"Your strategy is to fight for the market of gasoline-powered vehicles. Now that we are selling electric scooters, we naturally have to use a new strategy!" Boss Jia sighed. "Actually, I understand your concerns. I am also very worried about this!"
"Once Daqian Shang is sold at 20,000 yuan, it will lead to the same predicament as Daqian Xia and Daqian Zhou. Many people will think that they are the same as Daqian Shang. They are all low-priced brands and shouldn't be sold at such a high price, right?"
"Then it will lower the status of the entire brand. The brand value of Daqian's electric scooters will always be limited to the category of economical cars. It will be difficult for them to become a luxury car brand! Am I right? "Boss Jia asked.
"Yes!" Wang Chuanfu and Bi Ruide both nodded. This was what they were most worried about.
Because once a brand was sold at a low price, it would be difficult for it to return to a high-end brand. Therefore, many luxury brands had to maintain their high prices no matter what.
Take Chanel for example. Even if a soap was sold at a price of 1,000 yuan, Chanel would still sell it at such a price. Otherwise, her brand value would be lost.
"Your buts are not wrong. If Daqian is a newly established brand … No, even if it is a brand with a long history, like Porsche, the brand value will be lowered because of the appearance of this car!"
"But Daqian is different. To be a little arrogant, the Daqian brand itself has surpassed most brands! Because most brands operate in a certain field, but Daqian's brand has reached the point of covering all aspects of life. Now, everyone in Hua Xia knows about the Daqian brand. In the hearts of Hua Xia's people, Daqian is the most powerful brand in Hua Xia! "
"Food, computers, mobile phones, games, music, movies, and now cars. There will be more brands appearing in the future. Therefore, Daqian is no longer a brand that can change the value of the entire brand with a single product!"
"A Daqian businessman wants to change the value of the Daqian brand? That's ridiculous! Daqian Merchant's low price may affect Zhou Hexia, but I guarantee that users will accept Zhou Hexia's pricing! "
"Besides, Zhou Hexia is much cheaper than cars of the same type and function. We still have the advantage in terms of price!"
"But that's not the most important thing. The most important thing is that we need Daqian businessmen to open up the market for us!" Boss Jia sighed and said, "Do you know what is the biggest obstacle in front of the Daqian car?"
"We understand," Wang Chuanfu said. "It's the strength of traditional gasoline-powered vehicles. It's their users' distrust of electric vehicles and their fear of driving range!"
"That's right, we've discussed this a long time ago. If Daqian wants to break out of this situation, they can either wait for electric vehicle technology to continue to improve, wait for more large-capacity batteries and fast charging technology to appear, and then use the charging station model to slowly develop!"
"Or use the conversion station model to completely eliminate customers' anxiety about driving range. But the premise is that there must be a conversion station network as large as the gas station network in the country!"
"According to our plan, from 2000 to 2002, we will build more than 50000 conversion stations in the country to quickly form an entire conversion station network, thus solving the problem of users' anxiety!"
"50000 conversion stations, the cost of each is 300,000 RMB. In addition to the cost of the batteries, the total cost of each is more than 1 million RMB. Because I'm afraid that not many people in the world are willing to trust us, we have to bear this cost alone. That's a huge investment of 50 billion RMB!"
"Yes! 50 billion! " Wang Chuanfu and Bi Ruide smacked their lips at the same time. 50 billion RMB was equivalent to about 6.5 billion USD. That amount of money was enough to buy a world-famous car company!
Now that 6.5 billion USD was going to be used to convert power stations, it was indeed a huge and crazy investment.
When they brought this plan to Boss Jia for approval last year, they were afraid that Boss Jia would be shocked by this amount, and then hesitate.
But they didn't expect Boss Jia to sign without hesitation and approve their plan.
"50 billion RMB, this is just the beginning. What's next is the real beginning. The conversion station employees will cost money, the huge amount of electricity will cost money, and the maintenance of the various equipment will cost money. "
"After spending 50 billion RMB on construction, I'm afraid that I'll have to spend another 10 billion RMB on operating costs every year!"
"Everyone, even if it's the Daqian, it's very difficult to provide unlimited subsidies. So after the conversion station network is completed, it must be profitable within 3 years. Otherwise, the huge operating costs of the conversion stations are something that even the Daqian can't bear!"
"If we want to make the 50000 conversion stations profitable, then we need at least 10 million electric vehicles in each conversion station!"
"Everyone, if I want to sell 10 million electric vehicles in 3 years, what should I do?"
"Everyone, Hua Xia's domestic market is just the beginning. Do you still remember our plan to enter the global market before 2005? When that time comes, we'll need to build new conversion stations all over the world. This isn't a problem that can be solved with 50 billion RMB, what we need is 50 billion USD! "
Boss Jia's words made the two speechless.
Right now, Hua Xia only has about 10 million cars. If they want to ensure that they can sell 10 million Daqian electric vehicles in 3 years, they're afraid that other than lowering the price to 20,000 RMB, a price that everyone can afford, there's really no other way.
But even if it's 20,000 RMB per car, with Hua Xia's spending power, can they really support 10 million sales in 3 years?
Then wouldn't Hua Xia also become a country of cars?!
"Daqian Shang exists for only one purpose, and that is to take advantage of the fact that there aren't many gasoline-powered vehicles in the country, and directly use the cheap Daqian Shang to tear open the entire market, turning Hua Xia from a gasoline-powered vehicle country into the world's first electric vehicle country."
"Only by stabilizing Hua Xia's domestic market, and turning Hua Xia into the rear of the electric vehicle market in the world, can we rest assured and go into the global market to fight!"
"Because in the future, Hua Xia will definitely become the world's largest car market. If we turn this market into an electric vehicle market, then if other companies want to enter, they can only develop electric vehicles with us. That's the trend, it's something that we can brag about for the rest of our lives!"
Boss Jia's words successfully convinced Wang Chuanfu and Bi Ruide.
Of course, it didn't matter if they didn't convince them. Once Boss Jia gave an order, who would dare to disobey?
But Boss Jia didn't want Small Hands to become his puppet, so convincing them became a must.
Fortunately, Boss Jia's eloquence was not bad.
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