's right. They're probably trying to avoid us!"
"That's good. We didn't want to collide with them at first."
Eternal Hunter was an action-type mobile game that had been developed with a huge sum of money. It had been publicized a few months ago, and it was quite a big deal.
Before that, the game had already gone through two rounds of testing. The overall reputation was not bad and it was very popular.
The only problem was that the official release time of the game was set to be this Saturday. It clashed with the release time of IOI's mobile version.
That made Zhao Xuming worried for a while.
He had absolute confidence in IOI mobile games and would not be at a disadvantage against any opponent, it would not be good if they collided.
That was because there were only so many channels in the country and so many recommendation spots.
For example, the various cell phone application markets would definitely discuss cooperation with these games in advance and give their best recommendation spots to the games that were released this month.
IOI mobile games might be able to obtain the best recommendation spots, but Eternal Hunter would definitely be recommended by other good players. That way, players would definitely be diverted. IOI mobile games' various statistics would definitely be affected.
But now, "Eternal Hunter" had retreated!
Obviously, the people on Eternal Hunter felt the pressure as well. They felt that it was not appropriate to choose this time to release it. They decided to delay it by two weeks to avoid the spotlight and ensure that the game could enjoy the highest popularity after it was released.
Eric asked, "This way, the other games in the same period will not be able to compare to IOI mobile games, right?"
Zhao Xuming nodded. "That's right! I just flipped through a few application markets two days ago. The new games in the same period are all small productions. They are completely not on the same level as our mobile games. They will not pose any threat. "
"I've seen the old games on the rankings as well. Tengda has a few evergreen mobile games like GOG, Bloody Battle Song, Ocean Stronghold Mobile Version, and so on. However, these games are played by fixed groups. I don't think they will be in direct competition with IOI's mobile games."
Eric was very happy. "Alright, let's hurry up and arrange for the mobile game to be released! The gamers probably can't wait any longer. "
Long Yu Corporation had treated IOI mobile games as a key project to promote. They had almost blown it to pieces. They had also talked about it at the news conference previously. The gamers' expectations had already reached a peak.
If this continued, the gamers' enthusiasm would dissipate. They would not be able to make it in time.
What's more, it was a critical period for Tengda's' 515 Game Festival '. If IOI's mobile game was released earlier, it would be able to shift the attention of the entire internet towards IOI mobile games.
Zhao Xuming immediately went to make arrangements happily.
After Zhao Xuming left, Eric took out his cell phone and opened Shenhua's application market to check on the more popular new mobile games.
He did not doubt Zhao Xuming's words. He only glanced at it out of habit. That way, he would feel a little more at ease.
Eric used a Pineapple cell phone, but he also had a Shenhua cell phone due to his work needs. He was the person-in-charge of IOI in China after all. Shenhua cell phones occupied a huge market share in the entire Chinese market. The situation through Shenhua's cell phone application market could also reflect some problems.
Suddenly, Eric's gaze stopped on the recommendation spot at the top of the Shenhua application market's game page.
It was a game called 'Fitness Battle'!
Eric was a little confused. "How can such a game get the best recommendation spot?"
He flipped through the game rankings in the application market, including the free and best-selling rankings. He did not find this game in the top twenty of this month.
He opened the other two application markets and searched. He realized that there was indeed a game called 'Fitness Battle'. However, it did not have as good a recommendation spot as Shenhua's application market. Its ranking on the best-selling list was very low.
"This game seems to have only been released today, so it hasn't had the time to rush to the top of the rankings."
"I can't tell if it's profitable or not."
"It looks like it has something to do with Shenhua. It's not something an ordinary game company can do to directly give a new game such a recommendation spot."
"From the current ranking, it doesn't seem to be enough to pose a threat to IOI mobile games."
"I wonder if Zhao Xuming saw this game before? He might not have seen it at all, or he might have seen it but didn't care … "
Eric did not think too much about it at first. After all, the development of mobile games was in full swing. There were a few new mobile games released every day. There was nothing to make a fuss about.
However, he casually clicked on the details page of the Fitness Battle and looked at the developer's name. He instantly became vigilant.
This was made by Shang Yang Games!
It was the critical period of the price war with Tengda Corporation. Eric was very vigilant. When he saw the words' Shang Yang Games', he immediately put away his contempt for this game.
"No wonder Shenhua's application market gave such a good recommendation spot! They are in cahoots with Boss Pei! "
"Given the number of users in Shenhua's application market and Tengda's appeal, this game will probably rush to the top of the best-selling list very soon …"
Eric was not a good-for-nothing. He instantly understood the danger of this matter.
Perhaps the reason why Eternal Hunter delayed the release of the game was not only to avoid IOI's mobile game, but also to avoid Fitness Battle!
However, what should he do next?
Would it be delayed like Eternal Hunter?
Eric quickly dismissed that thought.
On one hand, the delay would definitely bump into Eternal Hunter. It would not be easy to take advantage of it. On the other hand, the market for the second half of the month would be given to Fitness Battle. He would suffer a huge loss this time.
On the other hand, it was the critical juncture of the '515 Game Day'. How would gamers interpret the game if it was delayed?
Either Finger Games had admitted defeat, or Finger Games had gone back on its word. There was a problem with the project management. They said that they could go online, but in the end, they did not.
Either way, it would be very disadvantageous to Eric!
After much consideration, Eric decided not to delay it like the previous arrangement!
Eric would definitely not be confident if GOG's mobile game clashed with IOI's mobile game.
However, it was obvious that Fitness Battle was a casual game related to fitness. The one in charge of development was not Tengda Games, which could be said to be the trump card, but Shang Yang Games.
It would be too embarrassing if MOBA games did not even dare to touch casual games!
What's more, releasing it at the same time might be risky but the benefits were also huge.
If IOI's mobile game could become popular after it was released, seize a lot of public opinion, and completely crush Fitness Battle, it would definitely be great news for the money-burning war that both parties were currently engaged in!
At that thought, Eric did not inform Zhao Xuming to delay it. Instead, he continued with his previous plan and let IOI's mobile game be released within this week.
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