"Liu Jun, you wrote this note, right? I can recognize your handwriting, it's like a dog's!" Boss Jia took out a piece of paper and asked calmly.
The executive named Liu Jun trembled, but he still had some guts. He nodded and admitted, "Chairman, I wrote this!"
"Well, don't get me wrong. As I said, this note is anonymous, so even if I know that it was written by you, I won't blame you for it. I promise that I will pretend that I don't know that this note was written by you!" Boss Jia's words were very firm, but Liu Jun was sweating profusely.
Well, even if Boss Jia didn't know, the whole company probably knew.
"You said on this note that although scientific research is important, what's more important is the development and control of the market. This is the key to running a company well. If you don't manage the market, then no matter how good your scientific research is, it's meaningless! "
"So you think that scientific research should be on the same level as the market, or even slightly lower, so you can't hurt the enthusiasm of the marketing staff and the management staff. You also can't praise the scientific research staff too much. This is very unfair to the other employees in the company! These are what you wrote on the note, right? "Boss Jia repeated Liu Jun's words on the note again.
"Yes!" Liu Jun nodded and admitted again.
"Well, I think Daqian is not suitable for you. Meiliang might be your home. You and Meiliang have the same philosophy!" Boss Jia's words made Liu Jun tremble. Didn't you say you wouldn't care? Why are you chasing me to Meiliang again?
"I remember you're the CEO of Daqian Mobile in Hua Xia, right?" Boss Jia suddenly asked again.
"Yes!" Liu Jun said.
"Then let me ask you, what are the biggest technological innovations and selling points of the Daqian 4 mobile phone released in 1998?" Boss Jia asked again.
"Chairman, our biggest selling point is the development of a richer mobile phone application interface and the introduction of a new menu-style mobile phone page. Other than that, for the first time, we've also given mobile phones a richer expansion capability. "
"Not only can you use the TF card to expand the mobile phone's games, but you can also use the TF card to expand the mobile phone's address book and music function."
"Our Daqian 4 mobile phone is the world's first mass-produced MP3 mobile phone. It allows the mobile phone to play a large amount of music directly, directly transforming into an MP3 player!" As the president of the Daqian mobile phone Hua Xia, Liu Jun was naturally familiar with the new functions of the Daqian 4, which was launched in 1998.
However, when the Daqian 4 was released, it was during the once-in-a-century flood. Boss Jia did not attend the press conference at all. The two press conferences were held by the global president of Daqian Mobile, Cook.
This was also the first time in his life that he hosted a press conference for a world-famous mobile phone. It was more than ten years ahead of history, which was worthy of celebration.
"How about the sales of Daqian 4 last year? How did it compare to the same competitors? "Boss Jia asked again.
"From the launch until now, the Daqian 4's annual sales last year were 6.87 million. It was lower than the Nokia 380 of the same level, but higher than Motorola!" Liu Jun said.
"Oh, I remember in 1997, when the Daqian 3 was released, it was the leader of the competition, far ahead of Nokia and Motorola of the same level. How come in 1998, we fell behind, even lower than Nokia? "Boss Jia asked very straightforwardly.
"This …" Liu Jun was very embarrassed when Boss Jia directly pointed out his sore spot.
This was also the embarrassment of the entire Daqian mobile phone industry, because the results of the Daqian mobile phone in 1998 were a bit bad.
Although the total sales of mobile phones and the total revenue had increased a lot compared to 1997.
This increase was caused by the overall expansion of the mobile phone market.
In the whole of 1998, the mobile phone market had more than doubled compared to 1997, and the global sales of mobile phones had reached an astonishing 68 million units.
However, the Daqian mobile phone's increase was only 42%. Obviously, the remaining 58% of the increase was taken by Nokia and Motorola.
Therefore, in 1998, Nokia and Motorola were very successful. Nokia regained the throne of the mobile phone industry, and Motorola achieved the first time in history that annual profits exceeded 1 billion USD, and the total sales exceeded 15 million units. This made the Daqian mobile phone a bit uncomfortable.
"You don't have to worry, just tell the truth!" Boss Jia said.
"Yes, I don't think this is the fault of our management department. All of our departments have worked very hard, but our Daqian 4 lacks some highlights."
