These two shopping festivals were very important. The timing had to be very reasonable.
The dates couldn't be too close. Otherwise, it would be difficult for consumers to release their purchasing power.
If there was a big rush this month and another next month, the second shopping festival would be boring. It would be best if there was a gap of about six months.
Originally, Fang Tian wanted to directly set the shopping festivals on 618 and 11.11 for the two major platforms. But after thinking about it, there was no need to set up the shopping festivals like that.
Ye Qing took a sip of milk tea and said, "I suggest that the shopping festival for Thousand Dollar Mall be set on Qixi, and the shopping festival for Saint Church be set on Christmas."
These two times were separated by about five months. That sounded reasonable.
However, Fang Tian thought about it seriously and shook his head. "Christmas is a foreign holiday. I don't want the shopping festival to be on this day. Also, there's a time difference when users receive the goods on the e-commerce platform. It's too late to start a promotion on Christmas.
"As for Qixi, it seems okay. But it won't work if you think about it seriously. Qixi is calculated according to the traditional lunar calendar. For modern people, it's hard to remember which day it is.
"Also, I hope that the shopping festival can eventually develop globally and become a global carnival. It's not easy to promote the lunar holidays abroad."
A big shot was a big shot. He thought about the problem so deeply and long-term.
Ye Qing said, "Then which day do you think it should be?"
Fang Tian said without hesitation, "I plan to set it on 11.11 for Saint Church's shopping festival!"
"Isn't that Singles' Day?"
"That's right, it's Singles' Day, a shopping spree on 11.11!"
Ye Qing was a little confused. "Why on this day?"
Fang Tian chuckled. "It's a holiday for the single shopaholics."
Ye Qing gritted his teeth. He wanted to kill him with a fork.
Fang Tian thought about it and decided that 11.11 was the most suitable day. It was indeed reasonable for Ali to set this day as the Tmall shopping spree.
First, the end of the year was approaching. Merchants had to sell many goods to recoup their capital.
Second, winter was coming. It could promote winter goods sales. Quilts, down, heaters, and so on …
Third, Singles' Day. It would be easy to remember.
"What about Thousand Dollar Mall's shopping festival? On which day? " What Ye Qing was more concerned about was this shopping mall. Since the delivery speed was fast, most of her money was spent on this shopping mall.
Fang Tian drank a mouthful of milk tea and said, "5.20!"
"520 Shopping Festival?" Ye Qing smiled. He felt that this timing was very interesting.
Fang Tian smiled and nodded. "It's the I Love You Shopping Festival! How do you feel about being single? After the winter's Singles' Day, what comes next is the sunny 520 Shopping Festival? "
Ye Qing blushed slightly. "Yes, you're creative. Not bad."
The reason why Fang Tian didn't use 618 was because of the timing.
This was because JD had set up this day as a shopping festival. This day was their store's anniversary. In fact, JD was not established on that day.
In terms of time, 618 didn't feel very good.
520, a homophone in Mandarin, means I love you. It has long been deeply rooted in the hearts of the people.
Kim Woo-yeon asked. "Will the 520 Shopping Festival become a shopping festival for couples?"
"No." Fang Tian said. "No matter what group or age group, they will like it."
"520 does not have to be the love between a man and a woman. It can also be the love between parents and children. Don't forget that after 520, it will be Children's Day. Parents will buy some things for their children."
"It will be summer on May 20th, and it will promote the sales of summer products, especially air conditioners and refrigerators."
After listening to his analysis, this 520 Shopping Festival is awesome!
The time difference is about half a year. Half a year, and then another half a year. The consumers' purchasing power will recover.
Singles' Day is Singles' Day, and 520 can be defined as Universal Love Day. This depends on how the merchants promote it.
There are no roads in the world. When more people walk on them, they will become roads.
There are no festivals in the world. When more people participate, it will become a festival!
Valentine's Day has been hyped by countless merchants. There is February 14th, Lantern Festival, Qixi Festival, Christmas Day, and White Valentine's Day …
520 is definitely not Valentine's Day. It can be defined as Universal Love Day. You can buy a gift for the person you love, for your partner, for your family, for your friends, and even for your pet dog.
Alright, you don't love anything but yourself. Then buy yourself a gift.
In short, this festival is very exciting.
Fang Tian checked the calendar. It is not far from 520.
He instructed the company's team to prepare for this big promotion. Then, the platform will warm up, and the 520 Shopping Festival will be triggered.
It is very late. Chen Shanmei got up and walked back to her room to rest.
Kim Woo-yeon stretched. She looked very tired and did not speak much tonight.
"Are you tired?" Fang Tian looked at her and asked.
"I just came back from abroad. I'm not very comfortable with the jet lag," Kim Woo-yeon said as she walked back.
Suddenly, she exclaimed. Her body was carried by Fang Tian.
"What are you doing?" She punched his chest with her small fists.
Fang Tian did not respond and sent her into the room.
Then, he placed her on the recliner and stood behind her. Fang Tian stretched out two fingers and pressed on her temples.
Kim Woo-yeon knew that this person knows how to massage, and his skills are very good, so she did not refuse.
Fang Tian pressed two fingers on her temples and slowly made circles. Then, he rubbed back and forth along the bile channel behind her ear.
Kim Woo-yeon felt very comfortable and relaxed from head to toe!
"Where did you learn your massage skills?"
"I didn't know how to touch at first, but after being touched too much, I learned …"
Kim Woo-yeon's expression instantly turned cold.
"Ahem, don't misunderstand. I'm a programmer. Usually, my back hurts, and my mouse hand hurts, so I often go for massages. After massaging too much, I learned a few tricks from my master."
Kim Woo-yeon pursed her lips and said, "In the future, you're not allowed to go outside for massages. I'll specially arrange a professional masseuse for you!"
Is the Queen jealous?
Some people have bodyguards. Today, Fang Tian found out that masseuses can also be specially assigned.
"Is it a man or a woman?"
"A man, to prevent improper relationships."
"If a man is improper, it's actually scarier."
"…" Kim Woo-yeon pursed her lips and thought for a while.
Then, she said, "My personal female doctor. She's proficient in massage and psychology. She graduated from Harvard University and will be your personal masseuse."
This feels good! Fang Tian nodded in agreement.
At the door, Ye Qing watched silently.
He felt that the two people in the room were very warm. Fang Tian treated the person he loved very well!
Not only did he know how to cook, but he also knew how to take care of people. His career was also world-famous. This man was simply the best in the world!
Ye Qing longed to have him. As she watched, her eyes became hazy with tears …
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