Boss Jia smiled and asked, "Then the next problem is the price. If we want to calculate the price, we have to calculate the cost. How much is our cost?"
"It's quite high at the moment. It costs about 300,000 yuan to produce one!" Wang Chuanfu said, "But the good thing is that everything can be made in China. Once it's produced in batches, the cost of each car can be reduced to about 50,000 yuan!"
The cost of 100,000 yuan was still very low in this era.
After all, in this era, a Santana cost about 200,000 yuan. An electric scooter cost only 50,000 yuan. It was indeed quite good.
The reason why the cost was so low was mainly because all the components could be made in China.
Electric scooters were different from traditional gasoline-powered cars. The main production cost of gasoline-powered cars was the engine, gearbox, and other mechanical equipment. These things were very high-tech and required more precision and high-end equipment.
Take the Santana for example. Although it had been made in China for almost 20 years, only about 80% of its components could be made in China. Some of the key components in the engine and gearbox still had to be imported. These components accounted for more than 40% of the total cost.
Although the Daqian had a technology tree, it was all electronic technology. It had no mechanical technology at all. Therefore, the Daqian had no choice but to buy from abroad.
Electric scooters were different. The mechanical part of the electric scooter was actually a transmission mechanism. Even the gearbox was completely electronically controlled. These were the strengths of the Daqian. There was no technical difficulty.
To put it bluntly, this Daqian electric scooter was 100% domestic. Some of the components were even domestic and only the Daqian could produce them.
Therefore, the cost of the components that accounted for the most in traditional cars was not high in the Daqian electric scooter. Therefore, the cost was very low.
The real cost of an electric scooter was actually the battery. The reason why electric scooters in the future were often sold for more than 300,000 yuan was because the cost of lithium batteries was too high. A 300,000 yuan electric scooter cost about 150,000 yuan for the battery.
However, because the Daqian electric scooter used traditional lead-acid batteries, the cost was much lower than lithium batteries. Naturally, the cost was lower.
This was just like the Wuling electric scooter, which was the number one electric scooter in 2020. The reason it could sell for 30,000 yuan was because it used lead-acid batteries.
Although the range was less than 200 km, the cost per kilometer was much cheaper.
The current Daqian electric scooters were in the same situation. Moreover, because the workers and materials were cheaper in this era, once the Daqian electric scooters were mass-produced, the cost could indeed be reduced to around 50,000 RMB per scooter.
"Since that's the case, I suggest we produce three different dynasties of electric scooters!" Boss Jia said. Wang Chuanfu immediately took out his little notebook and began to record Boss Jia's orders.
"First of all, the Daqian Xia is the beginning of all things. At the same time, it is also the beginning of Hua Xia. It is more suitable for the temperament of a medium-long wheelbase car. Therefore, we can use the appearance of the prototype car as a basis to modify and design it into a medium-long wheelbase car, which is the Daqian Xia."
"Then, this car will be divided into four different grades. Well, since it's called Xia, it will be divided into four grades: Xia Gun, Xia Kang, Xia Qi, and Xia Yu. You can decide how to divide it. Anyway, Xia Gun is the lowest grade, but it is still better than the highest grade Santana. At the same time, the range must be at least 200 km, and it must be equipped with air conditioning. The price will be set at 100,000 yuan per scooter! "
"The best is Xia Yu, then we'll install everything we have … Well, forget about Liu Nian's immature autopilot. Also, the main thing is to increase the battery. It must have a range of at least 300 km. The price will be set at 200,000 yuan. "
"As for the two grades, you can choose them yourselves. As long as they are suitable and can capture the consumer's psychology, it will be fine."
"Then, the Daqian Zhou!"
"This dynasty lasted for a long time, and the process was also bumpy, so I think it is more suitable for the temperament of an SUV!"
"This car will be built according to the appearance of the previous one. The configuration will also be divided into four grades: Zhou Wenwang, Zhou Wuwang, Zhou Chunqiu, and Zhou Zhanguo. The price will range from 120,000 to 300,000 yuan. For the range, you can find a way to install more batteries. The lowest needs to be 240 km, and the highest needs to be 360 km!"
"Finally, the Daqian Shang!" At this point, Boss Jia paused, looked around, and smiled. "Are you curious why I skipped the Shang Dynasty and directly jumped to the Shang Dynasty?"
"Hehe!" Wang Chuanfu smiled. "Yes, Chairman, why did we skip it?"
"Because the Daqian Shang is a little special. It will not have four grades. It will only have one grade, which is the Daqian Shang!"
"And its price!" Boss Jia paused, then said, "It will only be 20,000 yuan!"
"What! 20,000 yuan!! " Wang Chuanfu jumped up on the spot. Although Bi Ruide did not make a sound of surprise, his mouth was wide open. He did not understand how Boss Jia could come up with such a ridiculous price of 20,000 yuan!
"Yes, 20,000 yuan!" Boss Jia said without hesitation. "Don't be so surprised. I think that as long as we change the car from a five-seater double row to a two-seater single row, the range of the car will be reduced to 100 km. Then, we'll reduce the range of the car to 100 kilometers and remove all the additional functions except for the air conditioner, leaving only the basic functions. Even if we sell this car for only 20,000 yuan, I think we won't make a loss. Instead, we can make some profit! "
"Also, I remember that the cheapest car on the market now is the Alto that was released more than a year ago! Its lowest price is only 29,800 yuan, which is equivalent to 30,000 yuan! "
"If our Daqian Shang, which is priced at 19,800 yuan, enters the market, then it will replace the Alto as the cheapest car in the country!"
"Everyone, it's not like you don't know how popular Alto was after it was launched. In just one year, the Alto sold 1 million cars in the country! It is almost half of the national car market sales. "
"Based on what? We all know. If our Daqian Shang is only sold for 19,800 yuan, then our Daqian Shang will become the best-selling car in the country. This is a matter of fact! "Boss Jia said lightly.
"Yes, but the brand of our Daqian Automobile will be ruined!" Wang Chuanfu was anxious. "Chairman, if our Daqian Shang is only sold for 20,000 yuan, then the other Daqian Zhou and Daqian Xia will be finished. They will not be able to sell!"
"Chairman, this is too outrageous. It is not in line with the profits of the car's marketing. I don't agree!" Bi Ruide also expressed his opinion. This foreigner also could not stand Boss Jia's tricks!
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