"Wang Chuanfu, let me ask you. What's the name of the best-selling car in our country now?" Boss Jia suddenly asked.
"Naturally, it's the Santana!" Wang Chuanfu replied without thinking.
Indeed, although there were many brands of vehicles in China now, the best-selling car was undoubtedly the Santana.
Whether it was ten years ago or five years later, the name would be the same. This was an answer without thinking. Even the name Santana had penetrated into the daily language of the people.
"Very good. Then let me ask you. Do you know the meaning of the name Santana?" Boss Jia asked again.
"Of course, it's …" Wang Chuanfu paused halfway. Santana was very familiar to every Hua Xia person. Santana could be seen on both sides of the streets of Hua Xia. The name Santana had become well-known in the country.
However, people only knew the name Santana. If you asked the meaning behind the name Santana, Wang Chuanfu was really puzzled.
Wasn't Santana a Santana?
"Well, you go and call ten Hua Xia executives again and ask them if they know the meaning of the name Santana!" Boss Jia ordered again.
So Wang Chuanfu immediately picked up the phone and asked.
Well, the executives of BYD didn't embarrass Wang Chuanfu. When he asked the ten executives, the ten executives were the same as Wang Chuanfu. They didn't know the meaning of Santana at all.
Later, Boss Jia asked Wang Chuanfu to call five foreigners and ask them if they knew the meaning of the name Santana. Surprisingly, no one knew the meaning behind the name Santana.
"Is it a word within a word? Is there any additional meaning? " Wang Chuanfu asked cautiously. Boss Jia laughed and then said to Bi Ruide beside him, "Mr. Bi Ruide, I think you must know the name of Santana. Please answer my two questions!" Wang Chuanfu nodded.
"Of course!" Bi Ruide was indeed very cultured. Although he knew the answer to this question immediately, Bi Ruide didn't say a word throughout the whole process. He didn't even have an additional expression. Otherwise, no matter what he did, it would seem to be a kind of injury to Wang Chuanfu and make the other party feel awkward. Therefore, Bi Ruide simply kept silent.
However, since Boss Jia asked, Bi Ruide naturally had to tell him everything he knew.
"Santana is because of the word 'Santana'. It was originally the name of a valley in California, United States of America. It was a place that was famous for its wine!"
"But there is another characteristic of this place. A strong Colorado whirlwind often blows in the valley. The locals call this whirlwind" Santana. "
"In 1982, the Volkswagen of Germany made a new car. They named it after the famous whirlwind. They hoped that the newly produced car would have the power to sweep across the world like this whirlwind....
"By the way, the Passat is actually the same, but it is not a place name, but the name of a monsoon. This wind blows very steadily across the equator every year. It is the mildest and most stable of all the monsoons!"
"So, the Passat is the opposite of the strong Santana Hurricane. It makes the user feel that their car has gentle, stable, and long-lasting driving characteristics." Bi Ruide was indeed a big shot in the automotive industry. He knew the story of the rare Santana Hurricane very well, and even the Passat had been popularized.
This was a question that Boss Jia asked at the last minute. Bi Ruide had absolutely no possibility of knowing the answer in advance. He was indeed knowledgeable.
"It's very interesting. The name of Santana also confirms what I said before about the western hobby of naming cars after places!" Bi Ruide added with a smile.
"I see. I'm enlightened!" Wang Chuanfu said sincerely. Bi Ruide nodded with a smile, and then looked at Boss Jia with some doubts. Obviously, he was not very clear. Why did Boss Jia mention Santana at this time? "
"You see, ten out of ten Hua Xia people don't know the specific meaning of the name Santana, but we Hua Xia people remember it. Why do you think this is?" Boss Jia asked.
"Of course, it's because Santana is the first batch of jointly produced cars in our country. Its price is also the cheapest among all high-end cars. So almost all the cars in the country are Santana. Even children can recognize the appearance and name of Santana!" Wang Chuanfu said.
"This is what I want to express!" Boss Jia said generously, "Volkswagen named Santana in the hope of using the Santana Hurricane to express the meaning of their car. But in the end, all the Hua Xia people know the name Santana, but no one knows the original meaning of Santana!"
"It's the same for our cars. The name of the car may have some impact, but this impact is not big and will not last long. The real factors that can really determine the sales volume of a car are reputation, quality, and price. These real factors are the most important! "
"Otherwise, even if you name your car Lincoln, people will say that Lincoln likes to use teeth pulled out from black people's mouths to make false teeth. This will prove that Lincoln is a complete bastard and not the liberator of black people. Then, our car will be a mess!" Boss Jia said coldly.
Hearing Boss Jia talk about the story of Lincoln's false teeth, Bi Ruide raised his head with some surprise. Even many people in the United States didn't know about this kind of thing. At least, not many people knew about the Santana Hurricane compared to Hua Xia. Even Bi Ruide himself didn't know about it.
However, Boss Jia knew about it clearly. It seemed that this Jia Yapeng had far more knowledge than him at such a young age. Could this guy be one of the top 100 richest people in the world? This ability is real!
"So we don't have to think too much about the name. Just choose a name that we like and put it on! What we need to do next is to let the people in the world who don't know the history of Hua Xia know through our cars that the ancient Hua Xia had Xia, Shang, Zhou, Qin, Han, Jin, Sui, Tang, Song, Yuan, Ming, and Qing dynasties! "Boss Jia continued.
"Yes, chairman, I understand!" Wang Chuanfu stood up excitedly. There were even tears in the corners of his eyes.
Compared to Boss Jia's spiritual state, he was still too far behind!
Even Bi Ruide couldn't help but stand up and applaud. It wasn't that Bi Ruide agreed with Boss Jia's philosophy. It was just that if he didn't applaud his boss at this time, he would be waiting for himself to be fired.
Now that the Daqian car was full of potential, it could even be the highest glory in Bi Ruide's life. Bi Ruide didn't want to be fired at this time.
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