"Especially the MP3 mobile phone that we focused on promoting, because the functions of the MP3 mobile phone were seriously overlapping with the MP3. At the same time, whether it was the sound quality or the storage speed of songs, it was far inferior to the MP3 mobile phone. Therefore, it was evaluated by the market as a meaningless function. Instead of buying a Daqian 4, it's better to save 200 USD and buy a Daqian 3. The remaining 200 USD can be used to buy a Daqian MP3. This way, the functions are the same, and the sound quality of the MP3 is better! " Liu Jun unceremoniously pushed all the blame to the mobile phone's functions, and not his own management.
However, in fact, Liu Jun was not wrong. The reason why the Daqian 4's sales were far lower than expected was because the new generation of Daqian 4 mobile phone's function innovation was not as shocking as the previous three generations, so the sales of the Daqian 4 were not as good as the previous three generations.
"So, you think that the failure of the Daqian mobile phone is actually a failure of the research and development, which is also a failure of the researchers, right?" Boss Jia asked with a smile, exposing Liu Jun's thoughts.
He said this for another purpose, which was to prove the uselessness of the researchers. Otherwise, how could the sales of the Daqian 4's mobile phone fail?
Researchers should not have such a high position.
"But can I understand it in a different way?" Boss Jia smiled slightly, "Actually, the sales of the Daqian mobile phone has nothing to do with the marketing staff or the management staff. It's only related to the functions that are suitable for the mobile phone. If the mobile phone's research and development is good, then it will sell well. If the research and development is bad, then it will sell poorly. Marketing and whatnot, it doesn't matter, right? "
"This …" Liu Jun's forehead was instantly covered in sweat. He did not expect Boss Jia to use this as an excuse, and it seemed that he could not think of a way to refute it.
"Liu Jun, let me ask you. If I were to fire you and promote your assistant, would he be able to achieve the same results as you in 1998?" Boss Jia suddenly asked Liu Jun in his face.
"Should … should … be able to …" Liu Jun's assistant was sitting right next to him, so he was embarrassed to say no. Moreover, this assistant also climbed up from the bottom, and his ability was not much worse than Liu Jun's. It was just that Liu Jun was more experienced. If he really let his assistant take over, it would be hard to say!
"Then, what if I promote your assistant to take over your position?"
"Should be able to …"
"What about the underlings of the underlings?"
"This … they are still lacking some experience …"
"Lacking some experience, then let's just say that their sales have decreased by 20%!" Boss Jia laughed, "But if I take away all the Daqian patents in the phones, how many phones can you sell?"
"…" Liu Jun was completely dumbfounded. Currently, 48% of the Daqian phones' patents were owned by the Daqian, which included the communication baseband, storage devices, and other comprehensive technologies. If these patents were not used, not to mention selling phones, they could not even think about manufacturing phones. How could he sell them to Hammer's sales?
"You still have the face to tell me that research and development is not important?" Boss Jia finally asked stiffly. Liu Jun helplessly shook his head. He really did not have the face to say anything.
Then, Boss Jia called out a few more names. These people were all executives in various industries. Boss Jia also asked the same question, which was, if all the research results were taken away, how would their products sell?
Naturally, the result was a dead silence. At the same time, these executives vaguely realized the true meaning of Boss Jia's words.
"Let me tell you something. The main reason why we, the Great Qian Empire, are able to call the wind and summon the rain in so many high-tech industries is because we have the advantage in technology. We have technology that others don't have. That's why we are able to walk ahead."
"I have always believed that technology is the first driving force of a company. Without technology, no matter how good the business and trade of a company is, it is nothing but an illusion."
"It may seem good, but once the technology is grabbed by the throat, it will die without a burial place!"
"So today, I want to tell all of you that the Daqian is not a business-oriented or economic-oriented company, but a technology-oriented company through and through. We, the Great Qian Empire, must place technical talents at the highest position. If anyone still has any opinions about the technology, you can leave now. I will immediately promote your assistant. "
"To be honest, no matter who leaves, it will have no impact on the Daqian. Even if you all leave, the Daqian will still be the Daqian! "
"If Ni Guangnan or Liu Nian were to leave, I, Boss Jia, would have no other choice but to cry bitterly."
"Everyone, remember this. I will not care about anything that happened before today. In the future, if anyone comes up with the theory that technology is not as important as business, you don't have to report to me. Just get out!" Boss Jia finally said unceremoniously. Even Dong Mingzhu felt a chill in her heart.
Because it seemed that even if Dong Mingzhu left, the Daqian would still be the Daqian.
As long as Jia Yapeng did not leave.
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